Provisional persona's for resort reservation system.

1. Tom
Mitchell
Gender
Male
Age
28-­‐40
Occupa5on
Insurance
Sales
/
Mary
Kay
RV
Type
Pop-­‐up
travel
trailer
(-­‐$75k)
Dura5on
3-­‐4
Days
(max)
Thursday-­‐Sunday
“Where
can
I
find
cra4
beer?”
Identifiable Traits / Patterns of Behavior
Likes attractions and sporting events
Loves sitting by the pool and billiards
Coach for his daughter's soccer team.
Has a CB radio and a dog named 'Speck'
Loves bicycling
Always travels with a friend and kids
Orders pizza delivery often
Lives less than 3 hours away from RV park
Whole family has cell phones and laptops
Drives a duelly truck
Has a very active family
Is a AAA member but not a Good Sam member
Has a work issued smart phone and uses it for emergencies…
(Tried to use phone to book a reservation but got frustrated and now books
his reservations for the following year before leaving.)
Likes / Dislikes

2. Isabella
Torres
Gender
Female
Age
28-­‐45
Occupa5on
Stay
at
home
mom
RV
Type
27’
Rental
Dura5on
2-­‐3
Days
(max)
“I
need
new
shoes!”
Well traveled Spanish woman married to Executive Director at Zara
Fine dining
Shopping, Shopping, Did I say Shopping?
Loves swimming and bike tours
Wants a BBQ and picnic table on site
Likes to blog about travels and post pictures to Facebook for friends
Interested in local attractions (sea world, legoland, etc)
Interested in craft activities for her children
Loves sporting events
Has iPhone
Used GPS to find the resort
Frequently travels internationally
Speaks limited english
Very little RV knowledge
Always arrives late
Has to work during her stay
May bring her family along
Wants to do it all
Relies heavily on online tools and apps so she doesn't have to deal with the
language barrier over the phone.
Heavy wifi user (uses Skype to call home)
Likes / Dislikes
Identifiable Traits / Patterns of Behavior

3. Linda
Dupont
Gender
Female
Age
55+
Occupa5on
Re5red
Office
Manager
/
Volunteer
RV
Type
Motorcoach
Class
A
Dura5on
2
months
“Don’t
mess
with
my
book
light.”
Athletic Canadian woman in the prime of her life with many full years to come.
Likes swimming
Likes Pinterest
Plays volleyball and pickle ball
Likes to entertain friends
Wants a quiet site
Likes photography
Enjoys watching the sunrise from her RV lot
Enjoys fine wine
Loves the resort but comes for friends
Reads two books per week
Goes to Yoga class weekly and uses the fitness center when possible
Very Crafty
Cares about on-line reviews
Has grandchildren
Doesn't have a smart phone
Uses the laundry room often
Will frequent resorts she likes (Return visitor)
FMCA, Good Sam and AAA member
Handwrites letters and postcards
Very likely to join new groups and sign up for new activities
Likes / Dislikes
Identifiable Traits / Patterns of Behavior

4. George
Krevet
Gender
Male
Age
65+
Occupa5on
Military
Veteran
RV
Type
Older
RV
(5th
wheel
w/4
slides)
Dura5on
2
weeks
“Things
just
aren’t
the
same
as
they
used
to
be.”
Stubborn widower with a lame leg, a dog named Apollonia, and a handicap sticker.
Rough on the outside but teddybear on the inside
Interested in cancellation and refund policy
Hates the internet
Interested in activities
Wants to explore multiple areas
1st time visitor to this RV resort
Loves Golf and Poker
Terrible at backing up his RV
Uses real maps (not GPS)
Won’t make reservations online (too complicated)
Collects coupons
Keeps his RV meticulous
Keeps his clothes Ironed and shaves daily
Likes to tinker and 'fix stuff'
Travels with friends
Blogs about everything
Likes / Dislikes
Identifiable Traits / Patterns of Behavior