When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We will also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.
Presented at the 2016 Digital Media Summit // Toronto
20. EMAIL IS HUGE FOR US.
Said like Trump. Emphasis on the “huge.”
{Did you hear us stupid Americans managed to make him
the Republican candidate? Yeah, me too. Can I move here?}
32. LAYERED AUTHENTICATION & REPUTATION DATA
Sender ID
Framework
(SPF)
Inbound
Mail Server
Authentication
Pass
Fail
DNS
SPF Record
Lookup
Inbox
Junk
?
Quarantine
Block/Delete
Reputation
Data
1 2 3 4
Sender
Internet
33. LAYERED AUTHENTICATION & REPUTATION DATA
Sender ID
Framework
(SPF)
Inbound
Mail Server
Authentication
Pass
Fail
DNS
SPF Record
Lookup
Inbox
Junk
?
Quarantine
Block/Delete
Reputation
Data
1 2 3 4
Sender
Internet
74. I see interactive as a huge shift in email
development. Early analytics have shown far
greater engagement from users who receive
interactive messages.
“
Mark Robbins, Email Developer, Rebelmail
85. PERSONAL
The promise of digital was always and will always be its
potential for personalization. Your email must cater to
the individual needs and desires of every user—and
the experience must be unique to each individual.
111. PRESCRIPTIVE
Brands are no longer in control of their email
conversations with people. Let people take control or
risk destruction of a valuable channel.
112. SPEAK LIKE A HUMAN BEING (SAY THAT SLOWLY FOR DRAMATIC EFFECT)