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Commit To Measuring Your Results
Awareness / Reputation:
Classic Brand / PR objectives. SOV, SOC, and press mentions. With Whom? On What Topic?
Measured by?
Reach:
Who is the target Audience? What are their online interests? How can we measure?
Engagement:
Drive deeper relationship with the brand. Measured by time spent, bounce rate, social shares
Convert:
Subscribers, Leads, Sales

Published in: Marketing
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