How To Use Social Media To Promote Music
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A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!” Good news: you’ll find more places than ever to interact with other professionals and reach new audiences. Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale. Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms? Get tips, tricks and strategies from industry leaders Michael Brandvold (KISS, Ozzy Osbourne, Madonna, UR) and Hisham Dahud (DJ Shadow, Pretty Lights, The Green) to maximize investment of your time and get greater response for your client, music or project. The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan. YOU WILL LEARN Blogging for fun and profit Ways to update ALL your social media at once Secrets to building an online community of fans who support the artist financially Ways to increase Web traffic: 3 things you can do to double your readers in 30 days How to get more people to comment on your posts. How to write magnetic headlines, killer content and other tricks that generate more traffic to your site How to get ratings and reviews How to form a proper Call-to-Action: How to get people to “Buy This Now!” Best practices for Twitter & microblogging sites Essentials of Google+ Media Sharing: YouTube, Flickr, SideShare Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and other niche sites Software and Web sites that offer you steps to success
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How To Use Social Media To Promote Music
- 1. Twitter Hashtag #naripsf How To Use Social Media To Promote Music Presentation By: Michael Brandvold Hisham Dahud
- 2. Twitter Hashtag #naripsf Takeaway •How to use your website, Facebook, Twitter & YouTube •Building and engaging an online community of fans •Things you can do to increase web traffic Presentation By: Michael Brandvold & Hisham Dahud
- 3. Twitter Hashtag #naripsf Create a Plan “Failing to plan, is planning to fail.” Presentation By: Michael Brandvold & Hisham Dahud
- 4. Twitter Hashtag #naripsf Your Team • D.I.Y. = BYOB • Do it Your Self(ves) Presentation By: Michael Brandvold & Hisham Dahud
- 5. Twitter Hashtag #naripsf Website •Branding Presentation By: Michael Brandvold & Hisham Dahud
- 6. Twitter Hashtag #naripsf Website •Automation Presentation By: Michael Brandvold & Hisham Dahud
- 7. Twitter Hashtag #naripsf Website •Blogging Presentation By: Michael Brandvold & Hisham Dahud
- 8. Twitter Hashtag #naripsf Website •Email Lists Presentation By: Michael Brandvold & Hisham Dahud
- 9. Twitter Hashtag #naripsf Website •Data Presentation By: Michael Brandvold & Hisham Dahud
- 10. Twitter Hashtag #naripsf Facebook Presentation By: Michael Brandvold & Hisham Dahud
- 11. Twitter Hashtag #naripsf Presentation By: Michael Brandvold & Hisham Dahud
- 12. Twitter Hashtag #naripsf Presentation By: Michael Brandvold & Hisham Dahud
- 13. Twitter Hashtag #naripsf Facebook •Profile vs Page vs Subscribe Presentation By: Michael Brandvold & Hisham Dahud
- 14. Twitter Hashtag #naripsf Facebook •Building a fan page Presentation By: Michael Brandvold & Hisham Dahud
- 15. Twitter Hashtag #naripsf Facebook •Increase your likes, comments, shares Presentation By: Michael Brandvold & Hisham Dahud
- 16. Twitter Hashtag #naripsf Facebook •Can you buy your fans? Presentation By: Michael Brandvold & Hisham Dahud
- 17. Twitter Hashtag #naripsf Facebook •Best practices & proper etiquette Presentation By: Michael Brandvold & Hisham Dahud
- 18. Twitter Hashtag #naripsf Social Commerce A recent report said that Facebook users who purchase inside of Facebook have shopping carts that are 7-10% larger. •90% of consumers online trust recommendations from people they know. •70% trust opinions of unknown users. •67% of shoppers spend more online after recommendations from their online community of friends. A product posted on a Facebook Wall or shared in a user’s blog is a recommendation of trust. Presentation By: Michael Brandvold & Hisham Dahud
- 19. Twitter Hashtag #naripsf Twitter •Increase your followers, retweets, mentions Presentation By: Michael Brandvold & Hisham Dahud
- 20. Twitter Hashtag #naripsf Twitter •Twitter lingo Presentation By: Michael Brandvold & Hisham Dahud
- 21. Twitter Hashtag #naripsf Twitter •Best practices and proper etiquette Presentation By: Michael Brandvold & Hisham Dahud
- 22. Twitter Hashtag #naripsf Twitter •How to write “good” tweets Presentation By: Michael Brandvold & Hisham Dahud
- 23. Twitter Hashtag #naripsf Value of a Share & Tweet • Facebook share = $14 • Facebook “Like” = $8 • Tweet = $5 • Twitter follow = $2 Source: ChompOn Presentation By: Michael Brandvold & Hisham Dahud
- 24. Twitter Hashtag #naripsf Media •YouTube Presentation By: Michael Brandvold & Hisham Dahud
- 25. Twitter Hashtag #naripsf Media •Photos Presentation By: Michael Brandvold & Hisham Dahud
- 26. Twitter Hashtag #naripsf Media •Other platforms Presentation By: Michael Brandvold & Hisham Dahud
- 27. Twitter Hashtag #naripsf Mobile •How and when to use mobile Presentation By: Michael Brandvold & Hisham Dahud
- 28. Twitter Hashtag #naripsf Mobile •Useful mobile apps Presentation By: Michael Brandvold & Hisham Dahud
- 29. Twitter Hashtag #naripsf Mobile •Do you need a app? Presentation By: Michael Brandvold & Hisham Dahud
- 30. Twitter Hashtag #naripsf Viral Presentation By: Michael Brandvold & Hisham Dahud
- 31. Twitter Hashtag #naripsf SEO Basics •Title, Content, Tag Presentation By: Michael Brandvold & Hisham Dahud
- 32. Twitter Hashtag #naripsf Google+ Presentation By: Michael Brandvold & Hisham Dahud
- 33. Twitter Hashtag #naripsf Call to action to buy Presentation By: Michael Brandvold & Hisham Dahud
- 34. Twitter Hashtag #naripsf Prioritization Master your website, Facebook, Twitter, and Youtube first before splintering your attention to the other networks. Presentation By: Michael Brandvold & Hisham Dahud
- 35. Twitter Hashtag #naripsf What Does a Social Media Friendship Mean? The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered. Eyeballs, Likes, Followers mean nothing if they don’t convert. Presentation By: Michael Brandvold & Hisham Dahud
- 36. Twitter Hashtag #naripsf Quoting a famous commander, Jean-Luc Picard: “ENGAGE!” Presentation By: Michael Brandvold & Hisham Dahud
- 37. Twitter Hashtag #naripsf Thank you for attending! Contact Us Michael Brandvold •me@mikebrandvold.com •@michaelsb •www.MichaelBrandvold.com Hisham Dahud •hisham@famehouse.net •@Hishamdahud •www.FameHouse.net
Editor's Notes
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- HANDOUT\ntouring?recording?releasing?merchandise?monetize recordings?\n
- the true definition of DIY - BYOB\n
- google alerts, how to monitor\nowning your brand online\nowning real estate\ntotal control of your brand\n
- discuss examples\nhootsuite\nwordprress plugins\n\n
- From Meredith Chin, Facebook: How many Facebook posts per day - 3 to 4\nHow many Twitter posts per day - 8 to 10\nHow many blog posts per week - 3 to 4\n
- how to gather emails – at live shows, online\nlist a few services - fanbridge, mailchimp, nimbit, topspin\nfacebook fan vs email list and ownership\nproper optin to list\nhow to write - keep focused on 1-2 topics at most\nhow often to email\n\n
- top level important date to review - unique visitors, page views (overall to site) and then specific to content\nwebsite\nfacebook\ntwitter\nyoutube\n
- Bring people up to speed with whatever the “new” Facebook has in store\n
- Bring people up to speed with whatever the “new” Facebook has in store\n
- Bring people up to speed with whatever the “new” Facebook has in store\n
- Bring people up to speed with whatever the “new” Facebook has in store\n
- Bring people up to speed with whatever the “new” Facebook has in store\n
- Bring people up to speed with whatever the “new” Facebook has in store\nfacebook ads\n
- Bring people up to speed with whatever the “new” Facebook has in store\n
- Bring people up to speed with whatever the “new” Facebook has in store\nposting on walls\nhow to properly use event invites\nrespond to all fans comments and posts\n
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- scheduled tweets\n\nbufferapp\n
- (hashtags, mentions, #FF, etc…)\n@reply\n
- More than one post.\n Not the same post. \n Avoid words and phrases like; Get Rich, Earn Money, Free Software. \n Profile description. \n Link to your website. \n Profile picture. \n
- think about characters when retweeted and replied\n\nseo applies, think about search, think about branding, think of it as a headline\n\ninclude links\n
- ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.\n
- channel page\n\nembedding videos\n\nview counts\n\nreply to comments - it’s a social network too!\n\nsubscribe and message\n
- tagging on fb\n\nmobile\n
- like MySpace, ReverbNation, Stumbleupon, and Digg \nbandcamp\nnimbit\ntopspin\nbandzoogle\n\n
- The power of smartphones – allows you to directly deliver content to fans,\nat your shows, in the studio, at rehearsals, \n
- provide list Touch upon Hootsuite aps, Instagram, 4-square, Viddy \n
- what services can build apps\nmobile roadie\nibuildapp.com\n
- what it is and can you make it happen\n
- back linking\n\nRealistic expectations\nThings you can do today to increase SEO\nselecting your keywords\n
- What it is\nCurrent benefits and drawbacks\nIt’s potential down the road\n
- When is the right time to ask people to buy? \n80/20 rule: 80% of the posts should have nothing to do with selling, 20% should have to do with buy this. \nBecome your own fan, buy your own CD, assess you’re the buying situation yourself, look at every screen, every email. Make it as easy as possible, and as few as steps as possible. \n
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