Portofoliu Horeca

93, Aurel Vlaicu Str.,
District 2, 020093 București

|3|
I. Who we are? 4-7
II. Services. Some of Mediascope’s projects 8-86
1. Thematic outlets 8
2. Brand strategy and creation 28
3. Conceptual outlets / Tailored branding 37
4. Tailored POSMs 44
5. Consumer activations 51
6. PR & Events 56
7. Online Platforms 62
Contents
Agency Credentials | HORECA | Contents

|4|
In advertising, as it is in life, nothing is
coincidental. Everything has a scope and
a Mediascope.
Our clients’ results have been
permanently the unique barometer for
Mediascope’s market value. Among our
clients and partners we are mentioning:
Ursus Breweries, P&G Balkans, Audi,
Dobrogea Group, Jolidon, L’Oréal, SPIT,
Codecs, Geplast, Capital Partners.
More than 9 years ago, Mediascope
started to develop projects for the
following advertising categories: ATL /
BTL, digital, PR & events.
The established work process, that guides
our Mediascope teams, guarantees the
respect of the stages: (1) research and
strategy planning; (2) brand development
and brand expression; (3) development,
production but also efficient
implementation of the communication
materials and promotions through all
planned distribution channels;
(4) evaluation and projects’ adaptation to
market reality and business needs.
Some of the projects that Mediascope
exclusively developed and became leaders
in the Romanian pub environment:
Beraria Ciucas, and the new concept for
Curtea Berarilor Timisoreana.
Who we are
Agency Credentials | HORECA | Who we are

|5|
It all started from an idea, then visual
and architectural plans developed,
interior and exterior designs were
produced and implemented, leading to
event organization and the official
opening evenings. Pubs results and
consumers satisfaction were monitored
and improved with our help.
We have planned, produced and
implemented campaigns for brands such
as: Timisoreana, Ciucas, Ursus, Ursus
Cooler, Peroni, Redd’s, Grolsch,
Timisoreana Bruna, Azuga, Pilsner
Urquell, Audi, L’Oréal, Dobrogea Group
and many more.
Majority of the projects are from
commercial categories. Nevertheless, we
have decided to involve in the social
activities as well. “Ocroteste delfinii”
and “Muzeul Bisericii Sfantul Silvestru”
are part of our social work.
It is well known that there is an invisible
and, yet, strong connection between the
brand and its consumers. Mediascope
creates and maintains this connection.
We are ready for your challenges!
Agency Credentials | HORECA | Who we are

|6|
Services that our teams provide:
• Tailored POSMs – concept development and internal production capabilities:
metal, plastic, wood, glass etc;
• Consumer activations;
• PR & Events;
• Conceptual Outlets / Tailored branding / Special projects;
• Thematic outlets/Production, Implementation;
• Brand strategy and creation;
Agency Credentials | HORECA | Services

|7|
Some of the clients, partners:
Agency Credentials | HORECA | Clients

|8|
1. Thematic outlets
Thematic outlets/ Production, Implementation
Agency Credentials | HORECA | Thematic outlets
Audit and Research Strategy Architectural
3D prototyping
Production and
Implementation
Standardization Launch events & PR

|9|
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7]
Old setup of CBT ”La Fabrica” Timisoara (1) Main area; (2) Pub Entrances; (3) Bar area.
Past arrangement of CBT Ploiesti (4) Entrance; (5) Events stage; (6) Main area.
1 2 3
654
BEFORE

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New pub look, “tradition in the beer making” concept. CBT Ploiesti: (7) Interior 3D development; (8) Architectural plan of the terrace; (9) Wooden
cladding plan. CBT “La Fabrica” Timisoara: (10) Wooden cladding and decoration carriages plan; (11) Interior 3D development.
7 8
9 10 11

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Work in progress (12) Radiator mask for CBT Ploiesti; (13) Implementation of the wooden cladding structure; (14) Beer tanks; (15) Assembling the beer
carriage; (16) CBT “La Fabrica” during elements implementation; (17) Beer tanks – last production stage; (18) Self service area, work in progress.
12 13 14 15
16 17 18
WORK IN PROGRESS

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New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communication; (22) Historical hot spot of the
Timisoreana brand evolution.
19
20
21 22
AFTER

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New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to decorate the beer tanks; (26) Barrel
shaped reserved sign and staff outfit; (27) Overall view of the pub’s bar area. The design materials were carefully chosen in order to have a lasting life, upon
regular usage.
23 24
25 26 27
AFTER

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New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found by Mediascope; (30) Custom made
canvas layout; (31) Window graphics to celebrate the concept; (32) Bar detail with a “Beer meter “– selling device in CBT pub.
28
29 30
31 32
AFTER

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Press reviews for the “Curtea Berarilor Timisoreana” concept pubs:
(33) Blog de bere; (34) Ziua de Vest; (35) Timis Online; (36) Iasi 123; (37) Elena Pelmus blog; (38) Opinia Timisoarei.
33
36
34
37
35
38

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“Beraria Ciucas” – thematic pub [1/7]
Old setup of Beraria Ciucas location (1) Interior; (2) Front room of the pub; (3) Terrace;
New Beraria Ciucas. “Best friend of nature” concept (4) Interior 3D development; (5) Detailed architectural plan.
BEFORE
1
4 5
2 3

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Work in progress (6) Outdoor signage, wood board; (7) Self service area; (8) Lobby decorations; (9) Wooden bar design – great visual impact using raw
pieces of wood; (10) Terrace wooden foot path; (11) Implementation of the wooden cladding structure.
WORK IN PROGRESS
6 7 8
9 10 11

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New pub look (12) Natural wood light unit and decorative hangers; (13) Beer storage illuminated decoration; (14) Living plants panel, designed and pro-
duced to complete the concept, on brick background; (15) Interior; (16) Brand symbol intarsia on the table; (17) Natural wood slices wall.
AFTER
12
13 14
15
16 17

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New pub look (18) Interior; (19) Bar area; (20) Bar draught column on the self-service, custom made beer counters.
AFTER
18
19
20

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New pub look (21) “Beer wheel”, selling device; (22) Reserved signage; (23) Light fixture made from beer bottle ; (24) Bar detail; (25) Outdoor signage: wood
decorated with metal and rope; (26) Menu.
AFTER
21 22 23
2024 25 26

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New pub look (27, 28) Terrace view; (29) Panoramic view of the implemented concept: tables, chairs, POSMs on the tables, lightning system, custom made
paintings.
AFTER
27
28 29

|22|
Press reviews of the pub: (30) Crossfire; (31) Blog de bere; (32) Nova TV; (33) Noru blog.
30
31
32 33

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Timisoreana - modular terraces [1/2]
Mediascope’s concept, production, implementation (1) 3D design; (2) Front view of the implemented terrace; (3) Decoration barrels on the bar;
(4) Architectural detailed plan of the terrace; (5) Brand footprint; (6) Custom made barrel tables; (7) Timisoreana terrace in Galati.
1 2 3
4 5 6 7

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Timisoreana - modular terraces [2/2]
Mediascope’s concept, production, implementation (8) Side view; (9) Outdoor signage; (10) Front view of the terrace with custom made flower pots;
(11) Custom made bar with barrels; (12) Canvas panels for brand visibility and sun protection. Engraved plates with the brand name on the perimeter fences.
8 9
10 11 12

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URSUS - Beach bars, Mamaia
(1) Production and implementation of beach bar tents – Mamaia; (2) Branding detail; (3) Beach bar tents, work in progress; (4) 3D architectural plans; (5)
Front view: canvas tent, wood floor and interior beach-bar.
1 2
3 4 5

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Pilsner Urquell - Leonidas outlet terrace, Sibiu
(1) 3D plan before starting production; (2) Interior view after production and implementation; (3) Terrace menu, in-line design with Pilsner Urquell brand;
(4) Table setup; (5) Front view of the implemented terrace; (6) Exterior menu display with stylish layout.
1 2 3
4 5 6

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Peroni – Perla Timis outlet terrace, Sibiu
(1) Polycarbonate ceiling of the terrace; (2) Front view of the implemented terrace – clean, stylish, refined look; (3) 3D design before starting production;
(4) Flowers and plants that complete the Italian look of the terrace.
1 2
3 4

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2. Brand strategy and creation
Agency Credentials | HORECA | Brand strategy and creation

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1st
everCiucaspubisfullyreflectingCiucaspositioningasthe“nature’sfavoritebeer”.WehavecreatedandimplementedinBrasovtheBerariaCiucasconcept,where
consumers have the chance of finding a great atmosphere, nature related elements, next to the best Ciucas beer, excellent food but, also, elements from the Ciucas
history.
Brand strategy and creation
Beraria Ciucas - URSUS Breweries, SabMiller plc

|30|
In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desired thematic pub for many HoReCa op-
erators. Brand’s equity was brought into ON Premise through is high class Franchise Manual. This is the core of a successful “Curtea Berarilor Timisoreana”,
presenting visual & architectural plans, menu, staff outfit and behavior, brand presence, etc.
“Curtea Berarilor Timisoreana” - Franchise manual (URSUS Breweries, SabMiller plc)

|31|
The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franchise manual, which covers all archi-
tectural, technical and design aspects, from the unique floor design to the plan of events, for a high-coverage national network of this popular beer locations.
“Beraria Ciucas” - Franchise manual (URSUS Breweries, SabMiller plc)

|32|
The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.
NIKOS Greek Taverna [1/2]

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The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.
NIKOS Greek Taverna [2/2]

|34|
Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both
Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.
Entre Aromas - Spanish Restaurant [1/2]

|35|
Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both
Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.
Entre Aromas - Spanish Restaurant [2/2]

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An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation
are dedicated to create the right atmosphere and introduce the customer into the the times of "good food".
Q's Inn Take Away

|37|
3. Conceptual outlets
Tailored branding
Agency Credentials | HORECA | Conceptual outlets / Tailored branding
Audit and Research Strategy Architectural
3D prototyping
Production and
Implementation
Standardization Launch events & PR

|38|
Past (1) Past DJ board; (4) Past outdoor sign;
New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Outdoor totems - 3D design proposals; (6) Outdoor totems, work in progress.
Conceptual outlets/Thematic outlets/ Production, Implementation
Porky’s pub, URSUS - Timisoara [1/2]
1
4
2
5
3
6
WORK IN PROGRESS3D SIMULATIONBEFORE

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(7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem.
Porky’s pub, URSUS - Timisoara [2/2]
7
8 9
10 11
AFTER

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(1) Club entrance; (2-4) Lobby materials; (5) Illuminated floor panel.
Club Panic, Grolsch - Bucharest
1
2 3
4 5

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(1) Terrace canopy; (2) Furniture set production; (3) Table mat; (4) Terrace view after implementation.
Faju pub, PERONI - Bucharest
1 2
3 4

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(1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club.
Fratelli Beach and Club, PERONI - Mamaia
1
2 3 4 5

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(1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (4) Interior view of the main entrance
lane; (5) DJ board and LED screen area refreshment; (6) Branded VIP car access in the club.
Fratelli Social Club, PERONI - Bucharest
1
2
3 4 5 6

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4. Tailored POSMs
Concept development and internal production capabilities:
metal, plastic, wood, glass etc
Agency Credentials | HORECA | Tailored POSMs

|45|
(1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5-8) Custom-made, brand-oriented
serving guides for tapster and staff.
Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc
URSUS Breweries Draught Program [1/2]
1
5
2
6
3
7
4
8

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(9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gift box containing skimmer and
serving guides for tapster and staff; (14) Table tent aimed at educating consumers; (15) Beer mats; (16) Table tent URSUS/Lay’s Happy Hours co-marketing.
URSUS Breweries Draught Program [2/2]
9 10 11 12
13 14 15 16

|47|
Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch card can-shaped dispenser; (5) URSUS
apron for staff; (6-7) Ciucas poster and blackboard with wooden frame; (8) Ciucas backgammon sets designed and produced for the competition.
URSUS Breweries – Regional Promo Campaign
1
5
6 7
82
3
4

|48|
An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation
are dedicated to create the right atmosphere and introduce the customer into the the times of "good food".
Q's Inn Take Away

|49|
(1) Timisoreana Premium wooden hotspot; (2-4) Timisoreana and Timisoreana Bruna hotspots; (5) Timisoreana brand device with ad/price tag/beer mats/
napkins; (6) Timisoreana beer wheel; (7) Timisoreana table setup with wooden holders and beer mats,. menu, table mats, napkins.
Timisoreana - Horeca campaigns
1 2 3 4
5 6 7

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(1) Premium URSUS metal hotspot; (2) URSUS hotspot; (3) URSUS Cooler hotspot; (4) Premium URSUS Cooler light hotspot; (5) URSUS "beer meter";
(6) URSUS Brnd device - with ad/price tag/beer mats; (7) URSUS metal poster for bar; (8) URSUS light sign in retrobar.
URSUS - Horeca campaigns
1 2 3 4
5 6 7 8

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5. Consumer activations
Agency Credentials | HORECA | Consumer activations

|52|
(1) Personalized entrance; (2) Sailor cap – dress code of the evening; (3) Promoter ‘s outfit; (4) VIP photo area; (5) Product glorifier; (6) PERONI branding.
Consumer activations/creative concept, planning, production, implementation
PERONI - Summer in Fratelli Mamaia
1
4 5 6
2 3

|53|
(1) Entrance & photo area; (2-3) Branding elements; (4) Hostess with the sailor caps prizes; (5) Buffet; (6-8) Consumer activation.
PERONI - Summer in Fratelli Bucharest
1
2
3 4 5
6 7 8

|54|
(1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotional six pack, as a prize for the activation;
(3) Promoter outfit; (4, 6, 7) Consumer activation; (5) Prizes of the activation.
URSUS – Brand re-launch in ON Premise
1 2 3 4
5 6 7

|55|
(1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degrees). Sampling was delivered at this
temperature target.
URSUS – New Cooler line-up sampling
1
2 3
4 5

|56|
6. PR & Events
Agency Credentials | HORECA | PR & Events

|57|
December 1st
2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for the participants: T-shirts for men
and bracelets for women. (1) Overview of the pub; (2) Mihai Margineanu; (3) Master brewer; (4) Consumers having fun; (5) Hostesses in thematic CBT
outfit.
PR & Events
“Curtea Berarilor Timisoreana “(CBT) opening in former Beraria Teatrului - Ploiesti
1 2
3 4 5

|58|
21st
of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broaches (women); (3) Incanto Quartetto
representation; (4) Mircea Baniciu band performing on stage.
PR & Events
“Curtea Berarilor Timisoreana – La Fabrica” launch event - Timisoara
1
2 3 4

|59|
19th
and 20th
of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event included: (1) Ducu Bertzi & Vasile Seicaru;
(2) Hostesses offering wood bracelets; (3, 4) Guests and staff; (5) Artists drawing comic portraits of guests; (6) Pantomime show.
PR & Events
“Beraria Ciucas” launch event - Brasov
1 2
3 4 5 6

|60|
April 5th
2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s magazines; (4) Opening moment; (5) Invita-
tion; (6) Photo frame for on the spot printed pictures.
PR & Events
“URSUS Cotton Pub” - Release event, Sibiu [1/2]
1
2 3
4
5 6

|61|
(7) Hostess offering gifts: bow ties (men) or silk gloves (women); (8,9) Entrance photo area; (10) Cuantune band; (11) Activations for consumers.
PR & Events
“URSUS Cotton Pub” - Release event, Sibiu [2/2]
7 8 9
10 11

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7. Online Platforms
Agency Credentials | HORECA | Online Platforms

|63|
Nikos Greek Taverna
Restaurant
Lead Generation
Services:
• creative services
• website development & support
www.nikosgreektaverna.ro

|66|
Intercontinental
Bucuresti
Hotel & Restaurant
Lead Generation
Services:
• online marketing strategy
• social media marketing
www.intercontinental.com/Bucuresti

|68|
I know Bucharest
HORECA
Multi-platform mobile application
Services:
• mobile app design & development
www.intercontinental.com/Bucuresti
Bucharest

|70|
Best Western Savoy
Hotel & Restaurant
Lead Generation
Services:
• email marketing
www.savoy.ro

|72|
Hohe Rinne
Hotel & Spa
Lead Generation
Services:
• email marketing
www.hoherinne.com

|74|
Q's Inn Take Away
HORECA
Lead Generation
Services:
www.qsinn.ro

|77|
Dumy
HORECA
eCommerce
Services:
• branding
• strategy
• products photo-shooting
• model photo-shooting
• eCommerce website
www.cofetariadumy.ro

|79|
Ciocolaterie
HORECA
Lead Generation
Services:
• ppc campaigns management
www.ciocolaterie.ro

|81|
URSUS game
Restaurants
iPad interactive application
Services:
• iPad app design & development
www.ursus.ro

|83|
URSUS Cooler game
Restaurants
Services:
www.ursus.ro
PANTONE 187 C - primary brand color
C: 0 M: 97 Y: 80 K: 25
R: 190 G: 30 B: 45
PANTONE 485 C
C: 0 M: 95 Y: 95 K: 0
R: 240 G: 50 B: 40

|85|
Cupa Romaniei
Timisoreana
Restaurants
Services:
www.beretimisoreana.ro

Thank you!
For more details, please contact us:
020093, 93 Aurel Vlaicu Str., District 2, Bucharest
900653, 152bis Mircea cel Bãtrân Str., 4th floor, Constanta
T +40 31 417 85 60 | F +40 31 417 85 61
office@mediascope.ro
www.mediascope.ro

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