More Related Content Similar to Developing New Markets and Audiences (20) Developing New Markets and Audiences1. Michael Heipel, Executive Director Marketing and Event Management
CASE STUDY
Developing New Markets, Audiences and Approaches
Dienstag, 26. Juli 2011
2. About WAN-IFRA Today‘s Event Challenges for
Portfolio the News Media
Industry
Strategic Event Success Stories Take Aways
Programming
© 2011, WAN-IFRA |
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4. Founded 1948, first President
Johan van de Kieft (NL)
Current President
Jacob Matthew (IN)
ABOUT WAN-IFRA © 2011, WAN-IFRA |
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6. Press Freedom Development of
Technology
Editorial
Integrity
Prosperous
Business
Quality Journalism
ABOUT WAN-IFRA © 2011, WAN-IFRA |
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8. 3000 Member
80 Countries
Companies
18.000
Publications 15.000 Websites
ABOUT WAN-IFRA © 2011, WAN-IFRA |
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9. Turnover 2010:
14,2 Mn EUR
ABOUT WAN-IFRA © 2011, WAN-IFRA |
Dienstag, 26. Juli 2011
10. Turnover 2010:
4% 14,2 Mn EUR
31%
2%
6% 57%
Members Consulting Events/Expo
Publications Other
ABOUT WAN-IFRA © 2011, WAN-IFRA |
Dienstag, 26. Juli 2011
11. TODAY‘S EVENT
PORTFOLIO
© 2011, WAN-IFRA |
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12. Flagship Events
TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
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13. 63rd World Newspaper Congress /
18th World Editors Forum
TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
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14. IFRA Expo
350 Exhibitors
10.000 Visitors
100 countries
TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
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15. 20+ International
Conferences / Year
CO N F E R E NC E
4th International
E-reading & Tablet Conference
11 October 2011, Vienna, Austria
Price Taking tablets to the next level
Join us in Vienna to learn more about the latest trends:
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Special offer
Conference venue
www.wan-ifra.org/e-reading_conference
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Amazon Kindle III Samsung Galaxy Tab Sony Daily Edition
TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
Dienstag, 26. Juli 2011
16. 20+ International
Conferences / Year
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11 October 2011, Vienna, Austria
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CON F E R E NC E
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This Conference is brought to you by:
Nordic Local Media
Registration and more information:
www.wan-ifra.org/newsroomsummit Conference
Stockholm, 26 - 27 May 2011
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TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
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17. Study Tours
TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
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18. Seminars, Webinars,
Trainings
TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |
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20. Disruptive Changes in
Media Consumption
Patterns
CHALLENGES © 2011, WAN-IFRA |
http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/
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21. Same Direction, but
Different Speeds
http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/
CHALLENGES © 2011, WAN-IFRA |
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23. Industry Outlook 2016
„Frenemies“
Media Markets
„Co-Opetition“ opening up
Social Media
Sustainability
Growing
Editorial Freedom
Niche Markets
Advertorial Content
Increased Literacy
MonoMedia -> MultiMedia -> SmartMedia
Cloud Computing Consolidation
Brand
Extensions
New Business
CHALLENGES
Models © 2011, WAN-IFRA |
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25. Strategy
Subsidiaries, Competence Centers
Marketing &
Event
Management
EVENT PROGRAMMING © 2011, WAN-IFRA |
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26. Strategy
Subsidiaries, Competence Centers
Marketing &
Event
Management Event Steering Group
EVENT PROGRAMMING © 2011, WAN-IFRA |
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27. Social Media Added Value for
Exhibitors and Sponsors
Attendee Experiences Digital Technology
EVENT PROGRAMMING © 2011, WAN-IFRA |
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28. Social Media
EVENT PROGRAMMING © 2011, WAN-IFRA |
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29. Added Value for
Exhibitors and Sponsors
EVENT PROGRAMMING © 2011, WAN-IFRA |
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32. Digital Technology:
Mindmapping in the Cloud
EVENT PROGRAMMING © 2011, WAN-IFRA |
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35. Media Port - Concept
Media Port: Concept
SUCCESS STORIES © 2011, WAN-IFRA |
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39. Media Port: Visitor Results
10.667
10.169
8.841
6.753
2007 Vienna
2008 A-dam
2009 Vienna
2010 Hamburg
SUCCESS STORIES © 2011, WAN-IFRA |
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40. @NewspaperWorld
SUCCESS STORIES © 2011, WAN-IFRA |
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42. @NewspaperWorld:
SEO by using Twitter
SUCCESS STORIES © 2011, WAN-IFRA |
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43. TAKE AWAYS
© 2011, WAN-IFRA |
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44. Embrace Social Media to
reach out to broader
audiences
TAKE AWAYS © 2011, WAN-IFRA |
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46. Surprise your Attendees
Re-Invent the Wheel
TAKE AWAYS © 2011, WAN-IFRA |
http://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/
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47. THANK YOU FOR YOUR
ATTENTION
Michael Heipel WAN-IFRA Darmstadt WAN-IFRA Paris
Executive Director Washingtonplatz 1 7 rue Geoffroy Saint Hilaire
Marketing and Event 64287 Darmstadt 75005 Paris
Management Tel. +49.6151.733-706 Tel. +33.147.4285-00
michael.heipel@wan-ifra.org
Tel. +49.6151.733-781
Dienstag, 26. Juli 2011