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DesignDirector,MuleDesignStudio • @monteiro
MIKEMONTEIRO
YOUHAVEBEENLIEDTO!
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
Qualityisnotenough.
Doesgooddesignsellitself?
NO
Iselldesign.
Getwork.1
Dowork.2
Ensurequality.3
Getpaid.4
Isn’tthatsales?
BUT MIKE,
Dogoodwork.1
Persuadethemit’sgood.2
Agooddesignerwhocansell
workismorevaluablethana
greatdesignerwhocan’t.
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
25,000,000SOLDOVERATWOMONTHPERIODIN1957
13 Ways Designers Screw Up Client Presentations
Youknow—forkids!
Youknow—forusers!
Sellingisacoreskill.
DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!
13 Ways Designers Screw Up Client Presentations
MAKESMONEY
COSTSMONEY
CANSELLDESIGN
CAN’TSELLDESIGN
DesignersScrewUpClientPresentations
WAYS13
Theworkisgood.1
Theworkisgood.1
Theworkistested.2
Youarenottheretobe
theclient’sfriend.
1
13 Ways Designers Screw Up Client Presentations
Happinessisaside-effect
ofgooddesign.
Ifyoucan’tbe
botheredtosellit…
…don’tbother
designingit.
Theywon’tbehappy6
monthsdowntheroad
whentheprojectfails.
Notgettingoffyourass.
2
I’mashyandquietperson.
BUT MIKE,
Confidenceisn’tabout
YOU
Confidenceisabout
THEM
Startingwithanapology.
3
Apologiesareexpensive.
Youarealways
presentingthecorrect
amountofwork.
Thebestwaytofixa
meetingistocancelit.
Shitrunsdownstream.
Apologiesrunupstream.
Notsettingthestage
properly.
4
Whyarewehere?1
Whencanweleave?
Whyarewehere?1
2
No
foreword by Austin Kleon
YOU’REMY
FAVORITECLIENT
Mike Monteiro
Brief books for people who make websites
12
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
NOT
ACTUALLY
LARRY
SOLD!
Givingtherealestatetour.
5
13 Ways Designers Screw Up Client Presentations
You’resellingahouseby
talkingaboutsheetrock.
13 Ways Designers Screw Up Client Presentations
Worklikeascientist.
Presentlikeasnake-charmer.
Takingnotes.
6
Readingascript.
7
13 Ways Designers Screw Up Client Presentations
Withoutpromotionsomething
terriblehappens…”
“
—PTBarnum
Withoutpromotionsomething
terriblehappens…
“
nothing
—PTBarnum
.”
Gettingdefensive.
8
Goodpeopledobadwork.
Thisisagreattimetokeep
yourmouthshut.
Everytypowillrevealitself
onceyoupublish.
Mentioningtypefaces.
9
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
Talkingabouthowhard
youworked.
10
You’renotgettinggraded
oneffort.
Reactingtoquestionsas
changerequests.
11
“Whyisthisblue?”
“Oh,Icanchangeit!”
Whyyouusingbricks?
Oh,Icanchangeit!
Notguidingthe
feedbackloop.
12
13 Ways Designers Screw Up Client Presentations
Doesthisreflectyourbrand?1
Doesthisreflectyourusers’needs
aswediscussedinthereasearch?
2
Doesthisreflectyouradstrategy?3
Asking“Doyoulikeit?”
13
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
13 Ways Designers Screw Up Client Presentations
Whydoyouhatedesigners?
BUT MIKE,
Thisthingwedo.
Wearegatekeepers.
Thanks.

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13 Ways Designers Screw Up Client Presentations