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Passing on Responsibilities: Role of Consumers in “Ethical” Vegetable Production  in Cameron Highlands, Malaysia November Peng Ting TAN M.A. Candidate, Department of Geography, National University of Singapore
[object Object],[object Object],Slide 1
Cameron Highlands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 5 Slide 2
Slide 3
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 4
[object Object],[object Object],[object Object],[object Object],[object Object],Slide 5 Methodology Respondents were asked, given a scenario  where if there was a push for “ethical food” by any of the 4, 1) which change would affect them 2) which one would they most likely  r espond to; and this was to be ranked in order of the factor that they would respond to first.
Methodology 100% Technology Intensive, High Capital Farms Mostly Singapore export-oriented Slide 6
Results Slide 10
Malaysia Market ranked #1 Results Most producers were still primarily concerned with domestic market and law Slide 12
Slide 7
Slide 8
Slide 9
Singapore Law ranked #1 Results Collectors / exporters who deal with Singapore Law on a daily basis as their key business are more aware of the regulations. Potential for ethical sourcing and trading Slide 11 2 3 4 1 MS C S 3 2 4 1 SM C S 3 2 4 1 SM C M 3 4 2 1 S H L 4 3 2 1 S C M 4 3 2 1 S S S M Law M Mkt S Mkt S Law Ranking Market Farming Method Size
Does Consumer Power Exist? ,[object Object],[object Object],[object Object],Discussion Slide 13
Does Consumer Power Exist? ,[object Object],[object Object],[object Object],[object Object],Discussion Slide 14
[object Object],[object Object],Slide 15
Conclusion ,[object Object],[object Object],[object Object],Slide 16

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Passing on Responsibilities

  • 1. Passing on Responsibilities: Role of Consumers in “Ethical” Vegetable Production in Cameron Highlands, Malaysia November Peng Ting TAN M.A. Candidate, Department of Geography, National University of Singapore
  • 2.
  • 3.
  • 5.
  • 6.
  • 7. Methodology 100% Technology Intensive, High Capital Farms Mostly Singapore export-oriented Slide 6
  • 9. Malaysia Market ranked #1 Results Most producers were still primarily concerned with domestic market and law Slide 12
  • 13. Singapore Law ranked #1 Results Collectors / exporters who deal with Singapore Law on a daily basis as their key business are more aware of the regulations. Potential for ethical sourcing and trading Slide 11 2 3 4 1 MS C S 3 2 4 1 SM C S 3 2 4 1 SM C M 3 4 2 1 S H L 4 3 2 1 S C M 4 3 2 1 S S S M Law M Mkt S Mkt S Law Ranking Market Farming Method Size
  • 14.
  • 15.
  • 16.
  • 17.

Editor's Notes

  1. Part of masters dissertation on singapore’s foodprint and how our laws and market influences the production A lot of case studies are about existing projects but mine tries to find out why there is (or not) ethical production And what are the loopholes