Why Now Is The Time To Build Your Personal Branding
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Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand. Those of us who understand how to yield the power of our networks, and to use social channels to deliver helpful messages can ride the wave of this new era in personal branding.
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Why Now Is The Time To Build Your Personal Branding
- 1. Your Personal Brand - How to Win Michael Brenner Sr. Director, Integrated Marketing, SAP Author, B2B Marketing Insider Co-Founder, Business2Community.com @BrennerMichael
- 2. Me, 20 pounds years ago © 2011 SAP AG. All rights reserved. Confidential 2
- 3. Today . . . You are the news! 50 years ago, Gallup released research that said delivering news is the single most important factor in attracting people to your business… © 2011 SAP AG. All rights reserved. Confidential 3
- 4. (“The Future of Media”) And An Amazing Personal Brand "We're seeing platform, technology, an d content all converging, and it's happening quickly,“ It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form.“ ~CNN / Fortune 1/3/12 © 2011 SAP AG. All rights reserved. Confidential 4
- 5. Be. More. Interesting. © 2011 SAP AG. All rights reserved. Confidential 5
- 6. Why am I active in social? 1. “Brand Me” 2. Speak to 1 person 3. Therapy 4. The journey What is personal branding?” Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve. ~ Dan Schawbel © 2011 SAP AG. All rights reserved. Confidential 6
- 7. Edelman Trust Barometer – Time for Brand You! © 2011 SAP AG. All rights reserved. Confidential 7
- 8. So…Find Your Voice Photo Source © 2011 SAP AG. All rights reserved. Confidential 8
- 9. The myth of business vs. personal profile We are officially beyond the days where you can have a distinct “personal” and “corporate” profile. You must decide who you are and bleed it. From all accounts! ~ Lisa Barone Co-Founder, Outspoken Media © 2011 SAP AG. All rights reserved. Confidential 9
- 10. The Personal Brand Continuum – Write about what you know! B2B Marketing Insider is dedicated to sharing marketing tips Timo Elliott is a 20-year veteran of SAP His popular Business that drive real results like sales, leads, and higher customer Analytics blog tracks innovation in analytics and social media, loyalty, focusing on topics such as lead generation, search including topics such as augmented corporate reality, collaborative marketing, online media, and social strategies. decision-making, and social network analysis. © 2011 SAP AG. All rights reserved. Confidential 10
- 11. Tips for personal branding success • Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you? • Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday • Build relationships of mutual benefit • Retweet me, I might ReTweet you! • The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution © 2011 SAP AG. All rights reserved. Confidential 11
- 12. Thank You! Email: michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.com Social News Site: Business2Community.com Twitter: @brennermichael © 2011 SAP AG. All rights reserved. Confidential 12
Editor's Notes
- The Brand Called YouBY: TOM PETERSAugust 31, 1997Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc.It's a new brand world.That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...You're branded, branded, branded, branded.It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.It's that simple -- and that hard. And that inescapable.
- "We're seeing platform, technology, and content all converging, and it's happening quickly,“ It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form."