Brief overview of Soma. This is not a comprehensive investor deck.

2. Now that Millennials are the biggest
spenders in the U.S., Soma is best
positioned to win the water filter and water
bottle markets with digital marketing, filter
subscriptions, and unparalleled design.
Soma Will Become the World’s
#1 Hydration Brand
“A welcome change
to the status quo.”
“The world’s most
beautiful water filter.”
“Reinventing water
for Millennials.”

3. Independents
2,00+
Independent
retailers
✓ Product-market fit + key demo
✓ Award-winning product line
✓ Multi-channel distribution
✓ Online acquisition proven
(paid, email, referral, etc.)
✓ High retention
✓ 100% YoY growth 3 yrs in a row
✓ Optimized supply chain
✓ Strong team
✓ M&A relationships
✓ Patents filed
Traction
A Firm Foundation Built
Sept 2013 2014 2015 2016 2017

4. Award-Winning Products
Glass Carafe
Water Filter
48 oz. capacity
NSF 42 & 53
$49
10-Cup Pitcher
Water Filter
80 oz. capacity
NSF 42 & 53
$39
6-Cup Pitcher
Water Filter
48 oz. capacity
NSF 42 & 53
$29
Glass Water Bottles
(not filtered)
17 oz. capacity
4 colors, bamboo cap
$30
Plant-based Filter
David Beeman design
(Intl. filtration expert)
NSF 42 & 53
$12.99
“To get the best water with a natural filter that’s BPA-free and
made in the USA: The Soma Water Pitcher has all that!”
-Ellen Degeneres (viewed by 8MM people)

5. 2017: A Year of Reimagining Soma
Introducing new limited edition products, artist collaborations,
and unprecedented partnerships that use our product line as
blank canvases and bring the brand to life.

6. Revenue Driver
• Purpose: top line
• 83% of 2016 rev.
Custom B2B sales
• Purpose: margin
• Small, but big potential
• Volume, not awareness
Specialty Volume Drivers
• Purpose: drive volume at retail that
is good for the brand
• Will become 7-figure accounts
• Awareness & volume are important
Premium Retail: Independents/Small Specialty
• Purpose: to reach influencers
• Includes independents (fitness studios, spas,
boutiques, coffee shops) and some high-end
specialty retailers like Nordstrom and Barney’s.
• Awareness is more important than volume.
Premium Retail
High-end volume drivers
Online
Custom
Channel
Strategy

7. RETAIL REPORT:
Soma over-indexes with
Millennial Demographic
The Highest Value Consumer
*UU is Up&Up, Target’s private label, which attracts price sensitive Millennials that spend less
Brand Age
in the U.S.
Market
Soma’s consumer spend 1.6X more than the average filtration
consumer at retail.
28 years
28 years
22 years
3 years
7 years
108 years
14 years

8. The Soma Team
Mike
Del Ponte
CEO
CO-FOUNDER
Ran marketing at
BranchOut, which
grew to 25MM users,
50 employees and
$49MM funding in 18
months.
Founded Sparkseed,
an accelerator that
launched 15 socially
responsible ventures
globally, acquired by
Mobilize.
Gordon
Lefevre
FINANCIAL
CONTROLLER
25+ years finance
experience working
at leading CPG
companies, including
Clorox, Johnson &
Johnson, Method and
Genentech.
Oversaw project
implementation in 12
Latin American
countries in 12
months with Clorox.
Danielle
Hutchens
CREATIVE
DIRECTOR
Former Creative
Director at S’well.
Starting as employee
#2 at S’well, Danielle
led all new product
designs, trend
forecasting, and the
creative team to help
build S’well to $50M
in revenue in just 4
years.
Colin
Comp
DIRECTOR OF
MARKETING
Oversaw $40MM+ ad
spend as Sr. Group
Manager at Geary
LSF agency.
Named one of the
“32 Under 32:
Advertising &
Marketing
Professionals.”
Clients included
Citrix, Lord & Taylor,
Hudson’s.
David
Beeman
FILTRATION
DESIGNER
35+ years experience
Creator of the
international
standard for filtered
water for coffee &
tea.
Clients include
Starbucks, Peet’s,
Keurig, The Coffee
Bean and Tea Leaf.

9. Investors
Tim Ferriss
Investor in Uber, Facebook, Twitter
Bestselling author, TV personality
Michael & Xochi Birch
Sold Bebo $850MM
The Battery founders
Shervin Pishevar
Investor in Uber, Postmates, Munchery
Chairman of Hyperloop Technologies
Rick Marini
Sold Tickle for $100MM
Sold BranchOut and Talk.co
John Replogle
Seventh Generation CEO
Sold Burt’s Bees for $925MM
Rohan Oza
Sold vitaminwater and smartwater for $4.2B
Investor in Vita Coco, popchips, Bai
Sukhinder Singh Cassidy
Joyus founder & CEO
Built Google in 103 countries as President
Ryan Allis
Sold iContact for $169MM
Founder of Hive Global Leaders
Adrian Grenier
Actor filmmaker, social & environmental advocate
Founder of SHFT.com, Wreckroom Records
Nas
Artist, entrepreneur, investor
QueensBridge Venture Partners
Advisors
Neil Blumenthal Warby Parker co-founder
Eric Ryan Method & Olly, co-founder
Katia Beauchamp Birchbox co-founder
Elizabeth Gore Former UN Foundation Director
Jeff Rosenthal Summit Series co-founder
Fred Mayerson Serial entrepreneur & investor

10. Soma Gives
For every product
purchased, Soma donates
clean drinking water to
people in need.

11. Contact:
Mike Del Ponte
Founder, CEO
mike@drinksoma.com
925-360-4149

12. Appendix - Marketing References

13. Bottle Positioning
BEAUTY FASHION DESIGN WELLNESS OUTDOOR
/ Health food/ Athleisure
The Placement
bkr S’well Life Factory
Hydro flask
Kleen Kanteen
Contigo
Camelbak
black + blum Soma

14. Independents
Digital Marketing the Soma Lifestyle

22. Contact:
Mike Del Ponte
Founder, CEO
mike@drinksoma.com
925-360-4149

24. This Confidential Investor Presentation has been prepared for discussion purposes only. It is being delivered on a confidential basis to
specified parties solely to assist them in deciding whether to proceed with their investigation of Soma Water, Inc. (“Soma” or
the “Company”) in accordance with procedures established by the Company. This Investor Presentation does not purport to contain all
of the information that may be required or relevant to a recipient’s evaluation of any transaction and recipients will be responsible for
conducting their own investigations and analysis.
The distribution and use by each recipient of the information contained herein and any other information provided may not be
distributed, reproduced or used without the express consent of the Company or for any purpose other than the evaluation of the
transaction by the person reviewing this Investor Presentation.
Neither the Company or any of its affiliates or representatives makes any representation, warranty or guaranty of any kind, express
or implied, as to the accuracy, completeness or reasonableness of the information contained herein or any other written or oral
communication transmitted or made available to the recipient. The Company and its affiliates and representatives expressly disclaim any
and all liability based on or arising from, in whole or in part, such information, errors therein or omissions therefrom.
In addition, this Investor Presentation includes certain projections and forward-looking statements provided by the Company with respect
to the anticipated future performance of the Company. Such projections and forward-looking statements reflect various assumptions
of management concerning the future performance of the Company, and are subject to significant business, economic and competitive
uncertainties and contingencies, many of which are beyond the control of the Company. Accordingly, there can be no assurance that
such projections or forward-looking statements will be realized. Actual results may vary from anticipated results and such variations may
be material. No representations or warranties are made as to the accuracy or reasonableness of such assumptions or the projections or
forward-looking statements based thereon.
Only those representations and warranties that are made in a definitive written agreement relating to a transaction, when and if
executed, and subject to any limitations and restrictions as may be specified in such definitive agreement, shall have any legal effect.
Each recipient should make an independent assessment of the merits of pursuing a transaction and should consult its own professional
advisors. This Investor Presentation should not be considered to be an offer to buy the securities of the Company described herein. Any
such offer, if and when made, will be in writing.
The delivery of this Investor Presentation should not create any implication that there has been no change in the business and affairs
of the Company since such date. Neither the Company nor its affiliates or representatives undertakes any obligation to update any of
the information contained herein. The Company is free to conduct the process for the transaction as it determines in its sole discretion
(including without limitation, ceasing to proceed with any transaction, terminating further participation in the process by any party,
negotiating with prospective buyers and entering into an agreement with respect to a transaction without prior notice to you or any
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