One Person's Link Bait is Another Person's News: Understanding Generational Computing
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Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently.
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One Person's Link Bait is Another Person's News: Understanding Generational Computing
- 2. Generational Computing How people approach systems
- 3. 3 Likes every. Single. Post. On. Facebook. Hates Pinterest
- 4. 4 Simply Cannot Explain How To Organize Apps. Again.
- 5. 5 Simply Cannot Explain How To Organize Apps. Again. Subscribes to Music Hulu Makeup Clothing
- 6. Messaging on KiK While Watching Video And Doing Homework And Sending Snaps About the KiKs
- 7. Why do these people use technology so differently?
- 9. 99 Between 12 and 18, We Build and Rebuild Identity In Our Peer Groups Understand Our Adult Place in Society Cement Vocal Accent Frame Our Mental Model of Systems
- 13. Products Evolve Within Their Own Technological Footprint
- 17. Note Note
- 18. This Makes Digital Systems Impossibly Complex Series Of Linear Machines
- 19. 1919 Maintaining Discreet Mental Frameworks Phone Friends Work
- 20. 2020 Even Though It’s Barely A Phone
- 21. 2121 Profile Pictures of Pictures
- 22. 22 Boomers: Dusty Old Thing 6.7x Affinity
- 23. 23 Boomers: 12 Tomatoes 5.3x Affinity
- 24. 24 Boomers: WomanFreebies.com 4.2x Affinity
- 25. 25 Boomers: Little Things – Amazing Stories 5.6x Affinity
- 28. 2828 What Boomers and GenXers Buy is Similar Generation X Boomers Food and drink Clothing Clothing Food and drink Subscription services Subscription services Pet Products Pet products Sports and outdoors Sports and outdoors Health and beauty Household products Household products Health and beauty Home and garden Home and garden Business purchases Business purchases Kids products Kids products Source: Datalogix, Epsilon and Acxiom
- 29. 2929
- 30. 3030
- 31. 3131 GenX: Pairs and Posing for the Viewer
- 32. 3232 GenX: Giftcards.com 3.6x Affinity
- 33. 3333 GenX: Thank You Mom By P&G 3.3x Afinity
- 34. 3434 GenX: Crockin’ Girls 3.1x Affinity
- 35. 3535
- 38. 3838 Access > Food Generation X Millennials Food and drink Subscription services Clothing Clothing Subscription services Food and drink Pet Products Kids products Sports and outdoors Sports and outdoors Health and beauty Health and beauty Household products Pet Products Home and garden Household Products Business purchases Business purchases Kids products Home and garden Source: Datalogix, Epsilon and Acxiom
- 39. 37% Un- And Underemployment
- 41. Networks to Solve Dynamic Problems Through Perspective
- 44. Fandoms Group identity in a post-sports, post-hetero-normative culture
- 45. Ships
- 48. Graphics > Words
- 49. 4949 Humanity, Control, Expression • glitch • 90s • Miniature • dorm • cinematography • emoji • Steal His Look/Steal Her Look
- 50. Boomers Linear Systems GenX Adapt Within Systems Millennials Create Dynamic Systems GenZ Perspectives Thank you! @mleis @Digitas_Health
Editor's Notes
- Then we stare at the blank page
- Messaging doesn’t help people learn