Short, smart advice on how to deal with the day to day social media misconceptions social media marketers have to deal with!

1. Social
Media
Misconceptions
And how to deal with them

2. The Problem
I NEED MORE FANS!

3. The Culprit
the douchebag in the
marketing team who still
believes in quantity over
quality

4. The hero
The marketer who
understands a facebook
like is meaningless it is
relevant to the brand

5. The solution
Fans need to be qualified
and relevant to your
business
Small biz, small community
Big biz, big community
-­‐

6. The ender“The size of our community
is not what matters, it is
the quality of our
community”
“A qualified community 0f
1000 likes will spread our
updates further than an
unqualified community of
100k likes’
-­‐

7. For more
Im Mike
Follow me on
twitter.com/digiocial
OR
http://www.linkedin.com/
in/michaelleewatkins
-­‐