Pragmatic Research – Lean UX beyond validation (UXCamp London 2013)
•
2 likes•742 views
Talk I gave at UXCamp London in 2013 about incorporating discovery activities and research in a Lean UX process.
Recommended
More Related Content
Similar to Pragmatic Research – Lean UX beyond validation (UXCamp London 2013)
Similar to Pragmatic Research – Lean UX beyond validation (UXCamp London 2013) (20)
Recently uploaded
Recently uploaded (20)
Pragmatic Research – Lean UX beyond validation (UXCamp London 2013)
- 1. PRAGMATIC RESEARCH Lean UX beyond validation Michel Jansen @dawuss
- 3. Ain’t nobody got time for that!
- 5. The only constant is change – Heraclitus
- 6. 1. Build MVP 2. Validate 3. Iterate
- 9. building the right thing & building the thing right
- 12. who what why how
- 14. who are my users?
- 15. who are my competitor’s users?
- 18. what do they hate about it?
- 21. what are their behaviours, their motivations and attitudes?
- 25. Loves food
- 26. Loves food Refuses to give up food she enjoys Expects healthy food to be affordable, tasty and easy to prepare
- 27. use the product, Luke
- 28. data
- 29. search data
- 33. Grounded Theory
- 34. develop an understanding of experience from the ground up, step by step, through successive levels of analysis, that is based on observations.
- 35. PRAGMATIC RESEARCH Lean UX beyond validation Michel Jansen @dawuss