This is a provocative presentation I gave in London at the Innovation Social event to stir the crowd up a bit. It is the research I have been doing for my masters in Innovation Management as well as identified in consulting roles.
6. Why Marketing can not do
innovation ?
Context
-Marketing works in a market that exists
-Capabilities become disabilities
-Focus on today’s customer needs
Image: Ted Levitt
7. ‘A startup is an organisation formed to
search for a repeatable and scalable
business model’
Image: Steve Blank
14. Questions to prove me
wrong
Summary
-What market are your clients in ?
-What do you need to unlearn, learn or
relearn
-What are your clients future customer
needs ? (even beyond their product / service)
15. Need to find new opportunities ?
michael@michaeljohnston.co
@mickstravellin