A presentation I gave at the UK UXPA (@ukuxpa) #LeanUX event in October 2014 in London. This talk was a variation of my Rapid Product Design talk. I've added a few reflections on my experiences of trying to implement Lean UX principles in a new organisation. I took inspiration from Bill Scott's Lean UX Anti-Patterns to explain some of the problems we encountered. The other speakers were: Adrian Howard (@adrianh) from Quietstars who spoke about Lean Persona: http://www.slideshare.net/adrianh/lean-persona Andrew Godfrey (@tweet_godfrey) from Foolproof who spoke about adapting a Lean UX process and using Lean UX principles in an agency environment, with clients.

1. Are you designing the right product?!
Michele Ide-Smith | @micheleidesmith!
UXPA, London, 16 October 2014

2. About me
• UX Designer and Manager!
• Co-organiser #SDinGov, #UXCam,
#UXScotland, #camusability!
• *Love* working in Agile and Lean teams!
• Agile since 2008
@micheleidesmith

3. Red Gate makes tooling for .NET, SQL and
Oracle @micheleidesmith

4. agilemanifesto.org @micheleidesmith

5. Observing our customers working in context
was tricky @micheleidesmith

6. “By the time the product is ! “Marketing that itself !
ready, it will already have! improves peoples lives.”!
established customers.”! ! Bob Gilbreath!
Eric Ries @micheleidesmith

7. “We wanted to make sure we were getting customer
feedback as we worked so that we were never working on
anything that wasn’t valued by the customer.”!
Nordstrom Innovation Lab @micheleidesmith

8. Principles we followed:!
!
• Continuous discovery!
• Shared understanding!
• GOOB (Get Out Of the Building)!
• Externalising your work
“if you’ve struggled to figure out how UX design can
work in an Agile environment, Lean UX can help.”
Jeff Gothelf, author of Lean UX
@micheleidesmith

9. What makes you visit an exhibition stand
at a conference? @@micheleidesmith
micheleidesmith

10. Hypothesis: Oracle Developers & DBAs need a
better way to source control their database schemas !
>70% interest – develop a tool a.s.a.p.!
@micheleidesmith

11. 9 (mini) sprints, 3 days, 1 prototype
@micheleidesmith

12. Making our processes transparent
@micheleidesmith

13. 25 feedback sessions with users
@micheleidesmith

14. Paper prototyping
Rapid prototyping with paper
Easy to get feedback and quick to change
@micheleidesmith

15. Feedback went directly into the HTML/CSS
prototype, using Twitter Bootstrap @micheleidesmith

16. Helped build personas People returned to see the feeanddb aa taclkki ng point!
throughout the conference @micheleidesmith

17. The Empathy Map helped us understand
customer needs @micheleidesmith

18. We fixed pain points and learned about
customer needs continuously @micheleidesmith

19. Sketching out processes and environments
identified real-world scenarios and pain points
@micheleidesmith

20. It’s was all about communication…
@micheleidesmith

21. …and collaboration
@micheleidesmith

22. Surveys to test hypotheses
@micheleidesmith

23. Releasing functionality early and
getting feedback @micheleidesmith

24. @micheleidesmith

25. Testing the prototype
“Source Control for Oracle is a huge time saver… It
doesn't remove the need to version control, but it takes
the tedious steps out of the picture. I am blown away! “!
Lewis Cunningham, Oracle ACE Director @micheleidesmith

26. We worked collaboratively, as a
‘balanced’ team. @micheleidesmith
26

27. 27
We made great things happen!
@micheleidesmith

28. October 2013 - I joined the University of Cambridge
and Lean UX principles were introduced. @micheleidesmith

29. The team collaborated on user research and
design @micheleidesmith

30. But I noticed a few things weren’t
going so well…
@micheleidesmith

31. www. s l i d e s h a r e . n e t / b i l l w s c o t t /
antipatterns-that-stifle-lean-ux-teams
31
Hat tip to @billwscott
Beware Lean UX anti-patterns!
@micheleidesmith

32. Too many cooks. Keep the team small to
ensure collaboration and team focus. @micheleidesmith
32

33. Tribalism. Boundaries between separate
functions start to creep back into the team. @micheleidesmith
33

34. Going dark. Sometimes you need to work alone.
But not at the expense of team collaboration. @micheleidesmith
34

35. Michele Ide-Smith!
Design Team Manager!
University of Cambridge!
!
@micheleidesmith
Questions?
Thank you!
@micheleidesmith

36. Flickr User Image Credits !
!
Sarah & Mike: http://www.flickr.com/photos/sarahandmikeprobably/4266668689/ !
Kevin.Cochran: http://www.flickr.com/photos/kevincochran/4276052636!
Wonderlane: http://www.flickr.com/photos/wonderlane/2907868429!
Prayitno: http://www.flickr.com/photos/34128007@N04/5279860498!
Paigggeyy: http://www.flickr.com/photos/paigggeyy/5533236567!
Lolly man: https://www.flickr.com/photos/lollyman/4424552903!
Lolly man: https://www.flickr.com/photos/lollyman/4424553767!
Notix: https://www.flickr.com/photos/notix/383037676!
Kaptain Kobold: http://www.flickr.com/photos/kaptainkobold/5181464194!
Nur Hussein https://www.flickr.com/photos/nhussein/3863456505!
Dave Ware: https://www.flickr.com/photos/brickwares/3899001922!
mac_filko: https://www.flickr.com/photos/mac_filko/5471039165!
Chris: https://www.flickr.com/photos/oblongpictures/5250948891!
@micheleidesmith