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If you can’t sell it, don’t bother making it.
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DesignDirectorShares13WaystoScrewUpClientPresentations
1.
DesignDirector,MuleDesignStudio • @monteiro MIKEMONTEIRO
2.
YOUHAVEBEENLIEDTO!
3.
4.
5.
6.
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Qualityisnotenough.
8.
Doesgooddesignsellitself? NO
9.
Iselldesign.
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Getwork.1 Dowork.2 Ensurequality.3 Getpaid.4
11.
Isn’tthatsales? BUT MIKE,
12.
Dogoodwork.1 Persuadethemit’sgood.2
13.
Agooddesignerwhocansell workismorevaluablethana greatdesignerwhocan’t.
14.
15.
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25,000,000SOLDOVERATWOMONTHPERIODIN1957
17.
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Youknow—forkids!
19.
Youknow—forusers!
20.
Sellingisacoreskill.
21.
DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!DONOTTRUST!
22.
23.
MAKESMONEY COSTSMONEY
24.
CANSELLDESIGN CAN’TSELLDESIGN
25.
DesignersScrewUpClientPresentations WAYS13
26.
Theworkisgood.1
27.
Theworkisgood.1 Theworkistested.2
28.
Youarenottheretobe theclient’sfriend. 1
29.
30.
Happinessisaside-effect ofgooddesign.
31.
Ifyoucan’tbe botheredtosellit…
32.
…don’tbother designingit.
33.
Theywon’tbehappy6 monthsdowntheroad whentheprojectfails.
34.
Notgettingoffyourass. 2
35.
I’mashyandquietperson. BUT MIKE,
36.
Confidenceisn’tabout YOU
37.
Confidenceisabout THEM
38.
Startingwithanapology. 3
39.
Apologiesareexpensive.
40.
Youarealways presentingthecorrect amountofwork.
41.
Thebestwaytofixa meetingistocancelit.
42.
Shitrunsdownstream. Apologiesrunupstream.
43.
Notsettingthestage properly. 4
44.
Whyarewehere?1
45.
Whencanweleave? Whyarewehere?1 2
46.
No foreword by Austin
Kleon YOU’REMY FAVORITECLIENT Mike Monteiro Brief books for people who make websites 12
47.
NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY NOT ACTUALLY LARRY
48.
SOLD!
49.
Givingtherealestatetour. 5
50.
51.
You’resellingahouseby talkingaboutsheetrock.
52.
53.
Worklikeascientist. Presentlikeasnake-charmer.
54.
Takingnotes. 6
55.
Readingascript. 7
56.
57.
Withoutpromotionsomething terriblehappens…” “ —PTBarnum
58.
Withoutpromotionsomething terriblehappens… “ nothing —PTBarnum .”
59.
Gettingdefensive. 8
60.
Goodpeopledobadwork.
61.
Thisisagreattimetokeep yourmouthshut.
62.
Everytypowillrevealitself onceyoupublish.
63.
Mentioningtypefaces. 9
64.
65.
66.
67.
Talkingabouthowhard youworked. 10
68.
You’renotgettinggraded oneffort.
69.
Reactingtoquestionsas changerequests. 11
70.
“Whyisthisblue?” “Oh,Icanchangeit!”
71.
Whyyouusingbricks? Oh,Icanchangeit!
72.
Notguidingthe feedbackloop. 12
73.
74.
Doesthisreflectyourbrand?1 Doesthisreflectyourusers’needs aswediscussedinthereasearch? 2 Doesthisreflectyouradstrategy?3
75.
Asking“Doyoulikeit?” 13
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
Whydoyouhatedesigners? BUT MIKE,
86.
Thisthingwedo.
87.
Wearegatekeepers.
88.
Thanks.
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