2. Outline
Team Introduction
Startup Idea Description
Opportunity Test Introduction
Feedback Summary
Conclusion
3. Team Introduction
Mission
Generate happiness and joy for the helpless, spread
our unique spirits to the public and bring spring to
our society, as a butterfly.
Slogan
Without butterfly, there is no change.
Team Members
He Miao; Karim Sun; Liwen ; Anita; Zhang Shufang
4. Startup Idea Description
As a social entrepreneurship trial, our startup idea
is to create a platform which enables kind and
enthusiastic citizens to donate their wealth as well
as their knowledge, visions, sprites and
experience to those children in China.
We emphasize on helping children build good
personalities
5. Background
Poor education environment.
limited resources are available for those schools.
more citizens with high education are willing to take
the social responsibilities to help the poor, they are
pursuing social achievement.
6. Opportunity Test Introduction
investigate education environment and to explore
the needs for the rural labors’ children
(20 students in one rural labors’ children school at
Songjiang, Shanghai)
Test the public interests of our platform.
(10 citizens who graduated from top universities in
China)
7. Feedback Summary I
Education environment and student needs:
Bad facilities, old teaching materials, and limited ability of
the teachers
Hold negative attitudes towards future and life
Have difficulties to afford education
Without proper guide from parents
Economic aids are needed
Actions should be taken to help them build good
personalities
Public awareness should be generated
8. Feedback Summary II
Public Interests Investigation
Acceptance of our platform concepts
Show willingness to realize achievements
Doubt about the donation mechanism
Suggestions about activities/ courses
A safe, fair, convincing donation mechanism
should be established
Systematic courses/ activities may be established
to help the children learn knowledge and build
good personalities
The children should also learn to help others and
spread the volunteerism.
9. Feedback Summary III
Platform Operation:
Less are willing to support the platform by
donation
Proper ads can be accepted
Proper ads requirements should be captured and
designed
10. Conclusions:
Create certain social profit while low personal
profit
Build the platform in the first step
Research and improve our business model to
generate more personal profits to support the
platform
The butterfly garden will bring the happiness
and joy to the children as well as sense of
social achievement to the citizens with high
social responsibilities.