Presented at "I am Cat. Hear me Roar.", a advocacy and mediation workshop by the Cat Welfare Society as part of their Tiger Show at Post Museum on 25 Feb 2010. The presentation is on animal welfare advocacy using web 2.0

1. Animal Welfare 2.0 Advocacy through Social Media a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

2. Animal Welfare Advocacy 1.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

3. Animal Welfare Advocacy 2.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

5. Meet the Leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://leafmonkey.blogspot.com

6. Meet the Leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

7. Daily Green Actions Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://www.twitter.com/leafmonkey

8. So what’s Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum We are constantly evolving.

9. So what’s Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

10. This is Web 1.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

11. So this is Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

12. Have I convinced you yet? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Maybe…

13. They are! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

14. Ok so how do I start? What are your objectives ? What do you hope to achieve for your cause with your blog? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum WAIT!

15. Choosing the right form to fit your objectives is very important What are your objectives ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

16. #1: There is a crisis ! We need to mobilize! Urgent info needed! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

17. #2: Generating Content. There just isn’t enough information about this issue out there! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

18. #2: Generating Content. There just isn’t enough information about this issue out there! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

19. #2: Generating Content. Easy web publishing platform Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

20. #2.5: Provide Facts & Info Putting the information “out there” Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

21. #2.5: Provide Facts & Info There are all kinds of “facts” – same issue, different angle Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://pulauubinstories.blogspot.com

22. #3: Investigative Reporting Chronic “Watchdogs” Monitoring Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

23. #4: Outreach Engagement Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

24. #5: Fundraising Providing Platform for Voice-less Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum These could be cat aunties!

25. #5: Fundraising Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

26. #5: Petitions (Refer to Crisis Mobilization) The Interweb is perfect for crowdsourcing support! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

27. #5: Petitions / Pressure Groups Translating to real world action Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum “ Thousand protest whale shark in captivity” Bridging Digital Divide

28. Are you sure it’s really effective? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

29. Yes, they are reading your blogs! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

30. First, you need to keep it going! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum FAIL

31. Then, build your reputation! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum PASS

32. Provide tangible action Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Integrate Medium Empower Engage Transparency

33. We might as well take it offline! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Yes, why not? Remember to bridge the digital divide connect your online efforts with offline problems/action/community

34. We might as well take it offline ! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum The successful online campaigns have a real world connection

35. What is your “real world” objective? Flash Mob Generating Support Fund Raising Awareness Campaigns Events Change? Recruiting Volunteers

36. SOCIAL MEDIA

37. Remember, choosing the right form to fit your objectives is very important Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum PS: Don’t forget the animals are offline!

39. Possibilities are Endless Limited only by our Creativity [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey