3. Song Choice & Concept
• Song
choice
–
Whistle
(while
you
work
it)
• My
concept
for
this
music
video
is
to
be
fun
and
bright.
The
song
itself
is
up
beat
and
has
quite
a
catchy
beat.
I
will
create
this
atmosphere
using
a
pasBche
as
my
choice
of
style.
This
will
allow
the
viewers
to
see
a
style
of
performance
yet
also
be
able
to
follow
a
narraBve.
My
performance
style
will
be
dance,
as
my
concept
is
to
have
dancers
in
different
locaBons
portraying
a
story.
The
song
is
‘Whistle
(while
you
work
it)’
so
the
story
will
be
about
having
a
good
Bme
and
just
enjoying
what
life
has
to
offer.
4. Genre & Codes /
Conventions
• The
genre
of
‘Whistle
(while
you
work
it)’
is
Pop.
It
is
upbeat
and
has
a
good
tune
to
sing
along
to.
• There
are
many
codes
and
convenBons
that
this
music
video
will
display.
Some
of
the
symbolic
convenBons
being
costume,
makeup,
lighBng,
colour,
reoccurring
set–ups.
The
make
up
and
the
costumes
will
be
bright
and
colourful
to
help
create
that
bright
aspect
and
feeling.
The
technical
convenBons
that
I
will
use
will
be
ediBng,
different
use
of
camera
angles,
music
and
sound.
All
of
these
different
components
add
together
to
create
an
effecBve
final
product
for
the
viewer.
5. Target Audience
• My
target
audience
is
teenagers.
This
music
video
will
appeal
to
them
because
it
is
bright
and
fun.
It
contains
dance
and
in
this
day
and
age
dance
is
becoming
something
that
more
and
more
people
are
loving
to
go
and
watch.
It
will
also
appeal
to
teenagers
as
it
is
a
performance.
Not
a
lot
of
thinking
is
involved.
They
are
able
to
just
sit
and
watch
and
enjoy
the
video.
This
will
also
appeal
to
people
other
than
teenagers
as
they
will
be
able
to
look
back
and
it
might
spark
memories
of
the
bright
happy
childhood
that
they
experienced.
6. Tone
• The
tone
of
my
music
video
is
bubbly,
bright,
happy
and
fun.
All
of
these
moods
will
be
shown
through
this
video.
This
tone
will
be
created
using
codes
and
convenBons.
Such
as
costume,
lighBng,
colour,
set-‐ups,
make
up,
camera
angles.
All
of
these
will
help
to
create
and
set
the
tone
/
mood.
An
example
of
these
codes
and
convenBons
helping
to
set
the
tone
is
using
a
wide
shot
to
include
seOng
and
the
performance,
(dancers
having
fun).
This
shows
the
audience
and
helps
to
show
the
bright
seOng
and
a
lot
of
the
performers.
Using
costume
and
make
up
the
dancers
are
able
to
look
bubbly
and
pop
with
colour.
This
then
creates
a
happy
fun
mood
for
the
viewers.
7. Props
• Props
are
effecBve
and
give
the
audience
something
else
to
look
at.
They
are
a
visual
aQracBon
and
can
help
the
audience
focus
on
something
which
can
be
integrated
into
the
video.
Props
I
will
use
will
be
things
such
as
bright
coloured
ribbons
to
symbolize
and
contrast
my
‘pop
of
colour’
theme.
Props
can
also
be
used
as
moBfs
to
show
an
effecBve
underlying
story.
9. Setting
• The
seOng
for
my
music
video
will
vary.
This
is
because
I
will
use
different
locaBons
to
portray
my
tone
which
is
bright
and
fun.
The
seOngs
will
include
places
such
as
the
beach,
a
big
field,
an
old
barn.
All
of
these
places
will
have
a
performance
being
filmed
throughout
the
seOng.
The
seOng
will
also
show
colour
and
I
will
be
able
to
set
certain
convenBons
based
on
the
seOng.
All
of
these
seOngs
fit
with
my
product
as
the
song
is
all
about
fun
and
happiness.
It
is
also
about
making
the
best
out
of
what
life
has
come
to
and
‘whistling
while
you
work
it’
11. Costume
• These
costumes
will
all
add
to
the
tone
and
be
effecBve
in
this
music
video.
All
of
these
costumes
are
colourful
and
help
make
someone
else
feel
happy.
Using
bright
colours
is
aQracBve
to
the
eye
and
draws
aQenBon.
Another
reason
why
the
audience
is
capBvated.
Hair
will
be
up
off
the
face
to
show
full
emoBon.
Make
up
will
be
over
the
top
to
show
fun
and
liveliness.
It
will
portray
‘a
pop
of
colour.
Bright
different
coloured
lip
sBcks
and
blushed
cheeks.
Eye
makeup
will
be
accentuated
to
pop
with
colour
and
give
off
a
fun
tone.
12. Structure
• The
structure
of
my
music
video
will
be
cut
to
the
beat.
I
have
chosen
this
strcuture
because
I
can
cut
between
performances
quicker
as
the
beat
gets
faster
and
faster.
This
is
eye
appealing
and
is
something
that
looks
natural
to
watch.
I
will
cut
from
locaBon
to
locaBon,
gradually
geOng
faster
and
faster
as
the
end
of
the
video
approaches.
This
is
to
speed
things
up
and
keep
the
audience
interested
unBl
the
end.
This
is
also
a
way
to
include
more
footage
into
you
video.
I
am
also
13. cuOng
it
to
the
beat
because
it
is
something
that
works
well
with
the
song.
The
song
has
a
good
rhythm
to
cut
our
video
to.
It
also
speeds
up
at
the
end
which
makes
it
easy
to
incorporate
the
idea
about
the
end
clips
being
faster.
CuOng
to
the
beat
will
make
the
video
effecBve
and
be
aQracBve
to
the
audience.
This
structure
will
also
appeal
to
my
target
audience
as
teenagers
enjoy
watching
things
which
are
fast
and
snappy.
Because
the
ending
speeds
up
this
also
wraps
it
up
so
that
the
video
doesn’t
draw
out.
Rather
than
tapering
on
the
video
will
finish
on
a
beat
as
this
is
how
the
song
has
been
composed.
14. Overall
• Overall
this
video
should
portray
a
posiBve
vibe
and
give
off
a
bright
and
happy
feel.
All
of
these
different
components
will
work
together
and
I
will
be
able
to
produce
a
video
that
is
appealing
to
my
target
audience.
Whistle
(while
you
work
it)
is
a
catchy
song
and
is
a
song
that
is
fun
to
listen
to.
It
makes
you
feel
energeBc
so
this
video
will
show
the
energy
shown
through
the
beat
and
tone
that
is
given
off
by
this
song.
