12. One view of Twitter:
“It’s kinda like scrolling through
the Table of Contents to a great
magazine, one that’s being published
every minute.”
- Luke Sullivan,
aka @HeyWhipple
13. One view of Twitter:
“Twitter is my personal submarine
and periscope to the ocean of the
World Wide Web...defined by my
relationships to people and ideas.”
- J.P. Rangaswami
14. One view of Twitter:
“How the narcissistic keep
in touch with the feckless.”
- The Ad Contrarian
15. What is Twitter?
• “Microblogging” service; messages limited
to 140 characters.
• Ability to share links, photos, files, audio
and video to those who follow you.
• Determine the community you choose to
“follow.”
• Lets you follow people, news or events in
real time.
• “What do you want to share right now?”
16. Twitter stats:
• 300,000 new users join daily.
• 8% of American adults use Twitter, 2%
use it daily (6 million).
• 32% of users have 0 - 5 followers,
more than 50% have <100.
• Only 29% of “tweets” generate any
kind of action (RT, reply).
(Source: Nielson, December 2010)
29. Getting started:
• Set up your account (fill out
profile, select “handle,” set password,
choose a background, upload a profile
picture.
• Listen (follow people, companies,
publications or industry leaders you
like).
• Contribute (original content or
RT).
• Attract followers (online/offline
media, reciprocation, quality content).
38. Recommended Best Practices.
• Give attribution.
• Thank people who mention you.
• <120 characters makes it easy to RT.
• Quality, not quantity.
• Solve, don’t sell.
• No “spamming.”
• Converse/Participate.
