With over $1.5B in sales, audiences benefit from Mike’s out-of-the-box thinking and proven skills. His more than 300 presentations and workshops have been the catalyst for customer experience strategy and design around the world.

1. MIKE WITTENSTEIN
GETS TO THE HEART
SP EA KER ’S KI T
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With over $1.5B in sales, audiences
benefit from Mike’s out-of-the-box
thinking and proven skills. His more
than 300 presentations and workshops
have been the catalyst for customer
experience strategy and design around
the world.
> Global Speaker > Practicing Customer Experience Designer > Consultant

2. Mike Wittenstein continues to innovate and bring new energy to
each and every speaking engagement. Using his own brand of
storytelling, Mike relates, captivates and illustrates the potential
of great customer experience for your business.
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For leadership teams trying to figure out whether to start a CX
project or just where to go from here, Mike uses a client-vetted,
structured outline to get the conversation going.

3. P RO G R A M S
>The ‘Apple-ization’ of Retail
45-90 minutes
Apple literally reinvented retail (and several other
industries). Learn valuable foundation principles you
can apply to make your own business’s experience
better, as Mike reverse engineers the Apple brand
for you. The best designs “delight customers, engage
employees, and bring profit for shareholders – all at
the same time”, Mike says.
Interactive Exercises Available
Highest (and
>Anticipation: The of Service Most
Profitable) Form
45-60 minutes
Anticipate what your customers want and be ready
to provide the outcomes they desire most. Knowing
sooner makes all the difference. Mike uses vivid
stories and quick-to-grasp principles to show you
how to enhance your customer’s experience without
breaking the bank.
Interactive Exercises Available
>Service Innovation
60-120 minutes
> How Experience and Story are Two Sides
of the Same Coin
45 minutes
Great experiences breed stories which bring in new
customers. This is a great introduction to CX
presentation. In this informative introduction to
customer experience, Mike explains how to begin
with the story the client would want to tell-then work
backwards toward the experience design that makes
it possible. This topic is a great introduction if you’re
serious about CX but haven’t committed yet.
> Executive Roundtable
30-180 minutes
For leadership teams trying to figure out whether
to-start a CX project or just where-to-go-from-here,
Mike uses a client-vetted, structured outline to get the
conversation going, Then, he blends discovery with
instruction to help the entire leadership team get on
the same page. Mike’s boardroom skills are simply
catalytic.
Facilitated Discussion with Live Storyboarding
Option
> Webinars can be delivered on-line, saving time,
Any program
Getting your business to be best at what customers
want most is the new holy grail of business. New
services can differentiate brands—and get customers
talking about them. In this informative and
entertaining presentation, Mike will introduce your
audience to service design and systems thinking, the
two primary tools at the core of successful innovation.
travel, and cost.
> In-Depth Servicesend-to-end support for
Storyminers offers
Includes 1 or 2 Interactive Exercises
>B2B Customer Experience
45-60 minutes
Many believe that customer experience is a B2C
phenomenon. Not true. B2B companies are
leapfrogging their competitors by using experience
design to introduce new kinds of value for their
clients in new ways. With practical and innovative
examples, Mike exposes opportunity gaps you can
capitalize on.
your customer experience initiatives. Just ask
Mike.
“ Even in a room of 1,000,
this is clearly not a onesided conversation!”

4. TRULY AN
INTERNATIONAL
EXPERIENCE
> Mike delivers custom-crafted
messages that resonate from
the boardroom to the showroom.
With humor, energy and realworld anecdotes, he shines a
spotlight on the many elements,
human and environmental, that
affect the customer experience.
Having traveled extensively and studied internationally,
Mike speaks four languages (English, Spanish,
Portuguese and Russian) and is sensitive to tuning the
message to be culturally relevant to his audience. Mike
travels globally from Atlanta, Georgia.

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T ES T I M O N I A L S
“ The lecture given by Mr. Wittenstein was
rated the highest among all 25 speeches.
The speech was not only rated the highest, but was widely appraised by
the participants, who not only appreciated its content but also the way of
presentation: very interactive and empathetic approach to the participants.”
- Aleksandra Schoen-Zmijowa, Director
Blu Business Media
“ Mike Wittenstein has made an impact
on the businesses of my CEO-level
audiences.
I was especially impressed with the way he spontaneously offered spot-on
recommendations to those who had specific challenges. One CEO client
who engaged Mike’s services told me that she received more benefit from
a half day experience with Mike than she received from a onemonth
engagement from a related service provider.”
- Tom Cramer, Moderator
The Brain Trust

6. “Just wanted to tell you again what a great presentation you gave at
the ISPA EXPO seminar on ‘Teaming with Retailers to Improve the
Customer Experience.’
Your special brand of cutting to the
chase was just the wakeup call our
manufacturer audience needed to hear.
The time you spent doing ‘mystery shops’ to view product retailing up close
and interviewing key executives by phone was excellent preparation, and
to say you are a quick study is putting it mildly.”
- Nancy Butler, Editor-In-Chief
Sleep Savvy
“ Thank you, Mike, for bringing the topic
of customer experience to a new level of
relevancy to the store design community
by sharing inspiring insights & strategic
acumen to our chapter members.
You’ve brought new meaning & focus to our community of designers & architects
and helped them to transform their creative focus to be better aligned with CX
and it’s importance to creating the best retail environments possible!”
- Brian Dyches, International Chairman
Retail Design Institute

7. ABOU T MIKE
Mike has been a catalyst for customer experience design and strategy around the
world. He completely understands how to bridge the gap between data gathering
and new experiences.
>
His experience spans two decades, more
than 25 countries, and over 350 companies.
Mike was IBM’s eVisionary and launched
their first customer experience practice.
Mike Wittenstein is a global speaker, practicing customer
experience designer, and consultant.
For over 20 years, he has been helping businesses navigate big changes
with results that show on the bottom line. But, the focus isn’t on
the balance sheet. The focus is shifted to the human element, which
ultimately creates value for the customer, the employees and the
shareholders.
Mike discovered how to hit that ‘triple bottom line’ as IBM’s eVisionary
where he launched their first Customer Experience Practice. Since then,
he has developed a commercial-grade toolset that reliably replicates
breakthrough results. Mike’s firm, Storyminers, helps clients learn and
apply the tools.
Mike’s storytelling style is collaborative, engaging, and practical. He
supports vivid real-world examples with behind-the-scenes details so
that people can put what they learn to use right away.
Sometimes, timing, geography, or project economics dictate a webinar.
Mike really knows how to connect with people whether they are in the
same room or on the other side of the planet.
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8. In addition to the years of experience in the corporate world
and as an entrepreneur, Mike has stacked up some pretty
impressive academic accomplishments as well as a variety
of academic and industry honors.
ED U CAT I O N
> Thunderbird School of Global
Management
MBA in International Management &
Services Marketing
> University of Florida
BA in Foreign Languages & Cultures
> 2 Years Studying and Living Abroad
Brazil - Univercidade
Russia - Pushkin Institute
O T H ER C R ED EN T I A L S
> Global Speaker’s Association
> National Speaker’s Association
> Distinguished Toastmaster
> CXPA Founding Member
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> RDI Professional Member

9. MEDIA SUPPORT
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With over $1.5B in sales, audiences benefit from Mike Wittenstein’s out-ofthe-box thinking and proven skills. His more than 300 presentations and
workshops have been the catalyst for customer experience strategy and
design around the world.
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Mike Wittenstein
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Mike Wittenstein speaks at the
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Jennifer Sable
Videos
on Customer Experience Design
Creative Problem Solving Institute conference
Business Development Manager, IHG
http://youtu.be/bldSbrkEYRI
http://youtu.be/c4RS_P3DGjY
http://youtu.be/T1BWP4PgCHM
President, Friendly Human
Daniel Roberts
Director, Marketing & Business at Accusentry, Inc.
Michael Valverde
Thom Milkovic
http://youtu.be/fcVn07L9tV8
http://youtu.be/VchHMVFsUuM
http://youtu.be/jyY41KAd3_w
Creative Director

10. “We couldn’t have enjoyed your presentation any more!
‘Personal Branding through Social Media’, on February
10th was a hit for the members present at the meeting
of the Atlanta chapter. Our members were fully engaged
by the information you presented and energized by the
possibilities you proposed. Your message was fun, relevant
and timely. Thank you so very much for your time and
your winning presentation style.”
- Deborah Shipman, President
Executive Women International
“My responsibility is to feature speakers who
engage us, make us think and offer best
practices so our members feel like the meeting
was a good investment of their time. Mike
Wittenstein does that. His laid back style makes
him easy to listen to and interact with. Mike
took the time to get to know us and shared how
to differentiate ourselves through customer
experience. His presentation is a prime example
of a good customer experience.”
- Joe Noonan
Business Marketing Association
“Mike Wittenstein’s presentation at our Institute
of Management Consultants meeting was highly
engaging, thought provoking and energizing.
Simply superb. We were impressed by how he
customized the program to meet our distinct needs.
Mike made us all think more systematically about
our clients’ experiences. Thanks to his guidance, we
are communicating the compelling reasons why they
use our services as we build our businesses.”
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- Stanley Sloan
Institute of Management Consultants
“Let’s Get to the Heart of Your Business.”
- Mike Wittenstein
+1 770.425.9830
+1 404.229.5809 Mobile
Mike Wittenstein
Mike@MikeWittenstein.com
linkedin.com/in/mikewittenstein
1862 Wilkenson Crossing
Marietta, GA 30066
> M I K EW I TTE NST E I N .C O M / M I K E - S P E A K S