Arduino presentations for EECS

1. Arduino

2. Product
Arduino is a popular open-source single-board
microcontroller, descended from the open-source Wiring
platform. The hardware consists of a simple open hardware
design with an Atmel processor and on-board input/output
support.
Co-founders of the project Gianluca Martino, Massimo Banzi, David Cuartielles

3. Product
It's a less expensive prototyping device.
Goes hand and hand with a software side,
written in Java and based on Processing.

4. History
Originally began in Ivrea, Italy to control
student-built interaction design projects.
The Arduino project is a fork of the open-source
Wiring Platform. Wiring was created by
Colombian artist and programmer Hernando
Barragán as a master's thesis at the Interaction
Design Institute Ivrea.

5. Financial
This is actually an interesting question....
Open-source Arduino Environment....
Potentially hand built digitally crafted products....
Reselling the product seems to be the main market.
www.sparkfun.com
www.adafruit.com
store.makerbot.com
Could be developed cheaper but....
"...at least you know that who made your board was
reasonably paid and worked in a safe environment."

6. Financial
How do they make money?
1. Not to worry about selling much hardware but
instead to sell your expertise as the inventor.
2. Sell your device but try to keep ahead of the
competition.

7. Interesting
The support given to it by the Maker community
implies a bit more respect for the original.
There are more than 150k Arduinos on the market.
IDE Runs on Macs, Linux, and Win ・
Driver works On Macs, Linux, and Win ・
Sensors ・ Simple, But Not Too Simple
Low Cost ・ Open Source

8. Hot
"Basically, what we have is the brand,...And
brand matters." -Tom Igoe, an associate
professor at the Interactive
Telecommunications Program at New York
University, who joined Arduino in 2005.

9. Secret Sauce
"Basically, what we have is the brand,...And
brand matters." -Tom Igoe, an associate
professor at the Interactive
Telecommunications Program at New York
University, who joined Arduino in 2005.
Support products
using the same
concepts and frame.

10. Competitors
Wiring Netduino
Small circuit board + interactive system
Netduino is an open source electronics platform
Maybe less competitor and more of a using the .NET Micro Framework.
partner

11. Mobile Connection
WiFi attachment boards.
Redpark Breakout Packs
for Arduino and iOS
Various other potential attachments that
already exist.

12. Future
Positive++
Large community.
Potential for growth.
No bulk keeping them down.
Elements for SUCCESS!

13. Sources
Build It. Share It. Profit. Can Open Source Hardware Work?, Clive Thompson, 10,20,2008
http://www.wired.com/techbiz/startups/magazine/16-11/ff_openmanufacturing?currentPage=all
Primary Site, multiple pages
http://www.arduino.cc/
.NET Gadgeteer - Microsoft's Arduino Killer, Soulskill, 08,02,2011
http://hardware.slashdot.org/story/11/08/03/0012203/net-gadgeteer-microsofts-arduino-killer