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Content marketing tx2017-june
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Mieko Yoshida
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コンテンツマーケティングの考察
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Content marketing tx2017-june
1.
コンテンツマーケティング考察 ソーシャル時代のマーケティング 2017 June
2.
ソーシャル時代のマーケティングミックス マス メディア 宣伝 広報 店舗 販促 ソーシャル メディア
3.
場所とつながる 個々とつながる広くつながる リアルとデジタルをつなげる
4.
Network ネットワーク とソーシャル コミュニケーション Reality リアリティ と共感 Simplicity シンプリシティ とわかりやすさ Originality オリジナリティ と独自の価値 N R S O コンテンツマーケティングのキモ
5.
効果測定の指標 クチコミ 広告効果顧客生涯価値認知度 業績向上来店計測
6.
マーケティング・テクノロジーのこれから リアルタイム性 デバイスとメディアを横断 インサイトの集積 ユーザーの行動の理解 コンテクストに沿った動的な情報提供 個々に応じた体験と価値の提供
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