Investor pitchdeck for micro-montage media sharing platform: Treever

1. Send custom mobile messages to friends,
family and colleagues with our integrated
messaging platform.
DYNAMIC MOBILE MESSAGING
Craft unique media-montages to share with
friends or to stimulate discussions on your
social network.
MICRO MEDIA-MONTAGES
TREEVER
Extend the reach of your social media
campaigns or personalized messages with our
scheduling and automation features.
SCHEDULING & AUTOMATION

2. TABLE
OF
CONTENTS
The most amount of dopamine is
secreted in the human brain when
there’s... an anticipated reward from
an unpredictable outcome.

3. 01 EXECUTIVE SUMMARY
02-05 OUR TEAM
06 VISION & MISSION
07 THE TREEVER WAY
08 THE TREEVER EXPERIENCE
09 PLATFORM ARCHITECTURE
10 OUR STORY
11 TREEVE GALLERY
12 DEVELOPMENT ROADMAP
13-14 FINANCE NEEDS
15 OUR PARTNERS

4. Treever is a mobile-first application that takes Users’ on-device images, music, text and
automates the assembly and delivery of singularly remarkable, sharable, multi-media micro-
montages with personalized soundtracks 8-15 seconds long using a vast curated set of
licensed libraries from the major record labels. It’s more than just a clip app. With hundreds
of animations to make the content more dynamic, Treever is the next evolution in the line of
Emoji, Bitmoji, GIF…Treeve. We like to call the unique pieces of content the app creates -
“digital dopamine delights”. Adding music to your messaging - from all genres and periods -
creates greater emotional engagement.
Executive Summary
Multiple revenue streams are available – freemium, subscription, brand-sponsored
templates, promotional contests, private label versions, i.e. Amway, NASCAR, American
Greetings, Make-A-Wish, etc. and even a TreeverPro which allows artists to upload their own
tracks into the app to promote their music to their Instagram and YouTube fan bases. We are
even charting out a dating app version re-skinned for a potential partnership with Match.com.
The company has a significant opportunity to provide the value-added proposition of moving
the needle for millions of Users from social media to “emotional media”.

5. CHRISTOPHER KAHN
FOUNDER
A Chancellor’s Scholar at UCLA with an extensive
writing background. His comprehensive and diverse body
of work includes both Cinema and Literary Criticism,
multiple works of fiction, non-fiction, an anthology of poetry
that includes award winning pieces, numerous essays, and
a dozen sold screenplays. In addition, he has a Master’s in
exercise physiology, competed as a professional triathlete,
was a highly sought after personal coach and fitness
consultant and worked with numerous health and nutrition
software developers on mobile fitness apps.

6. MICHAEL KLUDJIAN
CO-FOUNDER
With over 25 years’ experience in technology
including systems engineering, software development,
optimization theory, software cost modeling, rapid
application prototyping, database design, marketing and
sales, Michael has covered both startups and enterprise
companies including: TRW, Powersoft/Sybase, Rightworks/
i2, SAP, Manugistics, Verisign, and Oracle.
B.S. from University of Michigan in Mathematics and a
M.S. from University of Southern California
in EE/Computer Engineering.

7. ARTAK SAROYAN
CHIEF ARCHITECT
Serial entrepreneur with over 25 years startup
experience. Artak has taken two startups from concept to
acquisition, run his own businesses, consulted with tech
majors in Silicon Valley and worked with titans DEC,
Compaq, and HP. His expertise is in software architecture,
design and development, optimized systems, and
computer engineering. Domain includes financial systems,
e-commerce, linguistics, software modeling, and mobile
applications.
B.S. from University of Michigan in Electrical Engineering.

8. MICHAEL KLUDJIAN
CO-FOUNDER
CHRISTOPHER KAHN
FOUNDER
ARTAK SAROYAN
CHIEF ARCHITECT

9. Deep media channel and
music database
integration.
Music
Licensing
Platform technology
designed around user
engagement analytics.
Compositing
Engine
Distribution channel
end to end solution.
Viral
Engagement
Core
Value
Vision
As technology gets smarter, more
deeply integrated into our lives, and
knowledgeable about our habits and
profiles, it makes data-driven guesses
about who we are.
For most of us our love for and use of
music is a tent pole of our personality.
Treever is a gateway mobile
application of self-expression in
digital behavior.
Mission
We need software that reclaims the
high ground about who we want to
be as we engage with it.
Treever aims to bring greater
emotional depth to smartphone
users’ daily digital interactions
through music and dynamic
messaging.

10. Greeting
Cards
In discussion with American
Greetings, greeting cards are
projected to be a core
component of the Treever
messaging platform.
Dating
In discussion with execs at
Match.com to create a unique
dating app based on our
software allowing users to
introduce themselves and rank
one another based on Treeve
Creation and Response.
Status Seeking
Teens, Tweens GenXers &
boomers who define
themselves by their super-
narcissim, image creation and
manipulation will be a core
audience with featureset.
Messaging
Combined our strategic
messaging platform integration
allows for social activity and real
time social interaction.
The Treever Way

11. Pick your favorite photos from
a recent event of memory.
CHOOSE YOUR MEDIA
Lay down a track to
set the mood for your
audience.
ADD SOME MUSIC
Personalize it by adding a
quote to your shared moment
together.
INCLUDE A QUOTE SHARE WITH A FRIEND
Share using in-app messaging,
your favorite messaging app or
social network.

12. QuickTime mediaKit
Proprietary web-based player
couples with each platform’s AV
Frameworks and SDK’s..
Open API
JSON-RPC API and Data Layer. Protocols
developed for all security and
authentication on fast SQLite DB System. Composite Engine
Proprietary selection and application
of resources and automation. HTML5-
based format for storing, playback,
and sharing.
Amazon S3 Server
Architecture
Utilizing Autoscaling, Lambda,
CloudFront, ElastiCache, Route53,
CloudWatch.
Music Licensing Engine
Pre-curated libraries with expansion to full
integration to major labels.
Amazon AWS
Created with PHP, MySQL, EC2, ELB,
and RDS.
Treever Platform Architecture

13. THE
ORCHARD
Social Media Platforms are ripe for disruption.
The linear, boxy, scrolling, bloated, ad-laced
annoyance in 2-D that is our current
experience will soon yield to new waves of
highly creative alternatives .
Participating in your social media rather than
just consuming it is the future toward which
Treever is oriented. In either AR, VR or
smartphone holography, walking into “The
Orchard” where your messages, music, content is
an interactive engagement waiting for you in 3-D
splendor will create a new standard. Treever will
move the needle from transactional media to
emotional media.
I M M E R S I O N

14. Tr e e v e
Sample treeve’s from our
community of users…
Gallery

15. DEVELOPMENT ROADMAP
Month 1 Month 2 Month 3 Month 4
User Acquisition
Tech Requirements
Revenue
Marketing
Strategic Partnerships
IMPROVE U/I
AI and Machine Learning Integration
Licensing Deals and TreeverPro
Crush and UMG initiatives
Celebrities and Influencers

16. 5%
3%
5%
5%
14%
20%
48%
1st year projected needs
$750,000
S
FINANCE NEEDS (1st year)
Curation Team
$40,500k 59%
Overhead
$37,500k 23%
Legal & IP
$36,000k 10%
Infrastructure
$21,000k 9%
Technical Team
$360,000k 23%
Licensing
$150,000k 10%
Marketing
$105,000k 9%

17. 5%
3%
5%
5%
14%
20%
48%
Monthly projected use of funds
(burn rate)
$62,500
S
FINANCE NEEDS (monthly)
Curation Team
$3,375k 59%
Overhead
$3,125k 23%
Legal & IP
$3,000k 10%
Infrastructure
$1,750k 9%
Technical Team
$30,000k 23%
Licensing
$12,500k 10%
Marketing
$8,750k 9%

18. OUR PARTNERS