3. Why is it so relevant to discuss registration systems?

4. BORING...!

5. CC BY SA 3.0, Nevit Dilman
But: Your customers‘ journey
goes in circles

6. Registration is at the heart of
your customers’ journey!

7. Table top discussion: What bothers you most about your current
way of registering attendees?

8. 10 decision criteria when selecting a new registration system

9. 1. What is the business model
of the solution?

10. 2. What are the costs for
hardware, connectivity and
staffing on site?

11. Total Cost of Implementation (per time period, per event)
Cost position Vendor
A
Vendor
B
Vendor
C
Your current
solution
Monthly base fee
Cost for payment processing
Depreciation of one-time software development
Costs for dedicated staff in IT department
Percentage of ticket turnover
Cost for registration staff before the event
Cost for registration staff at the event
Hardware rental fee at the event (computers, tablets, scanners etc.)
In case of own hardware: Depreciation
Costs for internet connectivity on site
Costs for security staff at the event
Opportunity costs (exits before registration process is completed)
Costs for trainings and webinars for your registration staff
Total costs

12. 3. How easy is it to set up
registration for a new event?

13. 4. Is it easy to use from a
participant‘s point of view?

14. 5. How easy is it to integrate the
system in your existing IT
landscape?

15. 6. Do you need „just“ a
registration system or in fact a
lot more (website, app, survey
platform etc.)

16. 7. Do your exhibitors and
sponsors want to generate sales
leads?

17. 8. Is the system mobile-ready?

18. 9. Does the system allow social
login?

19. 10. What kind of promotion
opportunities does the system
offer?

20. Benefit analysis / Scoring model
Criterion Weighing factor (1-
3)
Vendor
A
Vendor
B
Vendor
C
Your
current
solution
Total cost of implementation per event (1-5) 3
Ease of set-up (1-5) 2
Usability (1-5) 3
Integration in existing IT infrastructure (1-5) 2
Expandability (1-5) 1
Lead generation (1-5) 2
Mobile-friendliness (1-5) 3
Social Login (1-5) 1
Promotion opportunities (1-5) 2
Total score

21. Shortlist of solutions

22. 3 different kinds of event managers / Use scenarios

23. Meet Linda: Visitor Services
Specialist at a large trade show
and conference organizer

24. Linda is in charge of visitor services
for a large trade show. She also
runs conferences of 1.500 plus
participants.
She works at a venue that runs their
own shows, and sometimes handles
the registration service for guest
events.

25. Meet Eric: Event Manager at an
association

26. Eric runs many smaller to medium-
sized events.
He is in charge of logistics,
organizing evening events, taking
care of speaker management...

27. Meet Bernadette: Marketing
Executive at a software company

28. Bernadette has various tasks,
among which the organization of
the annual customer meeting of
her company.

29. Linda‘s shortlist of suppliers
• Anywhere24 (Munich/Germany)
• Converia (Weimar/Germany)
• Converve (Hamburg/Germany)
• Cvent (Tysons Corner, VA/USA, with
sales offices in Australia, South
Africa, UK)
• Fairmate (Cologne/Germany)
• N200 (UK, Netherlands, Germany)

30. Eric‘s shortlist of suppliers
• Brown Paper tickets
(Edinburgh/UK, various offices in
USA)
• eTouches (Norwalk,
Connecticut/USA, Reading/UK,
Sydney/Australia)
• EventEspresso (WordPress plugin)
• GateMe Pro (UK)
• Get Invited (Belfast/Northern
Ireland)
• Ticketscript (UK, Netherlands,
Germany, Belgium, Spain)

31. Eric‘s shortlist of suppliers
• Ticketsource (UK)
• TicketTailor (London/UK)
• Weemss (Sofia/Bulgaria)
• Woocommerce (WordPress plugin)
• XING Events (Hamburg/Germany)
• Yapsody (Los Angeles/USA)

32. Bernadette‘s shortlist of suppliers
• BookitBee (Kent, UK)
• eve.CheckIn (Hannover/Germany)
• Zkipster

33. Applying to all scenarios
• Eventbrite (San Francisco/USA, London/UK)
• Groupon LIVE
• Livebuzz (Coventry/UK)

34. Table top discussion: What comes next?
Will you reconsider the way you register attendees?
Or will you not change anything? Why?

36. bit.ly/ticketing_systems

37. Picture attributions
• Page 1: Cover photo made with Wordswag app
• Page 2: Made with Wordswag app
• Page 4: Baby yawning: Frederik, my son
• Page 5: Ropes CC BY SA 3.0, Nevit Dilman
• Page 6: Heart by Wikimedia Public domain
• Page 10: Coins: www.flickr.com/photos/36979785@N06/6252757801 Coinage via http://photopin.com creativecommons.org/licenses/by/2.0/
• Page 11: Motherboard www.flickr.com/photos/73628542@N00/4756213474 via photopin.com creativecommons.org/licenses/by-sa/2.0/
• Page 13: Computer with soup: Death to the stock photo
• Page 14: Man in front of computer: Death to the stock photo
• Page 15: Wikimedia Public Domain
• Page 16: Michael Heipel
• Page 17: Handshake: www.flickr.com/photos/124247024@N07/13903385550 via http://photopin.com, creativecommons.org/licenses/by-sa/2.0/
• Page 18: Mobile picture taken: By Death of the stock photo
• Page 19: Profile pics: www.flickr.com/photos/49503019876@N01/1659321885 via photopin.com, creativecommons.org/licenses/by-sa/2.0
• Page 20: Promo Codes Wikimedia Public domain
• Page 24: Pics of three event managers: http://www.designskilz.com/random-users/, Creative Commons 2.0
• Pages 38, 39 made with Wordswag app