I usee this set up to have a business model challenge with my class of first year IDE students.

1. Business Model Challenge

2. today
12.15 -12.25 introduction & making groups
12.25-13.10 filling in the Business Model Canvas
13.10-13.20 hang up canvases and study them
break
13.30-14.15 finding new opportunities based on
the canvas
14.15-14.30 hang up A3 pitch sheet and help
select winner

3. the subject: Sony TV

4. but our skill level……
From a guest blog by Sebastián Salinas Claro on
www.businessmodelalchemist.com:
“We worked with 4th year Commerce students
from Egerton University and unemployed young
men and women who never finished high school.
Both grasped the Canvas equally fast and applied it
to imagine impressive new businesses. In fact, on a
number of occasions the non-university students
actually impressed us more.”

5. fill in the canvas
• answer each question to the best of your
ability
• use the internet for research
• share any good info in a comment on our
facebook thread
• think/discuss what the key aspects are

6. find new opportunities
• analyze
• be creative, be bold
Ask lots of questions:
• are there other ways to use our key resources?
• can we open up other revenue streams?
• how can we enlarge the value in our value
proposition?
• ………

7. some examples for inspiration
http://bmimatters.com/
http://fieltnotes.blogspot.com.au/