15. ☐ Create an Audience Survey and ask
your current readers or clients to
participate.
☐ Collect responses for a week or two
and then summarize your insights in a
blog post.
Action Items
41. ☐ Buy and read Ray Edwards’ book,
Writing Riches.
☐ Buy and read David Garfinkel’s book,
Advertising Headlines That Make Your
Rich.
☐ Write at least three headlines for every
new blog post.
Action Items
73. ☐ When you finish writing your post,
go back and add subheads,
bullets, and/or numbers.
☐ Break up compound sentences
and long paragraphs.
Action Items