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Mutual Mobile Overview
                         January, 2013




Monday, January 14, 13
What we’ll cover
                         Who is Mutual Mobile?
                         Our Work
                         What We Believe
                         Our Process
                           – Engagement
                           – Project Approach
                               3
                           – M Methodology



Monday, January 14, 13
Facts and Figures
       RESOURCES BY OFFICIAL DISCIPLINE     BY MOBILE SOLUTION TYPE                                       BY PLATFORM




                                                                                                                      Other


                                                                                                         Mobile Web
                                                                                                                                10%                  iPad
                                                                                                                          9%
                                                                                                   Android Tablet                      30%
                                                                                                                        10%


                                                                                                      Android Phone           18%     23%
                                                                                                                                                    iPhone




                                          300+ Current Headcount      Headquarters in Austin, TX                Office located in Hyderabad, India




Monday, January 14, 13
Team DNA




                         Consulting   Technology   Agency



Monday, January 14, 13
Monday, January 14, 13
We Believe
                         Having a core mission helps us keep
                         a steady path through rapid growth.




Monday, January 14, 13
We Believe
                         Design for the user
                         –Provide the right experience at the right time.
                         –Talk to users.
                         –Walk a mile in their shoes.
                         –Build what they need.


Monday, January 14, 13
We Believe
                         Turn opportunity into action
                         –Immerse yourself in the business.
                         –Evaluate the opportunity–plan and act.
                         –Collect feedback.
                         –We learn and iterate.


Monday, January 14, 13
We Believe
                         Ship it
                         –Don’t stop with blue sky, strategy, roadmaps.
                         –Deliver on the promise of mobile.
                         –We ship. Every time.



Monday, January 14, 13
We Believe
                         Focus
                         We are pure-play mobile. We hire the best of
                         breed for strategy, engineering, design and
                         delivery. Every one of us wants to be right here,
                         in this moment.


Monday, January 14, 13
We Believe
                         Ask the hard questions
                         There is more to being full-service than
                         providing all the services. The best partners
                         listen, understand, challenge and do. We aren’t
                         here to make you comfortable. We are here to
                         work hard for your success.

Monday, January 14, 13
2.   Case Studies



Monday, January 14, 13
Early Mobile



Monday, January 14, 13
From Humble Beginnings
             Hangtime for iPhone




Monday, January 14, 13
From Humble Beginnings
             Del Monte




Monday, January 14, 13
From Humble Beginnings
             ASCAP iPhone




Monday, January 14, 13
Today’s Mobile



Monday, January 14, 13
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Monday, January 14, 13
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Monday, January 14, 13
Monday, January 14, 13
WALGREENS

Monday, January 14, 13
XEROX | FIREHOUSE

Monday, January 14, 13
VERIZON | TERREMARK

Monday, January 14, 13
3.   Our Process



Monday, January 14, 13
Iterate. Learn. Adapt. Improve.




                                      STRATEGY
Monday, January 14, 13
Project Approach



                                                                                     STRATEGY


                  Strategy                       Discovery                                 Delivery                        Deploy
                  •      Business Objectives     •   Product and Experience Vision
                                                                                           •    Detailed UX Design and     • Detailed UX Design and
                  •      User Analysis           •   Story Mapping                                                             Documentation
                                                                                                Documentation
                  •      Technical Feasibility   •   Design Research                       •    Visual Asset Development   •   Systems Integration

                  •      Competitive Analysis    •   Insights and Opportunities            • Software Architecture         •   Marketing Support

                  •      Mobile Best Practices   •   Success Metrics                            and Engineering            •   Support and Maintenance

                  •      Market Trends           •   User Experience Framework             • Testing and QA                •   Change Management and
                                                                                                                               Stakeholder Alignment
                                                 •   Visual Design Language                • Prototyping
                                                 •   Rapid Prototyping


Monday, January 14, 13
Agile Development                        STRATEGY




             It Can Offer...
             • Increased project control
             • Faster time to market
             • Responsiveness to change
             • Collaborative relationship
             • Incremental delivery
                                             SPRINT
             • Increased visibility
                                            BACKLOG
             • Higher rates of success



             It is not a way to...
             • Work faster
             • Save money
             • Avoid documentation
             • Get out of planning




Monday, January 14, 13
3
             Mutual Mobile Method – M                             STRATEGY




                What is it?
                A methodology that helps our clients better
                understand and achieve their vision by
                making each program and individual project
                clearly understandable.



                Why We Do It?
                We’ve found this approach helps our clients
                demonstrate strategic value over time to
                stakeholders across the business.




Monday, January 14, 13
Engagement Model
                                               Jan            Feb        Mar                      Apr    May             Jun                Jul   Aug       Sep         Oct   Nov   Dec

                                               Immersion            •Stakeholder	
  ID
                         “What	
  Should	
  




                                                                    •Scope	
  Defini7on
                                                                    •Business	
  Priori7es
                           We	
  Do?”




                                                     Roadmap        •Categoriza7on                      =	
  Deliverables
                                                                    •Collec7on	
  of	
  Inflight
                                                                    •Governance
                                                                    •Gap	
  Analysis


                                                                        Program	
              Execu7on
                          We	
  Organize?”
                          “How	
  Should	
  




                                                                        Defini7on
                                                                    •Roles
                                               Project	
  Charter   •Risks/	
  Dependencies
                                                                    •Suppliers
                                                                    •Communica7on	
  Plan
                                                                    •Acceptance/Success	
  Criteria

                                                                       Project	
  1	
  
                                                                                                           Project	
  1	
  Execu7on                Launch
                   “What	
  Do	
  




                                                                       Discovery
                    Today?”
                     We	
  Do	
  




                                                                               Project	
  N	
  
                                                                               Discovery
                                                                                                                 Project	
  N	
  Execu7on                    Launch
                   Governance	
  
                   CommiVee
                     Mobile	
  




                                               Kick-­‐off                          QBR                                          QBR                                QBR               QBR


Monday, January 14, 13
Questions?




                         Learn more about how we think at mutualmobile.com

Monday, January 14, 13

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Mutual Mobile Overview Q1 2013

  • 1. Mutual Mobile Overview January, 2013 Monday, January 14, 13
  • 2. What we’ll cover Who is Mutual Mobile? Our Work What We Believe Our Process – Engagement – Project Approach 3 – M Methodology Monday, January 14, 13
  • 3. Facts and Figures RESOURCES BY OFFICIAL DISCIPLINE BY MOBILE SOLUTION TYPE BY PLATFORM Other Mobile Web 10% iPad 9% Android Tablet 30% 10% Android Phone 18% 23% iPhone 300+ Current Headcount Headquarters in Austin, TX Office located in Hyderabad, India Monday, January 14, 13
  • 4. Team DNA Consulting Technology Agency Monday, January 14, 13
  • 6. We Believe Having a core mission helps us keep a steady path through rapid growth. Monday, January 14, 13
  • 7. We Believe Design for the user –Provide the right experience at the right time. –Talk to users. –Walk a mile in their shoes. –Build what they need. Monday, January 14, 13
  • 8. We Believe Turn opportunity into action –Immerse yourself in the business. –Evaluate the opportunity–plan and act. –Collect feedback. –We learn and iterate. Monday, January 14, 13
  • 9. We Believe Ship it –Don’t stop with blue sky, strategy, roadmaps. –Deliver on the promise of mobile. –We ship. Every time. Monday, January 14, 13
  • 10. We Believe Focus We are pure-play mobile. We hire the best of breed for strategy, engineering, design and delivery. Every one of us wants to be right here, in this moment. Monday, January 14, 13
  • 11. We Believe Ask the hard questions There is more to being full-service than providing all the services. The best partners listen, understand, challenge and do. We aren’t here to make you comfortable. We are here to work hard for your success. Monday, January 14, 13
  • 12. 2. Case Studies Monday, January 14, 13
  • 14. From Humble Beginnings Hangtime for iPhone Monday, January 14, 13
  • 15. From Humble Beginnings Del Monte Monday, January 14, 13
  • 16. From Humble Beginnings ASCAP iPhone Monday, January 14, 13
  • 30. XEROX | FIREHOUSE Monday, January 14, 13
  • 31. VERIZON | TERREMARK Monday, January 14, 13
  • 32. 3. Our Process Monday, January 14, 13
  • 33. Iterate. Learn. Adapt. Improve. STRATEGY Monday, January 14, 13
  • 34. Project Approach STRATEGY Strategy Discovery Delivery Deploy • Business Objectives • Product and Experience Vision • Detailed UX Design and • Detailed UX Design and • User Analysis • Story Mapping Documentation Documentation • Technical Feasibility • Design Research • Visual Asset Development • Systems Integration • Competitive Analysis • Insights and Opportunities • Software Architecture • Marketing Support • Mobile Best Practices • Success Metrics and Engineering • Support and Maintenance • Market Trends • User Experience Framework • Testing and QA • Change Management and Stakeholder Alignment • Visual Design Language • Prototyping • Rapid Prototyping Monday, January 14, 13
  • 35. Agile Development STRATEGY It Can Offer... • Increased project control • Faster time to market • Responsiveness to change • Collaborative relationship • Incremental delivery SPRINT • Increased visibility BACKLOG • Higher rates of success It is not a way to... • Work faster • Save money • Avoid documentation • Get out of planning Monday, January 14, 13
  • 36. 3 Mutual Mobile Method – M STRATEGY What is it? A methodology that helps our clients better understand and achieve their vision by making each program and individual project clearly understandable. Why We Do It? We’ve found this approach helps our clients demonstrate strategic value over time to stakeholders across the business. Monday, January 14, 13
  • 37. Engagement Model Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Immersion •Stakeholder  ID “What  Should   •Scope  Defini7on •Business  Priori7es We  Do?” Roadmap •Categoriza7on =  Deliverables •Collec7on  of  Inflight •Governance •Gap  Analysis Program   Execu7on We  Organize?” “How  Should   Defini7on •Roles Project  Charter •Risks/  Dependencies •Suppliers •Communica7on  Plan •Acceptance/Success  Criteria Project  1   Project  1  Execu7on Launch “What  Do   Discovery Today?” We  Do   Project  N   Discovery Project  N  Execu7on Launch Governance   CommiVee Mobile   Kick-­‐off QBR QBR QBR QBR Monday, January 14, 13
  • 38. Questions? Learn more about how we think at mutualmobile.com Monday, January 14, 13