1. 1
Condensed Version. Please contact us for full version.
Intranet Design – A Business
Approach to a Winning Design
Toby Ward, CEO & Catherine Elder, Senior Manager
Prescient Digital Media
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 1

2. Agenda
• Design Examples
• Design Process
o Assessment - planning – design
• More Examples & Discussion
• NOTE: this presentation on Slideshare only shows a
few of the examples used. For a complete version,
please contact us directly to arrange for a
presentation of the complete version with all 25
intranets.
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 2

3. About Prescient
• Toronto-based consulting firm with consultants also in
Vancouver
• Prescient plans & builds highly effective websites and
intranets that…
o are demonstrably better than the competition;
o make CEOs and users happy; and
o deliver measurable value by increasing sales and
employee productivity.
• Winner of more than a dozen awards incl. a prestigious
Webby Award
• Established 2001; profitable, no debt
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4. Just some of our clients
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5. Services
• Web Blueprinting • Health Content
• Strategic Planning • eHealth Tools & Databases
• Business Requirements • User Research
Analysis
• Usability Testing
• Business Case & ROI
Planning • Content Management &
• Blueprint Development Workflow
• Benchmarking & Best • Usability Testing
Practices • Content Development
• Information Architecture • Communications & Marketing
• Governance • Site Management
• Measurement Planning • Corporate Workshops
• Vendor Selection & PM
• Full video & audio production
• Design & Development
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 5

6. Think about
• Are you satisfied with your current intranet design?
• Do your stakeholders or partners complain about
home page space?
• Business driven design vs „whim‟ driven design
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 6

7. Intranet Design Process
7
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 7

8. © 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 8

9. Spin the wheel
Yellow
Communications Kitchen sink
Personalized
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 9

10. Business driven design
• Assessment
o Business stakeholder input
o Employee input
o Benchmarking input
• Planning
o Strategic plan
o Functional plan & personas
o Information architecture
o Wireframes
o Creative brief
o Design
o Design Style guide
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11. Assessment – For Design
• Evaluation of current site
• Review of any data gathered (metrics, employee
satisfaction survey)
• Stakeholder interviews
• Employee surveys
• Usability testing
• Focus groups
• Benchmarking
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12. Scoring / Benchmarking
• On a scale of 1 to 10, with 1=poor and 10=excellent, how
would you rate your website on the following:
o Design and Layout
o Information Architecture and Usability
o Search and Find-ability
o Content
o Tools and innovation
o Planning and Resources
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 12

13. Benchmarking
Gap / Opportunity
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14. Information Architecture
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15. Home | Feedback | Help | FAQs |Sitemap | external Web
Site Search
Intranet Name Phone Book
GO
GO
Text TTT | Print | Email | Bookmark
Customer Info Our Info Employee Info Procedures Forms Reports & Projects
Promotions News RSS I Want to:
Feature Story 1 – 05/15/09 Car pool
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Top 5 Downloaded Forms
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• Employee benefits
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• Vacation
• Expenses
per inceptos himenaeos. Our Performance • Lorem
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Executive Blog
Quick Links
Heading – 05/15/09 Customer • Employee handbook
Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectet. amet, consectetuer. Nunc gravida. • Employee events
amet, consectetuer • Departments
adipiscing r adipiscig Line of Business 1 • Locations
elit. Nunc gravida Lorem ipsum dolor sit amet, consectet. amet, consectetuer. Nunc gravida. • Community Involvement
My Stuff
Submit your comments Line of Business 2 Alerts RSS
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Have you reduced your email use inceptos imenaeos
by using the new intranet?
Line of Business 3
Lorem ipsum dolor sit amet, consectet. amet, consectetuer. Nunc gravida. My Links
Yes • My Business Line
Line of Business 4 • My Dept
No Lorem ipsum dolor sit amet, consectet. amet, consectetuer. Nunc gravida. • My Projects
• My forms
View results Line of Business 5
Submit Tools
Confidentiality Lorem ipsum dolor sit amet, consectet. amet, consectetuer. Nunc gravida.
• IS Tips
Last modified: January 5, 2009 • Meeting room booking
Home | Feedback | Help | FAQs |Sitemap | External Web • Glossary Wiki
Customer Info | Our Info | Employee Info | Procedures | Forms | Reports & Projects
Privacy | Disclaimer
©2009 Company

16. Creative Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 16

17. © 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 17

18. Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals
• Don‟t
o Design by committee
o Expect everyone to like everything
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19. Why client‟s hire us
• Clients describe their sites as:
o Ugly
o Frustrating
o Would like to blow it up
o A garage where everything ends up
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 19

20. What clients want in design
• Make it fun
• Make it sexy
• Make it a place employees want to go
• More color
• More photos
• More of our achievements
• Make it interesting
• Make it engaging
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 20

21. Case study examples
NOTE: this presentation on Slideshare only shows a few
of the examples used. For a complete version, please
contact us directly to arrange for a presentation of the
complete version with all 25 intranets.
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 21

22. Other Intranets
• Verizon • Pepsi
• IBM • Coca-Cola
• ESPN • Sun Microsystems
• AGL • Landor
• EA • SaskPower
• BT • Beehive
• American Electric Power • Fringe
• Deloitte • Advancial Federal
• Bank of America • CHR Hansen
• Financial Company • Cisco
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23. IBM (IBM Websphere Portal)
Source: IBM, Slideshare.net
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24. IBM > Beehive (custom built)
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25. IBM > Fringe (custom built)
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26. Intranet, Ektron CMS
Source: Prescient Digital Media (client)
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27. Advancial (Adenin‟s Intellienterprise)
Source: Adenin, IntelliEnterprise
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28. Bank of America (InternetNews.com)
Source: InternetNews.com
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29. Landor (.ASP & MS SQL)
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 29

30. BT Intranet
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31. Pepsi (Microsoft SharePoint)
Source: Prescient Digital Media (client)
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32. Q & A
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33. Next Webinar…
“Implementing an Executive Blog”
Thursday, December 1
12 noon - 1pm EST
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34. www.Prescie
ntDigital.com
www.PrescientDigital.com
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 34

35. Join the Conversation
• www.IntranetBlog.com
• www.Facebook.com (Search “Intranet Global Forum”)
• www.Twitter.com/tobyward
• www.Twitter.com/Intranet2
• www.Slideshare.net/Prescient/slideshows
• Coming soon: Communexions.com
• www.PrescientDigital.com
• 416.926.8800
© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 35