A huge subject condensed into a mere 25 minutes...OK, it's not really possible but some basic thoughts to help marketers frame their thinking around social media and online PR.
5. Let’s get the PR-econceptions out of the
way…
| Jun 2012 | Copyright: Michelle Goodall, Online PR/social media consultant| 5
Source: Flickr and BBC
6. PR has always been a strategic discipline…
| Jun 2012 | Copyright: Michelle Goodall, Online PR/social media consultant| 6
Source:Flickr
….not just media relations!
Analysis
Trends
Counsel
Action
Mutual Understanding
7. Like other disciplines, practitioners and
quality varies…
| Jun 2012 | Copyright: Michelle Goodall, Online PR/social media consultant| 7
14. Social media is complex and rapidly
evolving…
| Jun 2012 | Copyright: Michelle Goodall, Online PR/social media consultant| 14
Source: LUMA
15. Constant evaluation - where does this sit
within the organisation and marketing mix?
| Jun 2012 | Copyright: Michelle Goodall, Online PR/social media consultant| 15
16. Required skillsets
| Jun 2012 | Copyright: Michelle Goodall, Online PR/social media consultant| 16
Source:Flickr
…not just blindly creating content, having a Twitter/Facebook/Vine/Instagram/
Pinterest presence…
Analysis
Predicting Consequences
Counsel
Action
Mutual Understanding
An art and science…