Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
5. Website Requirements
● Mobile responsive
● Content management system
● Frequently updated content (blog)
● Built with your ideal customer in mind
● Keyword focused pages
● Strong Calls-to-Action
7. PRE-INTERNET.
● Marketing: TV, Radio, Print,
Cold Calling, Door-to-Door
Sales, Consumer Reports
● Buyer: Relatively uninformed
Marketing has changed
TODAY.
● New Marketing: Google, Yelp,
Kudzu, Facebook
● Buyer: Well-informed
● Tactic: Create content for your
buyer to find...inbound marketing
8. Inbound Marketing
Attract, convert, close, and engage visitors, leads and
customers through a variety of channels such as
social media, online reviews, blogging, SEO,
landing pages, forms, and email.
21. Close: Prospect list
Keep track of the leads you're converting in a customer
relationship management tool (CRM) so you can make
sense out of every interaction you’ve had with your
contacts – be it through email, a landing page, or social
media.