A talk I gave at ProductTank in London in November 2014 for a Lean UX evening. The talk is a case study about designing a product concept using Lean UX methods such as rapid prototyping, in 3 days at a software conference. There is a short video that accompanies the talk here: https://www.youtube.com/watch?v=BA_HZW66jcQ
1. Rapid product design in the wild!
Product Tank, November 2014!
Michele Ide-Smith | @micheleidesmith
2. Red Gate makes tooling for .NET, SQL and
Oracle databases @micheleidesmith
3. âTo
make
excellent
products
that
truly
understand
our
usersâ
contexts,
we
must
look
further,
and
inves:gate
context
first-Ââhandâ Cennydd Bowles! @micheleidesmith
7. âBy the time the product is ! âMarketing that itself !
ready, it will already have! improves peoples lives.â!
established customers.â! ! Bob Gilbreath!
Eric Ries @micheleidesmith
8. âWe wanted to make sure we were getting customer
feedback as we worked so that we were never working on
anything that wasnât valued by the customer.â!
Nordstrom Innovation Lab @micheleidesmith
9. âif youâve struggled to figure out how UX design can
work in an Agile environment, Lean UX can help.â
Jeff Gothelf, author of Lean UX
@micheleidesmith
10. !
⢠Continuous discovery!
⢠Shared understanding!
⢠GOOB (Get Out Of the Building)!
⢠Externalising your work
@micheleidesmith
Lean UX principles we followed
11. Hypothesis: Oracle Developers & DBAs need a
better way to source control their database schemas !
>70% interest â develop a tool a.s.a.p.!
@micheleidesmith
16. Paper prototyping
Lo-fi prototypes Easy to are get quick feedback and and easy quick to to change
change
before you commit to code! @micheleidesmith
17. Feedback went directly into the HTML/CSS
prototype, using Twitter Bootstrap @micheleidesmith
18. Helped build personas People returned to see the feeanddb aa taclkki ng point!
throughout the conference @micheleidesmith
19. The Empathy Map helped us understand
customer needs @micheleidesmith
20. We fixed pain points and learned about
customer needs continuously @micheleidesmith
21. Sketching out processes and environments
identified real-world scenarios and pain points
@micheleidesmith
28. âSource Control for Oracle is a huge time saver⌠It
doesn't remove the need to version control, but it takes
the tedious steps out of the picture. I am blown away! â!
Lewis Cunningham, Oracle ACE Director
@micheleidesmith
29. Testing the prototype
âThe live lab was a wonderful idea. I enjoyed
participating in it and can't wait to see the finished
product. Let me know if you need a beta tester.â!
Christoph Ruepprich, Oracle Developer @micheleidesmith
34. But I noticed a few things werenât
going so wellâŚ
@micheleidesmith
35. www. s l i d e s h a r e . n e t / b i l l w s c o t t /
antipatterns-that-stifle-lean-ux-teams
35
Hat tip to @billwscott
Beware Lean UX anti-patterns!
@micheleidesmith
36. Too many cooks. Keep the team small to
ensure collaboration and team focus. @micheleidesmith
36
38. Going dark. Sometimes you need to work alone.
But not at the expense of team collaboration. @micheleidesmith
38
39. !
⢠Continuous discovery!
⢠Shared understanding!
⢠GOOB (Get Out Of the Building)!
⢠Externalising your work
@micheleidesmith
Lean UX principles we followed