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The Battle For Customer Attention #BMABlaze

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Michael Brenner
Michael Brenner

The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed.

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© 2013 SAP AG. All rights reserved. 1Public The Battle For Customer Attention Michael Brenner (@BrennerMichael) Vice President, SAP Marketing
© 2013 SAP AG. All rights reserved. 2Public@BrennerMichael
Storytelling is old as we are.
Stories = emotional connections.
© 2013 SAP AG. All rights reserved. 5Public Social is only 10 years old.
© 2013 SAP AG. All rights reserved. 6Public Remember when things were a bit simpler?
© 2013 SAP AG. All rights reserved. 7Public Me, 20 pounds years ago 20 pounds years ago, the internet was born.
© 2013 SAP AG. All rights reserved. 8Public Today we are all connected Today, we are all connected.
© 2013 SAP AG. All rights reserved. 9Public
© 2013 SAP AG. All rights reserved. 10Public What’s Wrong With Our Content? It’s Too Much Like This… Most Marketing Stinks!
99.9% of banners never clicked
© 2013 SAP AG. All rights reserved. 12Public Our buyers are bored.
© 2013 SAP AG. All rights reserved. 13Public What is Marketing? “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… ~Milan Kundera … The aim of marketing is to make selling superfluous.” ~ Peter F. Drucker “Marketing is too important to be left to the marketing department.” ~ David Packard What is marketing?
© 2013 SAP AG. All rights reserved. 14Public And Not Enough Like This… Buyers are looking for Brands who know how to connect.
© 2013 SAP AG. All rights reserved. 15Public “Content Marketing is all the marketing that’s left.”
© 2013 SAP AG. All rights reserved. 16Public Somebody here knows a thing or 2 about content marketing.
© 2013 SAP AG. All rights reserved. 17Public Epic Content Marketing: “there was a time for more, but that time has passed.”
© 2013 SAP AG. All rights reserved. 18Public It’s not enough to create content.
© 2013 SAP AG. All rights reserved. 19Public Thank you for your attention!

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The Battle For Customer Attention #BMABlaze

  • 1. © 2013 SAP AG. All rights reserved. 1Public The Battle For Customer Attention Michael Brenner (@BrennerMichael) Vice President, SAP Marketing
  • 2. © 2013 SAP AG. All rights reserved. 2Public@BrennerMichael
  • 5. © 2013 SAP AG. All rights reserved. 5Public Social is only 10 years old.
  • 6. © 2013 SAP AG. All rights reserved. 6Public Remember when things were a bit simpler?
  • 7. © 2013 SAP AG. All rights reserved. 7Public Me, 20 pounds years ago 20 pounds years ago, the internet was born.
  • 8. © 2013 SAP AG. All rights reserved. 8Public Today we are all connected Today, we are all connected.
  • 9. © 2013 SAP AG. All rights reserved. 9Public
  • 10. © 2013 SAP AG. All rights reserved. 10Public What’s Wrong With Our Content? It’s Too Much Like This… Most Marketing Stinks!
  • 11. 99.9% of banners never clicked
  • 12. © 2013 SAP AG. All rights reserved. 12Public Our buyers are bored.
  • 13. © 2013 SAP AG. All rights reserved. 13Public What is Marketing? “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… ~Milan Kundera … The aim of marketing is to make selling superfluous.” ~ Peter F. Drucker “Marketing is too important to be left to the marketing department.” ~ David Packard What is marketing?
  • 14. © 2013 SAP AG. All rights reserved. 14Public And Not Enough Like This… Buyers are looking for Brands who know how to connect.
  • 15. © 2013 SAP AG. All rights reserved. 15Public “Content Marketing is all the marketing that’s left.”
  • 16. © 2013 SAP AG. All rights reserved. 16Public Somebody here knows a thing or 2 about content marketing.
  • 17. © 2013 SAP AG. All rights reserved. 17Public Epic Content Marketing: “there was a time for more, but that time has passed.”
  • 18. © 2013 SAP AG. All rights reserved. 18Public It’s not enough to create content.
  • 19. © 2013 SAP AG. All rights reserved. 19Public Thank you for your attention!