Service Design in Government is a practical conference for anyone designing public services. This presentation includes some of the themes that emerged from this year's conference, which took place on 19 and 20 March, 2015 in London.

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Service Design
in Government
19 - 20 March 2015

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They came from far and wide!

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Some themes from
#SDinGov 2015

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Complexity is inherent
in Government

6. © Jess McMullin

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Or is it just the
organisational culture?

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– Louise Downe
“Service design in government
is not actually that complicated,
it’s just really, really hard.”

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Build capacity - get
others to think like
designers

10. Slide © Jess McMullin 2015

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– Alex MacLennan & Jess McMullin
“Every public servant can be a
service designer (even if
unconsciously).”

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Involve designers, service
operators and users in
the design process

14. govservicedesign.netPhoto by Ricky Morris @beesinabox

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Understand users’
needs together

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See the whole journey
and the details

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Ask challenging
questions

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Design the ‘real world’
parts of the service (as
well as the digital parts)

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Prototype and iterate

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Take a step back to tackle
policy / strategy issues

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– Andrea Siodmok
“Light a fuse, give permission,
then policymakers become
change makers themselves.”

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And find yourself a
‘Gov Whisperer’

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But don’t forget…

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Everyone is a service design star!
Photo by Jess McMullin @jessmcmullin

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See you in 2016!
@MicheleIdeSmith, Programme Chair
@MarkDalgarno, Conference Organiser