SlideShare a Scribd company logo
1 of 24
Download to read offline
Michele Ide-Smith, User Experience Specialist
A bit about Red Gate

• Tools for database developers, software
  developers and database administrators (DBAs)

• Use Agile / Lean Startup methods

• UX team of 15, with senior management
  support for UX as a function

• “Ingeniously simple tools”
A typical tradeshow…




Demoing tools, selling to customers…
‚By the time the product is ready to be distributed
widely, it will already have established
customers.‛
The Lean Startup
‚We wanted to make sure we were getting
customer feedback as we worked so that we
were never working on anything that wasn’t
valued by the customer.‛
Nordstrom Innovation Lab: Sunglasses iPad
App Case Study
‚Create meaningful connections – marketing that
customers choose to engage with.‛
The Next Evolution of Marketing: Marketing
with Meaning
Our hypothesis

• Oracle Developers & DBAs need a better way to get
  their database schemas into source control

   >70% interest – develop a tool a.s.a.p.
Reaching potential customers

• Kscope12, the Oracle Development Tools User Group
  (ODTUG) annual conference, June 24 – 28 in Texas

• Attracts mainly devs and DBAs, but also managers

• An opportunity to test our hypothesis, get feedback and
  create meaningful connections with customers
UX feedback area                            Dev area




    9 (mini) sprints, 3 days, 1 prototype
25 feedback sessions*




           Not usability tests!
       *
Paper prototyping




Easy to get feedback and quick to change
Empathy Map




Helped build personas and a talking point!
Affinity Mapping




People returned to see the feedback we had gathered!
Sketching processes and workflows




   A great way to identify pain points and create scenarios
Gathering data on environments




       Validation of our survey results
Stand-up meetings




Be prepared to be interrupted
The Dev part of the stand




Feedback went directly into the HTML version
HTML prototype




Twitter’s bootstrap is awesome!
Testing the prototype




On day 3 we tested the HTML version
Lessons learned

• Great for feedback on early designs, not usability testing

• Paper prototyping is compelling and ideal for ‘on the fly’
  changes during feedback sessions

• If possible have someone doing design and someone
  facilitating feedback sessions (I had limited design time)

• Capture participant profile details and relate them to
  requirements / feedback gathered
Lessons learned

• Affinity mapping was ideal for on-going analysis

• Keep a note of repeat requirements / issues, to help
  prioritise features and design changes

• Hard to record audio / video of feedback sessions –
  awkward to ask for consent and very noisy environment

• Hard to keep to scheduled sprints and provide feedback
  to developers
Lessons learned

• The whole team needs to be on board and wear multiple
  hats (be prepared to do product demos, interviews etc.)

• A Live Lab is a great way of engaging with customers at a
  tradeshow

• The UX team is a powerful marketing asset

• Don’t expect time for coffee breaks!
Questions?
References
•   Lean Startup: http://theleanstartup.com

•   Nordstrum Innovation Lab: www.youtube.com/watch?v=szr0ezLyQHY

•   The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/

•   Pawson & Greenburg (2009), Extremely Rapid Usability Testing:
    www.upassoc.org/upa_publications/jus/2009may/pawson1.html

•   Our product page: www.red-gate.com/source-control-for-oracle

•   Our blog: www.allthingsoracle.com/red-gate-live-lab-source-control-for-oracle

More Related Content

Viewers also liked

Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI SketchesLane Goldstone
 
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Craig Sullivan
 
Sketching across the design process
Sketching across the design processSketching across the design process
Sketching across the design processRay DeLaPena
 
How to Redefine Success by Writing Your Own Rules : DareConf 2013
How to Redefine Success by Writing Your Own Rules : DareConf 2013How to Redefine Success by Writing Your Own Rules : DareConf 2013
How to Redefine Success by Writing Your Own Rules : DareConf 2013Sophie Dennis
 
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...Sophie Dennis
 
Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Michele Ide-Smith
 
#digpen V - Designing Content: or how web designers can stop worrying and lea...
#digpen V - Designing Content: or how web designers can stop worrying and lea...#digpen V - Designing Content: or how web designers can stop worrying and lea...
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
 
Strategic UX - Rapid experience strategy techniques to help businesses succee...
Strategic UX - Rapid experience strategy techniques to help businesses succee...Strategic UX - Rapid experience strategy techniques to help businesses succee...
Strategic UX - Rapid experience strategy techniques to help businesses succee...Eewei Chen
 
Pioneers, Settlers and Town Planners for Product Development
Pioneers, Settlers and Town Planners for Product DevelopmentPioneers, Settlers and Town Planners for Product Development
Pioneers, Settlers and Town Planners for Product DevelopmentAndy Callow
 
Working in harmony - Port80 2013
Working in harmony - Port80 2013Working in harmony - Port80 2013
Working in harmony - Port80 2013Sophie Dennis
 
Which matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rantWhich matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rantSophie Dennis
 
Los cuatro pasos del pensamiento visual
Los cuatro pasos del pensamiento visualLos cuatro pasos del pensamiento visual
Los cuatro pasos del pensamiento visualOmar Vite
 

Viewers also liked (15)

Balanced craft
Balanced craftBalanced craft
Balanced craft
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI Sketches
 
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015
 
Sketching across the design process
Sketching across the design processSketching across the design process
Sketching across the design process
 
How to Redefine Success by Writing Your Own Rules : DareConf 2013
How to Redefine Success by Writing Your Own Rules : DareConf 2013How to Redefine Success by Writing Your Own Rules : DareConf 2013
How to Redefine Success by Writing Your Own Rules : DareConf 2013
 
Measurable & meaningful
Measurable & meaningfulMeasurable & meaningful
Measurable & meaningful
 
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...
How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS F...
 
Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013
 
#digpen V - Designing Content: or how web designers can stop worrying and lea...
#digpen V - Designing Content: or how web designers can stop worrying and lea...#digpen V - Designing Content: or how web designers can stop worrying and lea...
#digpen V - Designing Content: or how web designers can stop worrying and lea...
 
Strategic UX - Rapid experience strategy techniques to help businesses succee...
Strategic UX - Rapid experience strategy techniques to help businesses succee...Strategic UX - Rapid experience strategy techniques to help businesses succee...
Strategic UX - Rapid experience strategy techniques to help businesses succee...
 
Pioneers, Settlers and Town Planners for Product Development
Pioneers, Settlers and Town Planners for Product DevelopmentPioneers, Settlers and Town Planners for Product Development
Pioneers, Settlers and Town Planners for Product Development
 
Designing the right product
Designing the right productDesigning the right product
Designing the right product
 
Working in harmony - Port80 2013
Working in harmony - Port80 2013Working in harmony - Port80 2013
Working in harmony - Port80 2013
 
Which matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rantWhich matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rant
 
Los cuatro pasos del pensamiento visual
Los cuatro pasos del pensamiento visualLos cuatro pasos del pensamiento visual
Los cuatro pasos del pensamiento visual
 

More from Michele Ide-Smith

Service Design in Government 2015 - Conference Themes
Service Design in Government 2015 - Conference ThemesService Design in Government 2015 - Conference Themes
Service Design in Government 2015 - Conference ThemesMichele Ide-Smith
 
Rapid Product Design in the Wild - ProductTank
Rapid Product Design in the Wild - ProductTankRapid Product Design in the Wild - ProductTank
Rapid Product Design in the Wild - ProductTankMichele Ide-Smith
 
Rapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile IcelandRapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile IcelandMichele Ide-Smith
 
Are you designing the right product?
Are you designing the right product?Are you designing the right product?
Are you designing the right product?Michele Ide-Smith
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the WildMichele Ide-Smith
 
Collaboration Within A Multidisciplinary Team
Collaboration Within A Multidisciplinary Team Collaboration Within A Multidisciplinary Team
Collaboration Within A Multidisciplinary Team Michele Ide-Smith
 
Rapid Product Design In The Wild
Rapid Product Design In The WildRapid Product Design In The Wild
Rapid Product Design In The WildMichele Ide-Smith
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the WildMichele Ide-Smith
 
Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...
Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...
Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...Michele Ide-Smith
 
Winning hearts and minds: how to embed UX from scratch in a large organisation
Winning hearts and minds: how to embed UX from scratch in a large organisationWinning hearts and minds: how to embed UX from scratch in a large organisation
Winning hearts and minds: how to embed UX from scratch in a large organisationMichele Ide-Smith
 
Identifying and improving top tasks
Identifying and improving top tasksIdentifying and improving top tasks
Identifying and improving top tasksMichele Ide-Smith
 
Embedding usability in your organisation
Embedding usability in your organisationEmbedding usability in your organisation
Embedding usability in your organisationMichele Ide-Smith
 
Social media in Fenland, Cambridgeshire
Social media in Fenland, CambridgeshireSocial media in Fenland, Cambridgeshire
Social media in Fenland, CambridgeshireMichele Ide-Smith
 
Lessons learnt from agile in local government
Lessons learnt from agile in local governmentLessons learnt from agile in local government
Lessons learnt from agile in local governmentMichele Ide-Smith
 
Local by social - engaging the hard-to-engage with social media
Local by social - engaging the hard-to-engage with social mediaLocal by social - engaging the hard-to-engage with social media
Local by social - engaging the hard-to-engage with social mediaMichele Ide-Smith
 

More from Michele Ide-Smith (20)

Designing with algorithms
Designing with algorithmsDesigning with algorithms
Designing with algorithms
 
Service Design in Government 2015 - Conference Themes
Service Design in Government 2015 - Conference ThemesService Design in Government 2015 - Conference Themes
Service Design in Government 2015 - Conference Themes
 
Rapid Product Design in the Wild - ProductTank
Rapid Product Design in the Wild - ProductTankRapid Product Design in the Wild - ProductTank
Rapid Product Design in the Wild - ProductTank
 
Rapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile IcelandRapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile Iceland
 
Are you designing the right product?
Are you designing the right product?Are you designing the right product?
Are you designing the right product?
 
We Are All UX Designers!
We Are All UX Designers!We Are All UX Designers!
We Are All UX Designers!
 
Designing the Right Product
Designing the Right ProductDesigning the Right Product
Designing the Right Product
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the Wild
 
Collaboration Within A Multidisciplinary Team
Collaboration Within A Multidisciplinary Team Collaboration Within A Multidisciplinary Team
Collaboration Within A Multidisciplinary Team
 
Rapid Product Design In The Wild
Rapid Product Design In The WildRapid Product Design In The Wild
Rapid Product Design In The Wild
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the Wild
 
Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...
Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...
Winning Hearts and Minds: Tips for Embedding User Experience in Your Organisa...
 
Winning hearts and minds: how to embed UX from scratch in a large organisation
Winning hearts and minds: how to embed UX from scratch in a large organisationWinning hearts and minds: how to embed UX from scratch in a large organisation
Winning hearts and minds: how to embed UX from scratch in a large organisation
 
Identifying and improving top tasks
Identifying and improving top tasksIdentifying and improving top tasks
Identifying and improving top tasks
 
Managing Top Tasks
Managing Top TasksManaging Top Tasks
Managing Top Tasks
 
Embedding usability in your organisation
Embedding usability in your organisationEmbedding usability in your organisation
Embedding usability in your organisation
 
Social media in Fenland, Cambridgeshire
Social media in Fenland, CambridgeshireSocial media in Fenland, Cambridgeshire
Social media in Fenland, Cambridgeshire
 
Lessons learnt from agile in local government
Lessons learnt from agile in local governmentLessons learnt from agile in local government
Lessons learnt from agile in local government
 
Perceptions of social media
Perceptions of social mediaPerceptions of social media
Perceptions of social media
 
Local by social - engaging the hard-to-engage with social media
Local by social - engaging the hard-to-engage with social mediaLocal by social - engaging the hard-to-engage with social media
Local by social - engaging the hard-to-engage with social media
 

Recently uploaded

Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 

Recently uploaded (20)

Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 

How to run a live UX lab at a tradeshow

  • 1. Michele Ide-Smith, User Experience Specialist
  • 2. A bit about Red Gate • Tools for database developers, software developers and database administrators (DBAs) • Use Agile / Lean Startup methods • UX team of 15, with senior management support for UX as a function • “Ingeniously simple tools”
  • 3. A typical tradeshow… Demoing tools, selling to customers…
  • 4. ‚By the time the product is ready to be distributed widely, it will already have established customers.‛ The Lean Startup
  • 5. ‚We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.‛ Nordstrom Innovation Lab: Sunglasses iPad App Case Study
  • 6. ‚Create meaningful connections – marketing that customers choose to engage with.‛ The Next Evolution of Marketing: Marketing with Meaning
  • 7. Our hypothesis • Oracle Developers & DBAs need a better way to get their database schemas into source control >70% interest – develop a tool a.s.a.p.
  • 8. Reaching potential customers • Kscope12, the Oracle Development Tools User Group (ODTUG) annual conference, June 24 – 28 in Texas • Attracts mainly devs and DBAs, but also managers • An opportunity to test our hypothesis, get feedback and create meaningful connections with customers
  • 9. UX feedback area Dev area 9 (mini) sprints, 3 days, 1 prototype
  • 10. 25 feedback sessions* Not usability tests! *
  • 11. Paper prototyping Easy to get feedback and quick to change
  • 12. Empathy Map Helped build personas and a talking point!
  • 13. Affinity Mapping People returned to see the feedback we had gathered!
  • 14. Sketching processes and workflows A great way to identify pain points and create scenarios
  • 15. Gathering data on environments Validation of our survey results
  • 16. Stand-up meetings Be prepared to be interrupted
  • 17. The Dev part of the stand Feedback went directly into the HTML version
  • 19. Testing the prototype On day 3 we tested the HTML version
  • 20. Lessons learned • Great for feedback on early designs, not usability testing • Paper prototyping is compelling and ideal for ‘on the fly’ changes during feedback sessions • If possible have someone doing design and someone facilitating feedback sessions (I had limited design time) • Capture participant profile details and relate them to requirements / feedback gathered
  • 21. Lessons learned • Affinity mapping was ideal for on-going analysis • Keep a note of repeat requirements / issues, to help prioritise features and design changes • Hard to record audio / video of feedback sessions – awkward to ask for consent and very noisy environment • Hard to keep to scheduled sprints and provide feedback to developers
  • 22. Lessons learned • The whole team needs to be on board and wear multiple hats (be prepared to do product demos, interviews etc.) • A Live Lab is a great way of engaging with customers at a tradeshow • The UX team is a powerful marketing asset • Don’t expect time for coffee breaks!
  • 24. References • Lean Startup: http://theleanstartup.com • Nordstrum Innovation Lab: www.youtube.com/watch?v=szr0ezLyQHY • The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/ • Pawson & Greenburg (2009), Extremely Rapid Usability Testing: www.upassoc.org/upa_publications/jus/2009may/pawson1.html • Our product page: www.red-gate.com/source-control-for-oracle • Our blog: www.allthingsoracle.com/red-gate-live-lab-source-control-for-oracle