This document discusses how mind mapping can help increase productivity, especially for CPAs. It introduces mind mapping and the MindManager software. Mind mapping allows you to visually organize information and see connections. It engages both sides of the brain for better comprehension, creativity and problem solving. The document demonstrates how CPAs can use mind mapping templates in MindManager to synthesize information, manage processes like audits, communicate effectively, and demonstrate competence.

1. Using
Mind Mapping
to increase your
Productivity

2. Meet
MindManager

3. A.K.A

4. a new way to
Work
Smarter, Not
Harder

5. Why would
a CPA need
a Mind
Manager

6. Lets start with
an experiment…

7. Which side of your
brain do you rely on
most?

8. Left brain

9. Right brain

10. Here‟s what
you do…

11. Interlock your fingers
placing one thumb on top
of another

12. Come on, do it…

13. Which thumb of yours
is on top?

14. Left brain
(right thumb)
• logic
• numbers
• words
• details
• sequence
• linearity

15. Right brain
(left thumb)
• big picture
• rhythm, color
• imagination
• daydreaming
• spatial
• gestalt (global)

16. WHY

17. Whole
Brain
Thinking

18. See the big picture…

19. See the big picture…
and all
the
details!

20. Use your skills…

21. Use your skills…
to innovate!

22. Use your
intuition…

23. Use your
intuition…
but back
it up with
logic!

24. agenda

25. agenda
a. Visual Thinking

26. agenda
a. Visual Thinking
b. How to Create a Mind Map

27. agenda
a. Visual Thinking
b. How to Create a Mind Map
c. MindManager CPA edition

28. agenda
a. Visual Thinking
b. How to Create a Mind Map
c. MindManager CPA edition
d. Mind Mapping in a CPA's world

30. visual
thinking

31. Visual thinking is thinking
through visual processing
using the part of the brain that is
emotional and creative
to organize information in an
intuitive and simultaneous way.

32. WHY

33. Non-visual
communication…

34. loses 75% of your
audience!

35. This isn‟t how you want your
audience to respond!

36. visual communication
is
more
effective

37. 90
6x Retention
80
70
60
50
40
30
20
10
0
Oral Visual Oral + Visual
Source: ”Presenting Effective Presentations with Visual Aids,”
U.S. Department of Labor, OSHA Office of Training and Education

38. 83%
of learning occurs visually
Source: ”Presenting Effective Presentations with Visual Aids,”
U.S. Department of Labor, OSHA Office of Training and Education

39. 67%
more persuasive
Source: ”Effectiveness of Visual Language Presentations,” MacroVU, Inc., www.macrovu.com.

40. 80%
increase in willingness to read
using color visuals
Vs.
Source: Ronald E. Green: “The Persuasive Properties of Color”
Marketing Communications

41. WHEN

42. difficult decisions

43. complex problems
Source: http://www.wordle.net/create

44. uncertain strategy

45. N
intractable change

47. WHY

48. rules are changing

49. acronym overload
ERISA
IFRS

50. economy

51. common language
A verdade ajustá-
lo-á livre!

53. WHAT is a
mind map

54. Mind Map Defined
A mind map is a diagram used
to represent
words, ideas, tasks, or other
items linked to
and arranged
Visual Thinking
around a central
key word or idea.

55. you can
draw’em

59. the
GOOD
news

60. no art
skills
are
required!

61. HOW
to
mind map

62. central topic:
start with central idea

63. bloom:
add ideas to central idea

64. flow:
take an idea deeper

65. mind maps:
combine blooms & flows

66. software advantages
Source: http://www.wordle.net/create

67. There‟s a lot more
underneath!

68. But…
easy
it‟s really
to get started!

69. Mind Maps
in
steps

70. 0. open a new map or template…

71. 1. add new topics (bloom)…

72. 2. add subtopics (flow)…

73. 3. drag & drop to organize…

74. sound
difficult

77. HOW could a
CPA use
MindManager

78. 24 CPA
templates
to help
you with...

79. synthesize information

80. manage processes

81. communicate effectively

82. Let‟s take a
closer look

83. Manage
Audits and Other
processes

84. the BIG picture of your audit…

85. and all the details…

86. zoom in and focus…

87. add notes to any topics…

88. assign tasks, track status…

89. attach or link to supporting
files…

91. Research & implement
XBRL & IFRS
Initiatives

92. think, plan, act, learn…

93. perform online research…

94. join the conversations…

95. plan your work…

96. work your plan…

97. capture lessons learned…

99. “CPAs are called upon
more and more to „make
sense of a changing and
complex world‟ and this
special edition of
MindManager helps CPAs do just
that…Every CPA should have this in
their toolbox.”
- Tom Hood
CEO, Maryland Association of CPAs

100. Let‟s
Review

101. STOP
using only
½
your
capabilities

102. see the
BIG
picture

103. Draw relationships
between
Ideas, Info, Insights

105. Communicate
Effectively

106. Translate
what‟s really
happening

107. Demonstrate Competence

108. Meet

109. Thank
you.

110. Michael Deutch
Email: Michael.Deutch@Mindjetcom
twitter: @MichaelDeutch

111. Photo Credits
http://www.flickr.com/photos/hoggarazzi/3384168792/
http://www.flickr.com/photos/nyki_m/2830718599/
http://www.flickr.com/photos/ktylerconk/175028019/
http://www.flickr.com/photos/pinksherbet/3107090883/sizes/l/
http://www.flickr.com/photos/markhillary/370268513/sizes/l/
http://www.flickr.com/photos/versionz/2574224891/
http://www.flickr.com/photos/stefansager/3441922167/sizes/l/

112. Photo Credits
http://www.flickr.com/photos/nicholas_t/275801571/sizes/l/
http://www.flickr.com/photos/doortoriver/3011174488/sizes/l/
http://www.flickr.com/photos/kainet/242725880/
http://www.flickr.com/photos/modenadude/3280286776/sizes/o/
http://www.flickr.com/photos/fooey/441194594/sizes/l/
http://www.flickr.com/photos/2dogs_productions/495046162/
http://www.flickr.com/photos/davidw/2296304225/