Deck from Film-Gate Immersive Workshop

1. CREATING IMMERSIVE MEDIA
PROJECTS
Mike Knowlton – @murmurco
!
WiFi – mbcmbc123

5. IMMERSIVE STORYTELLING
TIPPING POINT

12. GOOGLE EARTH +
HTML5

13. FLASH +
OBJECTIVE C

14. WORDPRESS +
PARALLAX JS +
HTML5

15. VIDEO.JS +
HTML5 +
TUMBLR

16. HTML5 + D3

17. OCULUS RIFT SDK +
UNITY

18. CODE OR BE CODED

19. STORY AS SOFTWARE

21. FILMMAKING AS USER
EXPERIENCE DESIGN
INTERFACE IS STORY

23. PROCESS MASHUP

24. IMMERSIVE MEDIA CREATION PROCESS
Concept
Script
Wireframes
Storyboards
Tech Spec
Design
Development

25. IMMERSIVE MEDIA CREATION PROCESS
Concept -> Director
Script -> Writer
Wireframes -> Information Architect
Storyboards -> Interaction Designer
Tech Spec -> Software Architect
Design -> Interaction Designer
Development -> Software Architect

26. SCRIPT/STORYBOARDS
EXAMPLE

27. HOW WE NEED TO EVOLVE

28. EVOLVING
Writing - anticipate narrative scale and shifting
structures.
!
Directing - provide choice and plan to shift fluidly from
linear to non-linear narrative experiences.
!
Distro / Mktg - communicate to viewers their different
choices for where/how they can consume the story.

29. THE PROMISE
New revenue opportunities - a film is also a tv/web
series/motion comic/indie-game/etc.
!
Production costs savings - assets can be used across
various channels.
!
In some cases Mktg can better blend into storytelling.
!
A new canvas to create moments of magic / innovation.

30. IT’S COMPLICATED

31. Find
Collaborators
Hire Experts
Use Existing
Tools &
Platforms
Hackathons
Prototypes/
MVP
DIY
GETTING STARTED

33. HACKATHONS

35. HACKATHON + STORY

37. PATTERNS

38. Non-Linear
!
CYOA
Alma
Aatsinki Season
Real Time
Conversations
!
Disaster Resilience
Journal
Personalized
!
Take this Lollipop
Wilderness Downtown
Participatory
Documentary
!
Hollow
Dadaab Stories

39. WIREFRAMES
THE SECRET SAUCE

40. BEST PRACTICES
STORYCODE REPORT

41. REFERENCES

42. REFERENCES
storycode.org - Immersive Media
Dispatch Newsletter
!
“The Art of Immersion”, Frank
Rose
!
“Spreadable Media”, Henry
Jenkins, Sam Ford, and Joshua
Green
!
“A Creator’s Guide to Transmedia
Storytelling”, Andrea Phillips
!
!
futureofstorytelling.org

43. QUICK SPRINT EXERCISE

45. EXERCISE
Premise:
The population demographics of the United States are changing. It is
predicted that in the next 20 years, white descendants of European
immigrants will no longer be the majority in this country. This year, the
subject of immigration will take center stage as a bipartisan push to tackle
immigration reform ensues.
!
Idea:
Most people in the U.S. have an immigrant journey to share -- be it their
own or the voyage of a relative in the past.
!
Goal:
Create an experience that helps people share their own immigration story,
and enables them to see the common threads between the stories of
potential immigrants, new immigrants and longtime residents.

46. EXERCISE
Goal:
Create an experience that helps
people share their own
immigration story, and enables
them to see the common threads
between the stories of potential
immigrants, new immigrants and
longtime residents.
Non-Linear
Real Time
Conversations
Personalized
Participatory
Documentary

47. Facebook
Twitter
Tumblr
YouTube /
Vimeo
Main Site
DISPERSIVE DOCUMENTARY

48. MURMURCO.COM
@MURMURCO

49. WIREFRAME WORKSHOP