Inside sales can be one of the more challenging roles in a sales organization. Most of the day can be spent with prospects that are ice cold and are impossible to get a hold of.
If that is something you can relate to, you need to join us for our next webinar “10 Inside Sales Tips that Will Transform Your Game” where we will outline very small and simple changes that will make selling easier and more successful.
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10 Inside Sales Tips that will Transform Your Game
1. 10 Inside Sales Tips that
Will Transform Your Game
Michael Halper
Founder and CEO
SalesScripter
2. Try to avoid sounding like a salesperson
that is trying to sell something.
TIP #1
3. Example
Hey Michael,
I hope you’re doing well today. I’ll keep this short and to the point: we recently
launched [product name] after three years of development. It's a total game
changer.
Basically, [product name] uses [product explanation]. It's a self-service
platform unlike anything you may have seen. The kicker is that our service is
inexpensive and fast.
Do you have time this week for a quick call or demo to discuss how we could
help you?
or can you tell me who I should speak with?
Best,
[contact name]
4. Why
Understand the Prospect
• Extremely busy
• Gets a lot of sales calls
• Likely not in buying mode
• It is an “all about me” approach
• Guard will be at a medium level
5. How
• Minimize the company and product discussion
• Focus more on the prospect than on you
• Perform a soft takeaway
• Try to sound more like a business person than a salesperson
6. Step 3 – Elevator Pitch
Grab the Prospect’s Attention
One or two sentences that communicate how you
help your clients. Here are three options:
1. Share a value statement
2. Share examples of common problems
3. Share a quick client example
Full training module on YouTube – Building a Value Proposition that
Generates Leads
Deliver an Elevator Pitch
TIP #2
7. Elevator Pitch
One or two sentences that communicate how you
help your clients. Here are three options:
1. Share a value statement
2. Share examples of common problems
3. Share a quick client example
Full training module on YouTube – Building a
Value Proposition that Generates Leads
12. Step 4 – Soft Disqualify
Decrease the Prospect’s Guard
Perform a soft takeaway right after your elevator
pitch.
“I am not sure if we are a good fit for you.”
“I am not sure if you all need what we provide.”
“I am not sure you are the right person to speak with.”
Full training module on YouTube - How to Perform the Perfect Takeaway
13. Have a List of Pre-Qualifying
Questions
TIP #4
14. Pre-Qualifying Questions
Questions that learn more about the prospect in
the area that you impact.
– Makes call more conversational
– Extracts valuable information
– Pre-qualifies to determine if it makes sense to keep
talking
– Improves the impression that you make
Full training module on YouTube – Sell More by Screening the
Good Prospects from Bad
15. Building Your Questions
1. Identify the product you ultimately want to sell
2. Identify the benefits it offers the buyer
3. Identify the pain point that the benefit fixes
4. Compose one or two question for each pain
point
Full training module on YouTube – Sell More
by Screening the Good Prospects from Bad
20. Focus on the Right Goal
You Always Have Two Goals
1. Ultimate Goal: Close the sale, sell the product, get
a new client
2. Immediate Goal: Advance prospect to next stage of
the sales process
Initial Contact
(First time to speak)
Cold Call
Inbound Call
Email
Event
2 to 5 minutes
80% on prospect
20% on you
First Conversation
(Appointment/Meeting)
Phone Call
Face-to-Face
Discovery
20 to 30 minutes
50% on prospect
50% on you
First Meeting
(Presentation)
Discovery
Presentation
Demonstration
1 to 2 hours
20% on prospect
80% on you
Full training module on YouTube - Mapping
Out Your Ideal Sales Process
22. What are Objections
• I am busy right now.
• Who are you with?
• What is this in regards to?
• I am not interested.
• Just send me some information.
• We already use somebody.
• We are not looking to make a change right now.
• We do not have budget/money to spend.
Full training module on YouTube – How to
Consistently Get Around Sales Objections
36. SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Training
• Recorded Training Videos
• Live Sales Training (virtual)
• Live Sales Training (in-person)
• Custom Sales Training
37. Sales Methodology Software Platform Professional Services
• Will help you to build your pitch
• Library of Scripts and Templates
• Library of Scripts and Templates
• CRM Functionality
When a gatekeeper answers your call, he or she is instantly trying to screen you out and determine if you are a friend or a foe. A friend would be someone who is already connected with the company in someway like a current vendor or business partner and a foe would be someone who is an outsider trying to get in, like one of those cold callers that is calling to try to get in and sell something.
What we want to do is try to get the gatekeeper to see us as a friend so they will less likely to screen us out and one very easy way to do that is to use a tactic of name dropping.
For example, we can say something like, I spoke with Tom White in accounting and now I am trying to reach someone in HR. This presents the image that we are already engaged and not a complete outsider and this minor tweak can often be the difference in the gatekeeper letting you in.
And if we have not met with Tom White in accounting, we could still name drop his name by saying something like, I am planning on meeting with Tom White in accounting and before I do that, I would like with someone in HR.” Nothing misleading there as we likely are planning on meeting with Tom at some point and by sharing his name and our plans, we give off the image as we are not a complete outsider.
We can also name drop external clients that we work with to establish some level of credibility. That is not going to be as strong as sharing internal names and is probably only going to really help when talking with more senior gatekeepers like executive assistants.
Before we go any further, let’s clearly discuss what objections are.
Objections are a prospect’s best weapon when they answer your cold call. They are statements or questions that the prospect will throw at you and they are like mini stops signs that the prospect will hold up. They use to try to take a control of the call and take it in a direction of their choosing. And if they begin to feel like you are selling something when they are not looking to buy, they will want try to end the call and will use objections to get there as soon as possible.
Now let’s take a look at common objections and ones that you are just about guaranteed to run up against.
I am busy right now. Who are you with?
What is this in regards to?
I am not interested.
Just send me some information.
We already use somebody.
We are not looking to make a change right now.
We do not have any budge to spend.
Those are eight objections that consistently come up. You could maybe tweak those for your situation, and add a couple that are specific to your products, you would have a complete list of objections to be prepared for. As part of this training, we will explain these one at a time and show you how to get around them.