Presentation Proposal for Gunnar Optiks women's collection.

1. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
Women’s Collection Sketches

2. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
Optical Retail Research 11.30.07
Ottica | Seattle, Washington
This shop had a fantastic selection of eyewear catering to technology
professionals and hip urbanites. Notable brands were LA Eyeworks,
Kamuro, Grotesque, and Dutz (among many others.) The kind staff
informed me many professional women have several pairs of reading glass
and are frequently changed to suit the season or fashion style.
They noted a shift among their customers to more whimsical, expressive
frame designs.
Market Optical | Seattle, Washington
This shop had a nice selection, but confrontational staff. When I opened
my sketchbook to make some notes of brands/models, I was told to put the
sketchbook away or I would be escorted out. Quite a change of atmosphere from
the helpful staff at Ottica. I noted the following brands: Anne et Valentin, Lindberg,
and Evgreen.
| Women’s Collection

3. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
| Women’s Collection
Optical Retail Research 11.30.07
Ottica | Seattle, Washington
Ottica noted they recommend frames to clients
based on the overall shape of their face. This icon
set at the bottom of the designs suggests favorable
face-frame combinations.
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COMPATIBLE FACE SHAPES:

4. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
| Women’s Collection | Modernist
She plays by her rules. A strong Euro-inspired silouette let ‘s people know she’s determined.

5. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
| Women’s Collection | S Curves
Softer curves accentuate the elegant features of a woman’s face.

6. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
| Women’s Collection | Shimmey
She may be working, but it doesn’t mean she isn’t enjoying herself.

7. Designer: Alex Diener | Confidential | 12.02.07
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COMPATIBLE FACE SHAPES:
| Women’s Collection | Redline
When she isn’t behind her desk, she’s tracking her BMW M5.