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13 Ways Designers Screw Up Client Presentations

If you can’t sell it, don’t bother making it.

13 Ways Designers Screw Up Client Presentations

  1. DesignDirector,MuleDesignStudio • @monteiro MIKEMONTEIRO
  2. YOUHAVEBEENLIEDTO!
  3. Qualityisnotenough.
  4. Doesgooddesignsellitself? NO
  5. Iselldesign.
  6. Getwork.1 Dowork.2 Ensurequality.3 Getpaid.4
  7. Isn’tthatsales? BUT MIKE,
  8. Dogoodwork.1 Persuadethemit’sgood.2
  9. Agooddesignerwhocansell workismorevaluablethana greatdesignerwhocan’t.
  10. 25,000,000SOLDOVERATWOMONTHPERIODIN1957
  11. Youknow—forkids!
  12. Youknow—forusers!
  13. Sellingisacoreskill.
  14. DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!
  15. MAKESMONEY COSTSMONEY
  16. CANSELLDESIGN CAN’TSELLDESIGN
  17. DesignersScrewUpClientPresentations WAYS13
  18. Theworkisgood.1
  19. Theworkisgood.1 Theworkistested.2
  20. Youarenottheretobe theclient’sfriend. 1
  21. Happinessisaside-effect ofgooddesign.
  22. Ifyoucan’tbe botheredtosellit…
  23. …don’tbother designingit.
  24. Theywon’tbehappy6 monthsdowntheroad whentheprojectfails.
  25. Notgettingoffyourass. 2
  26. I’mashyandquietperson. BUT MIKE,
  27. Confidenceisn’tabout YOU
  28. Confidenceisabout THEM
  29. Startingwithanapology. 3
  30. Apologiesareexpensive.
  31. Youarealways presentingthecorrect amountofwork.
  32. Thebestwaytofixa meetingistocancelit.
  33. Shitrunsdownstream. Apologiesrunupstream.
  34. Notsettingthestage properly. 4
  35. Whyarewehere?1
  36. Whencanweleave? Whyarewehere?1 2
  37. No foreword by Austin Kleon YOU’REMY FAVORITECLIENT Mike Monteiro Brief books for people who make websites 12
  38. NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY
  39. SOLD!
  40. Givingtherealestatetour. 5
  41. You’resellingahouseby talkingaboutsheetrock.
  42. Worklikeascientist. Presentlikeasnake-charmer.
  43. Takingnotes. 6
  44. Readingascript. 7
  45. Withoutpromotionsomething terriblehappens…” “ —PTBarnum
  46. Withoutpromotionsomething terriblehappens… “ nothing —PTBarnum .”
  47. Gettingdefensive. 8
  48. Goodpeopledobadwork.
  49. Thisisagreattimetokeep yourmouthshut.
  50. Everytypowillrevealitself onceyoupublish.
  51. Mentioningtypefaces. 9
  52. Talkingabouthowhard youworked. 10
  53. You’renotgettinggraded oneffort.
  54. Reactingtoquestionsas changerequests. 11
  55. “Whyisthisblue?” “Oh,Icanchangeit!”
  56. Whyyouusingbricks? Oh,Icanchangeit!
  57. Notguidingthe feedbackloop. 12
  58. Doesthisreflectyourbrand?1 Doesthisreflectyourusers’needs aswediscussedinthereasearch? 2 Doesthisreflectyouradstrategy?3
  59. Asking“Doyoulikeit?” 13
  60. Whydoyouhatedesigners? BUT MIKE,
  61. Thisthingwedo.
  62. Wearegatekeepers.
  63. Thanks.

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If you can’t sell it, don’t bother making it.

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