Keynote and Workshop about Self Marketing, Self Branding, Employer Ambassadors at the General Management Meeting of Erni Consultants 2017.

1. Mike Schwede, mike.schwede.ch, @mikeschwede
Self Marketing! #erni2017

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70 Erni Managers
250 Followers
3 Tweets p. Week
0.5% Retweets
5.46m contacts

5. http://www.edelman.com/global-results/

6. 1976 - 1997 Grow
1998 - 2011 Agency
2012+ Coach / Startups

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16. Community:
8,573 Twitter Followers
3,083 LinkedIn
Connections
2,262 Facebook Friends
158,000 Google Results
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Twitter:
22.5m impressions from
2,958 mentions
by 1,312 users.
Worth ~1million CHF.
“Mike Schwede” in Numbers, last 365 days

17. Benefits?
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1. Reach a (niche) communities
2. News and influencer coverage
3. Business inquiries
4. Recruiting: Outreach to potential employers
5. Inspirations and crowd ideas

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7 steps to
become a master

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1. What’s target audience?
Coworkers
New
Employees
Existing
Customers
New
Customers
Influencer
Media
Competitors
Suppliers
Friends & Family

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2. What’s your story? Who are you?

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Needs, Interests,
User Situations, Experiences,
your daily life
Knowledge, Insights,
Research
Products, Offering,
Brand
Values, Dreams, Visions
User Centric Content Funnel

29. Better Content Strategy

30. vs
Content Supply
133’000 Results
Content Demand
10-100 (monthly)
pension planning
It’s a content market!

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3. What’s your format?

32. Be bold, clear, simple

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http://www.edelman.com/global-results/

34. Creating
vs
Sharing

35. Erni Content
Your Content
Research,
Articles, Media
Customer
Content
Inspiring Quotes,
Pictures
4. What are your content sources?
Guest Blogger

36. 5. What’s your plattform?
Huge reach, also b2b
(Don’t forget Groups)
Business & HR
(Don’t forget Groups) Efficient and agile. Media!
Broadcasts & Service
<20J - not really
Eigenes Hub / Blog
and other Forums
Good old newsletter
Influencer: Reach + Credibility
2nd biggest search engine
Branding
< 40J - Pic & Video
Branding

37. 6. How to engage?

38. don’t sell

41. 7. Tools?
buffer.com | Tweetdeck | Hootsuite

43. agile & quick
measure & improve
strategy=delivery
Mike Schwede, mike.schwede.ch, @mikeschwede

44. Self Marketing Workshop!
#erni2017

45. The Interview
Interview your neighbour. 4 minutes!
Take notes, provide the notes and change
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1. What are your core competences?
2. Is it fun and fulfilling?
3. What’s the typical role in my team? Leader, Challenger, Analyst,...

46. The Brainstorming: 5min each
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1. Explain what topics (or even Hashtags) you would like to tweet
about?
2. Challenge / Enhance the ideas of your neighbour
3. Take notes, please

47. Your first tweet: 5min each
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What would you tweet right now?
● 140 characters!
● Picture?
● Make it engaging
● Note it down

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Action:
Please keep fingers
crossed. Excited to speak
today at @accenture
#futureofwork.
Pictures:
What a great stage /
audience. Excited to speak
today at @accenture
#futureofwork. ((PHOTO))

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See how...
Learn how...
5 learnings from...
5 tasks to...

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See how...
We leveraged /achieved.
Read how...

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This is awesome! What do
you think about?
Comment or Quote
Retweet.

52. twitter.com/welcome
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1. Name / Password
2. Username, 15 characters
mikeschwede
cooala_ceo
socialmediaguy
engagementboost
3. Follow 20 interesting people

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6 Weeks
List & Try
3-6 Month until
the magic moment
12 Month
a real commnity

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