How to establish a great online presence quickly and using only low-cost or no-cost tools. Developed by Michelle Villalobos, contributing author to "Building The Ultimate Network" featuring Dr. Ivan Misner.
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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker
1. YOU: The Online Brand
create an online presence that represents
you well & reinforces your personal brand
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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1
2. Consider the
difference
between this:
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3. and this:
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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4. In the first, the guy is pushy & “salesy,” in
the second, people are fighting each other
to get to you. Which would you rather
be? It’s a lot more effective if people are
looking for you and WANT to work with
you, and that’s the benefit of creating a
strong brand online, and letting
opportunity come to you.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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5. what’s the difference?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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5
7. and this?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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8. Both of these women experienced a
scandal, but only Martha Stewart came
through it relatively unscathed and still
successful. Why? Because she had a strong,
established brand going in, whereas Monica
Lewinsky was an unknown entity before her
scandal. Lesson: developing a strong brand
will help you weather any business challenge
more effectively.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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8
13. so how do you do it?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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16. start with a
strong brand
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17. i. your name
4
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18. pick your name
• Can you own your actual name?
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
3
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19. name difficulties
3
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20. name difficulties?
3
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21. ii. define your brand
(yes, now)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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22. to do (right now)
• 3 - 5 words you want associated with your name
• what do you want to be top of mind for?
• keep in mind location, target audience
• what are people looking for you looking for?
• get into their heads
• ask your clients/friends/outside perspective
• try Google keyword tool (type in your URL)
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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24. who am I?
why am I here?
what do I believe in?
what value do I offer?
for whom?
how am I unique?
= YOU: the brand
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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25. Tracee Rothschild
Life Coach & NLP Practitioner
The Whole Person Center
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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26. Tracee Rothschild
The Couchless Therapist
Fast solutions to life’s problems...
without all the couch talk.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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27. Tracee Rothschild
“The Couchless Therapist”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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28. iii. now just put it
everywhere
4
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32. start with the easy stuff
1
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33. get interviewed
1
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34. upload a media kit/bio
• photo
• background - short paragraphs
• images/samples - lots!
• artist’s statement (?)
• be real
• align with your brand
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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38. put your name on everything
you put onto the internet.
2
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39. be creative &
stand out!
1
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40. find ways to deliver value
1
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41. find ways to deliver value
screensavers
free music downloads engage with you
how-tos value entertainment
time-lapse video events
slideshows
1
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42. write down ONE thing
you could do
– tomorrow
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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51. i. worth spreading
• appeals to your target audience
• entertains
• informs
• educates
• inspires
• short (usually)
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52. ii. spreadable
• record it
• post where anyone can see it
• use existing networks (brown bags?)
• easy to forward/share
• place it where people already are
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62. links to your site are essential
• ask friends
• ask fans
• find partners - preferably with big traffic!
• get creative (i.e., testimonials)
• reciprocate
• only choose if aligns with your brand
• get listed (i.e., directories)
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77. website basics
• useful trumps cool • check links:
• “The Power of One” www.linkalarm.com
• design = identity. • titles matter
• type • 3-clicks
• simple, clean • objective?
• consistent theme • show your face
• no auto-play music • have a personality
• update often • video is awesome
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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81. how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
2
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83. relationship models:
2
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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84. ideal online model
- to- one
one clients audience
become becomes
com fans leads
mun
feed icate
bac
k
extend 2
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85. influence the
INFLUENCERS
1
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87. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
87
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87
88. what could you send
out on a regular basis
that wouldn’t be spam?
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88
89. social is the new business
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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91. Be a person
1
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92. be a person
1
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93. Tracey Hagen Photography
Before
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94. “I specialize in photographing people; capturing your
personality with an artistic vision. I can make you look
good and create a piece of fine art to hang on your wall.
Art Photography for the people who matter most!”
Tracey Hagen
(photographed by Little’s Classic American Portraits)
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96. Marla Acosta
Makeup Artist For Film & Photography
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97. Jessica Suito
Niso, Corp. Accounting &
Controller Services for Small Business
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98. Cristina Maria Lloyd
Outta Space, Professional Organizing for Home Offices & Closets
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101. facebook tips
• be a person
• use a great image – more personal
• create lists to separate
• be conversational, not promotional
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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106. twitter
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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111. listen
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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112. follow people in your
industry, people you admire,
people you like
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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113. deliver value: educate,
inform, entertain, or
ask, relate.
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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114. 1 to 10 “promo-to-
value ratio”
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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115. no one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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116. for more in-depth ideas/info, download
Twittorial & Top 10 Tips for New Tweeps
from Slideshare:
http://www.slideshare.net/
michellevillalobos
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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121. to do
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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122. so how do you do it?
• start with a strong brand & reveal yourself
• be findable & ensure what’s there is aligned
• capture fans - the ones who love you best
• create a process to grow your online audience
• gather them in one place (at least) - i.e., email
• deliver value to their lives regularly in some way
• think exposure vs. leads
• provide an easy way for them to forward you
• no spam!
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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123. where to start
1. establish your name & key words
2. fill out key profiles using the above (checklist)
3. set google alerts (it feels good)
4. profile picture
5. establish a home base - even if it’s a blog
6. capture people with an offer (value piece)
7. email marketing (i.e., Constant Contact)
8. pick one way to deliver value (regularly)
9. be patient 2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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