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YouTube Thailand statistic 2014

3,504 views

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Thais Love YouTube.
They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube.

- Thais watch millions of hours of YouTube EVERY DAY
- We see billions of views on YouTube in Thailand EVERY MONTH
- Over one third of YouTube watch time in Thailand is from a mobile device

Bringing Thai people a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos

Published in: Marketing
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YouTube Thailand statistic 2014

  1. 1. Google Confidential and Proprietary
  2. 2. Google Confidential and Proprietary Google Confidential and Proprietary Why YouTube is important for Thailand Pornthip Kongchun Marketing Head, Google Thailand
  3. 3. Google Confidential and Proprietary
  4. 4. Google Confidential and Proprietary Thais Love YouTube Thais watch millions of hours of YouTube EVERY DAY Over one third of YouTube watch time in Thailand is from a mobile device They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube. We see billions of views on YouTube in Thailand EVERY MONTH
  5. 5. Google Confidential and Proprietary YouTube.co.th Bringing Thai people a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos
  6. 6. The World’s Biggest online video community
  7. 7. Google Confidential and Proprietary 1,254,071,607
  8. 8. Google Confidential and Proprietary YouTube moves people to choose your brand Through… Audience Find your most valuable audience Expression Express your brand in the most compelling way Participation Deepen connections through participation
  9. 9. Google Confidential and Proprietary With various solutions to meet your objectives YouTube Homepage Cast the widest net with compelling executions. Our most visible page is your most prominent interactive billboard. TrueView Automatically find your target by letting them choose you. Brand Channel An open creative canvas to engage your consumers through content and interactivity Sponsorships Be present in relevant conversation, owning an experience valued by your audience.
  10. 10. Google Confidential and Proprietary 6 YouTube Ad formats: Endless possibilities Available on Mobile, Tablet & Desktop
  11. 11. Google Confidential and Proprietary
  12. 12. Google Confidential and Proprietary evian® “Baby & Me” Increase brand love worldwide Influence awareness and sales significantly Transcend success of previous YouTube hits The APPROACH The RESULTS Make extremely creative, high-quality, engaging YouTube video Place video at heart of global digital campaign and take advantage of synergy with TV Use TrueView to engage right audience and Analytics to fine-tune media plan in real time 20M views in two days, 100M views after 10 weeks, 6.9M shares Generated 25M baby pictures with campaign “babify” face app Won 4 x Cannes Lions (Silver & Bronze in Film, Silver in Film Craft and Gold in Outdoor) The GOALS
  13. 13. Google Confidential and Proprietary “This may well be remembered as the year YouTube got serious about courting advertisers.” -Time
  14. 14. Google Confidential and Proprietary

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