A discussion on personal branding, influence and why we blog at Wordcamp Chicago. Similar to the discussion at Wordcamp Denver, but with more tools and actions.

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Measuring Online Influence:
The art of making noise without being noisy
Micah Baldwin
Lijit Networks
WordCamp Chicago
June 6, 2009
That guy is
crazy!
Don’t listen
to him!

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why am I listening to this dude?

3. 2
why am I listening to this dude?
Well, besides that I paid $20 and get a tshirt?
Seriously, who is this dude? Where is Boulder, CO again?
Jeez, this guy really thinks he is awesome. Ok, Mr. Awesome dude!
I’m guessing that everyone else they asked to speak was dead.

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yes I am awesome enough for two slides
#FollowFriday Founder
700+ RSS Subscribers to
Learntoduck.com
6,000+ followers on Twitter
1,200+ friends on Facebook
500+ friends on LinkedIn
#1 Douchebag on Google (2008)

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“Micah, you have done an
amazing job building your
online influence.”
Photo by: somethingstartedcrazy @ flickr

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(that’s actually not true)
Mostly they still called me just a douchebag.

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“What is online influence?
And how does one build it?”
Photo by: jsarcadia @ flickr

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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Influence is the IMPLICIT or
EXPLICIT effect of one thing
(or person) on another thing
or person.

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Influence is one person
influencing one person about one thing

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Influence is one person
influencing one person about one thing

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3 Steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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3 Steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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Trust
Expertise
Brand
Components of Influence

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Trust

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Trust is the creation
of an expectation
that person A will
ALWAYS
act as person B
expects them to act.

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Random trust equation

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Branding

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Personal Branding, unlike
Corporate Branding is
designed to create
expectations about you and
your actions.

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PERSONAL BRAND

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Expertise

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Knowledge is gained.
Expertise is given.

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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Influence =
Reach (Brand*Expertise*Trust)
*reach is a multiplier of influence

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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How to build online influence?

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make your blog the center of
your online universe.

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Three Rules of Blogging
1. Write like no one is reading.
2. Write when you want to write.
3. The moment you think “that
would be a good blog post,” you
become a blogger.

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become involved

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Be active online.

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True online influentials
become conduits for content
filtering and discovery, driving
positive community growth.

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content discovery and filtering
* Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.

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aggregating knowledge

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content recommendation

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become a conduit
Photo by: CasaDeQueso @ flickr

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Micah Baldwin (@micah)
TXT micah to 50500 - CONTXTS.COM
720-231-7120 cell
micah@lijit.com
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AIM/SKYPE: micahb37
Gtalk: micahb@gmail.com
Install Lijit (http://lijit.com) and email me: I’ll hook you up
http://www.slideshare.com/micahb