This document discusses the data privacy paradox and issues surrounding data collection and use. It notes that while most people are concerned about privacy, vast amounts of personal data are being collected and stored, with forecasts of 120 exabytes of data collected daily by 2020. However, only 13% of the public trusts data providers to securely handle sensitive personal information. The document outlines new EU regulations around data protection, privacy, and individual rights over personal data. It argues that data ethics are good for business and companies should offer a fair exchange to users, not just collect rear-view data about them.

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mick yates / LeaderValues
Visiting Professor, University of Leeds
the data privacy paradox

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5exabytes of Human Speech

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internet of things
21 billion connected devices in 2020

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120 exabytes a day
2020 forecast

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personalisation

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only 13 per cent of the public
trusts providers to secure
sensitive data

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• privacy is not usually practically breached at
the point of collection, or when it is
anonymised and aggregated
• privacy is breached when the data is used
on an individual basis in ways that the
individual does not want it to be used
• immutability
• whose benefit
• individual impact

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• easier access to own data (what data is held & by who)
• clarity on how personal data is processed and used
• right to data portability, making it easy to transfer data
• every organization to appoint a Data Protection Officer
EU GDPR (2018)

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includes IP
addresses

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EU ‘Digital Single Market’ ePrivacy
rules go beyond traditional telecoms
privacy will be guaranteed for content
of communication as well as metadata
need to be anonymised or deleted if
users did not give their consent

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only YOU
can
access
ALL
of your
data

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regulation

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technology

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ask the RIGHT
business question

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offer a
FAIR
exchange

22. don’t
use a
REAR
VIEW
mirror

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data ethics are
GOOD for business

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be COOL not creepy

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mick yates / LeaderValues
Visiting Professor, University of Leeds
the data privacy paradox