The document discusses the key factors to consider when developing a new product or startup: understand your environment, vessel, market, product, and how it will end. It emphasizes the importance of knowing customer needs by discovering the "jobs to be done" and building an MVP based on prioritized user stories. It also discusses tools like the business model canvas and Ansoff matrix that can help guide strategic decisions. The overall message is that thorough understanding in these areas is needed for successful navigation in uncharted startup territory.

1. The Process of
Great Product
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2. Uncharted
Territory
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7. Greetings, people of India.
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8. What You Need for Your
Voyage
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9. Navigational Tools
vs
Playbooks & Recipes
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10. Corporate Startup
New Space Existing Space
High Growth Indie
1. Know Your Environment
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11. Range - What’s Your Runway?
Speed - How Fast Can it Go?
Crew - How Good are They?
2. Know Your Vessel
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12. Economics
Distribution
Competition
3. Know Your Market
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13. Features
Benefits
Usage
4. Know Your Product
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14. When Does it End?
What Does the End Look Like?
What are the Odds?
5. Know How it Ends
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15. Environment
Vessel
Market
Product
End Game
Know
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18. Navigational Hacks
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artupDay

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23. Discover Customer Needs
Ideate & Build
Launch
Product Meets Market
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24. Jobs to be Done
“People don’t want a quarter-inch drill,
they want a quarter-inch hole.”
Theodore Levitt
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25. Ask What Jobs Need to be Done
Rank and Order
Cut off when MVP
Discover Customer Needs
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26. Jobs to be Done
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31. Ansoff Matrix
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Business Model Canvas
Prioritized User Stories
Ansoff Matrix
Things You’ll Need for the Journey

34. Thanks!
@mtippett mike@tippett.org

35. What’s
Next?
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36. Sustaining
Technology
Disruptive
Technology
Customer
Demand
For Performance
Time
Performance
Disruptive Technology
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37. LOWSatisfactionwithcurrentsituationHIGH
LOW Importance of Outcome HIGH
We should focus only on things that are of highest importance.
But only if the current market
solutions are not appropriate.
This can be measured using
levels of satisfaction.
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38. LOWSatisfactionwithcurrentsituationHIGH
LOW Importance of Outcome HIGH
Over Served: Ripe for
disruption through cost
reduction
Poorly Served: Ripe
for new value creation
Appropriately
Served
Google Docs
AirBnB
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