This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them

1. What are these insights all
about

2. Insight occurs when people recognize
relationships or make associations
between objects and actions that can help them
solve new problems.
Britannica

3. So it is about recognising
relationships

4. Relationships between ??

5. Everything you can get your
hands on
QUANTITATIVE
RESEARCH
OBSERVATIONS DATA
TRENDS
QUALITATIVE
NEWS RESEARCH
ARTICLES REPORTS

6. One way to do it is through S.A.M.
Social Actions
Who they do the What action /s they
action with do
Motivations
What they think or
feel
=
Insight

7. Start with all the clients data

8. Then all the agency data

9. books
experiences internet travelling
Then mix it from everywhere else
faces
TV Music
places Film

10. But it is important to become more
insightful

11. Steps to being more Insightful
1. Ask more thoughtful questions
2. Look beyond the obvious
3. Don’t be afraid to reframe the
problem

12. You can also train yourself to
be more insightful

13. Never stop practising

14. Keep feeding your brain with
information every moment you can

15. books
experiences internet travelling
Get it from anywhere
faces
TV Music
places Film

16. Keep reframing things you see
everyday

17. Keep connecting different things
you see at anytime

18. Because practise makes
perfect