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The New Habits of a Successful
Salesforce Admin
Mike Gerholdt, Red Argyle
@MikeGerholdt
Jared Miller, Configero
@JaredeMiller
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Mike Gerholdt
Director of Client Engagement,
Red Argyle
@MikeGerholdt
All about Red Argyle
Red Argyle is a Salesforce consulting and ISV partner that
focuses on bringing Tailored Goodness to the Salesforce
Platform
 Custom Development – Enhance Salesforce or build products
 Consulting – New Salesforce implementations
 On Demand Administration – Small business scalable support
 Products – Several free and paid offerings on the AppExchange
Jared Miller
Senior Project Manager
@JaredeMiller
Configero At-A-Glance
Top 30 Out of 4,200 Salesforce Alliance Partners Globally
Proven Experts

400+
250
7

CRM Projects
Custom Apps
Force.com Apps

Clients/Expertise
A long time ago
In 2011… I presented The 7 Habits

1 2 3 4 5 6 7
1 2 3 4 5 6
7 8 9 10 11 12

In 2012… I presented The 12 Habits
At this rate…
100
90
80
70
60
50
40
30
20
10
0
2011

2012

2013

2014

2015

2016
Photo Credit: Evil Erin via Flickr
What is a habit

hab·it

1

noun ˈha-bət
: a usual way of behaving : something that a person
does often in a regular and repeated way.

Hacks

Tips
&
Tricks
Engage
• Be a Social Leader
• Engage with your users
• Use Chatter Groups to answer questions
• SABWA
•

Salesforce Administration by walking around
Explore
• Visit the AppExchange
• Subscribe to the Newsletter
• Download

• Check your documentation
• Got a Data Dictionary?
•

Does it need updating?

• Create User Tips to Drive adoption
•

Post to Chatter- youtube
Explore
• The Community
• Check blogs for resources
• Utilize Answers & Ideas
•

SteveMo

•

Matthew Lamb

• Salesforce Community Groups
• Social Channels
•

#Askforce

•

LinkedIn
Communicate
• Connect with stakeholders
• Stakeholders
• Buy2 v. Build
• Governance

• Identify areas for improvement
• New user on-boarding
•

Checking your documentation
Evaluate
• How fresh is your Sandbox?
• Manage refreshes

• Manage Change
• Plan for Salesforce releases – i.e. Read the release
notes!
• Plan for your releases
• Communicate change
• Meet with leadership
Evaluate
• Attend a Salesforce User Group
• Evaluate your org’s progress with others
• Connect
• Learn Best Practices
• Knowledge Check
• Present once a quarter

• Evaluate Reports & Dashboards
• Eat & Delete
• Report Templates
Refresh
• Run refresher training for your users
• Your users are your customers
• “It’s so easy, I don’t get why they won’t do it.”
• Create an app to track user training

• Review Salesforce Help Text
• Hover to Discover
• Are terms still relevant?
Refresh
• Keep yourself up to date
• Make a plan to return to Dreamforce

• Continue with your Training & Certifications
• Administrator
• Adv. Administrator
• Developer
• Sales/Service Cloud Consultant
Mike Gerholdt

Jared Miller

Red Argyle,
@MikeGerholdt

Configero,
@JaredeMiller
The New Habits of a Successful Salesforce Admin

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The New Habits of a Successful Salesforce Admin

  • 1. The New Habits of a Successful Salesforce Admin Mike Gerholdt, Red Argyle @MikeGerholdt Jared Miller, Configero @JaredeMiller
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Mike Gerholdt Director of Client Engagement, Red Argyle @MikeGerholdt
  • 4. All about Red Argyle Red Argyle is a Salesforce consulting and ISV partner that focuses on bringing Tailored Goodness to the Salesforce Platform  Custom Development – Enhance Salesforce or build products  Consulting – New Salesforce implementations  On Demand Administration – Small business scalable support  Products – Several free and paid offerings on the AppExchange
  • 5. Jared Miller Senior Project Manager @JaredeMiller
  • 6. Configero At-A-Glance Top 30 Out of 4,200 Salesforce Alliance Partners Globally Proven Experts 400+ 250 7 CRM Projects Custom Apps Force.com Apps Clients/Expertise
  • 8. In 2011… I presented The 7 Habits 1 2 3 4 5 6 7
  • 9. 1 2 3 4 5 6 7 8 9 10 11 12 In 2012… I presented The 12 Habits
  • 11. Photo Credit: Evil Erin via Flickr
  • 12. What is a habit hab·it 1 noun ˈha-bət : a usual way of behaving : something that a person does often in a regular and repeated way. Hacks Tips & Tricks
  • 13.
  • 14. Engage • Be a Social Leader • Engage with your users • Use Chatter Groups to answer questions • SABWA • Salesforce Administration by walking around
  • 15.
  • 16. Explore • Visit the AppExchange • Subscribe to the Newsletter • Download • Check your documentation • Got a Data Dictionary? • Does it need updating? • Create User Tips to Drive adoption • Post to Chatter- youtube
  • 17. Explore • The Community • Check blogs for resources • Utilize Answers & Ideas • SteveMo • Matthew Lamb • Salesforce Community Groups • Social Channels • #Askforce • LinkedIn
  • 18.
  • 19. Communicate • Connect with stakeholders • Stakeholders • Buy2 v. Build • Governance • Identify areas for improvement • New user on-boarding • Checking your documentation
  • 20.
  • 21. Evaluate • How fresh is your Sandbox? • Manage refreshes • Manage Change • Plan for Salesforce releases – i.e. Read the release notes! • Plan for your releases • Communicate change • Meet with leadership
  • 22. Evaluate • Attend a Salesforce User Group • Evaluate your org’s progress with others • Connect • Learn Best Practices • Knowledge Check • Present once a quarter • Evaluate Reports & Dashboards • Eat & Delete • Report Templates
  • 23.
  • 24. Refresh • Run refresher training for your users • Your users are your customers • “It’s so easy, I don’t get why they won’t do it.” • Create an app to track user training • Review Salesforce Help Text • Hover to Discover • Are terms still relevant?
  • 25. Refresh • Keep yourself up to date • Make a plan to return to Dreamforce • Continue with your Training & Certifications • Administrator • Adv. Administrator • Developer • Sales/Service Cloud Consultant
  • 26.
  • 27.
  • 28. Mike Gerholdt Jared Miller Red Argyle, @MikeGerholdt Configero, @JaredeMiller

Editor's Notes

  1. Out of nearly 5,000 partners worldwide we are in the Gold level only about 30 companies have this distinction
  2. Speaker JARED: I remember in 2011 that you presented the 7 Habits of a Highly Successful Admin. 7 habits… that was a good start, but you weren’t done there.
  3. Speaker MIKE: That’s right. I presented again in 2012 and increased the habits to 12. I think my favorite habit that year was the release training. It seemed so scheduled, direct, and easy to accomplish. Speaker JARED: Absolutely, but that was also before we were getting into 300 page release notes and before the “Release Rediness Chatter Group” on success.salesforce.com. Let me think for a second… 2011 to 2012 was a 170% increase in habits.
  4. Speaker JARED: Mike, 7-12-20- holy cow, that is a 170% increase every year. You better start talking fast! Speaker MIKE: Wait, that means at Dreamforce 2016 I will be giving almost 100 tips. So I guess we better get started
  5. Speaker JARED: That’s insane!
  6. Mike- What is a habit Jared- so does that mean we will get a Tip and Trick?Mike- No Jared- so we will get some hacks tho right? Mike- No
  7. Speaker MIKE: Boom. This year, we are not only talking tips – and new tips at that – but we are talking WHEN these tips will be applicable. This is a yearly schedule of goals, tips, ideas – let’s call them habits. We are going to be taking you through a YEAR, a QUARTER, a MONTH, a WEEK, and a DAY in the life of a ButtonClick Admin. Speaker JARED: I love this! (Insert something clever, intelligent, or funny here)
  8. Mike
  9. Mike recap
  10. Jared: If you are downloading at least 1 app a week you have 4 apps to show every month, Mike. Reference podcast on the reviews- Blakely Graham.
  11. Jared
  12. Jared recap
  13. Mike define stakeholders v. Leadership
  14. Mike recap
  15. Jared Question- Workflow rule
  16. Jared- User Group Mike- Reports
  17. Mike recap
  18. Mike
  19. Jared
  20. Mike recap