The system is based on remunerating the customers for action (purchasing the good or service) in the merchant’s point of sale or in the network of the loyalty program participants. The remuneration is credited as a bonus to the customer account via e-money or points. The platform can be used for the purposes of a specific retailer or for independent operator to enter the market. The system is equipped with marketing communication tools (text messages, email, social networks) and offers up-to-date methods for data processing and reporting.

1. Financial
and Marketing
Solutions:
mReward
November, 2016

2. What is mReward?
2
mReward (Loyalty platform and CRM
system) is an automated platform for
managing loyalty program of any level of
complexity, monobrand or multibrand. It’s
designed for agile management of customer
loyalty, for data collection and processing,
for launching advertising campaigns and for
analytics & reporting

3. mReward Features
3
 Payment-system-based processing of
bonuses (virtual units: marketing or
settlement);
 Cloud-based CRM for managing loyalty
program: flexible settings of bonus accrual,
the collection and processing of customer
data, post-processing and analysis of data
with the ability to create shared segments.
 Marketing tools for communication with
members: promotions settings (additional
limited-time promotions valid for purchases
or customer’s marketing activities +
notifications and mailings - email/sms/push).
 Various modules within the system including
promo codes, coupons, gift certificates;
 Merchant & customer tools: ability to
generate required number cards of a specific
type for payments online or in a store.
 Mobile app with instruments to interact with
your customers (registration, balance,
purchase history, deals and promotions,
promo codes (coupons), gift certificates).
 Customer registration: collection and
processing of data from different channels
including customer personal account online,
check in your mobile application or in a self-
service terminal;
 No additional hardware required; we use
flexible methods to integrate with POS,
accounting systems or online stores. A single
channel for correct data collection;
 Technical support service throughout the life
cycle of loyalty programs plus free upgrades.

4. mReward Services for loyalty
program members
4
Interacting with favorite brands, sending feedback
(reviews, ratings)
Buying any goods and services from all the
participating businesses
Collecting points, bonuses and cash-back in e-wallet
on dedicated accounts
Participating in special offers and to get EXPRESS-
points as an addition to basic points

5. mReward Services for participating
businesses
5
Head Office Advertising
RewardingSettings
Newsletters
Analytics
Merchant
toolsSubscribers
Mailbox

6. How mReward works: Merchant
Account
6
Business partner can review their company profile, add addresses and contact details for their
points of sale, edit company details as well as manage connection with the social media profiles

7. How mReward works: User
Management
7
Segmentation of customers on various criteria, creating customer groups, working with the member
groups, reporting on a given group, analysis basing on the given criteria.

8. How mReward works: Advertising
8
An instrument for launching and running advertising campaigns, deals and special offers, mailings.

9. How mReward works: Analytics
9
Analytics section contains data on transactions and personal data of loyalty program members. It
enables real-time transaction analytics, RFM analysis and sales analytics

10. How mReward works: Management
10
Loyalty program organizer gets flexible toolkit for learning everything about their and their partners’
customer base including socio-demographic data and consumer behavior in order to monetize the
data. Also the Organizer has every tool to manage settings and rules for the Loyalty Program

11. How mReward Works: Mobile App
11
Mobile application a user to control bonuses balance, to receive news, deals and promotions from
brands – partners of the Loyalty Program, to get identified in stores and cafes as a member of
loyalty program, to accumulate bonuses and to spend them as payment for goods and services.

12. Underlying
Magic

13. Security
At the heart of the security strategy
we use the international standard
ISO 27000, defining the
requirements for information
security management and risk
management
All our partners are PSI DSS
certified service providers
To provide fault tolerance and load
balancing system, we are guided by
global standards, High Availability
(HA) and Load Balancing (LB)
Wallet Factory is fully integrated
with international payment
systems
13

14. Open API
14
Open API
multiplies choices,
opens more
opportunities for
the creative talent
from any field of
business and
enables quick and
flexible integration
Server #5
Data center #2
PHP Application server #2
MySQL server #3
PHP Application server #1
Nginx (Web server 1)
site.com
IP 002 (Reserve)
User (Web,
Mobile )
CRM APP
CRM
PARTNER
SITE
Percona (Master)
IP 005
eWallet e-money server
User (Partners
API) eWallet,
mWallet
Backup Server
IP 007
WAF
api.site.com IP
001 (Active)
Partners
API
Nginx (Web server 2)
site.com
IP 004 (Active)
CRM
PARTNER
SITE
api.site.ua IP
003 (Reserve)
Partners
API
Partner API
requests
MySQL server #4
Percona (Slave)
IP 006
DB Connection
DB Connection
DB Saving
User requests
Processing
API
Partners API
reserve
flow
Processing API
Info exchange streams
Secondary
(backup)
Primary
User reserve
flow
GIT
Reserve DB Connections
Data center #1
User resources
sync
Replication
Web APP Saving
Web APP Saving

15. White Labeled solutions
15
With Wallet Factory, you can get a
customized turnkey solution under your
own brand. Our White-Labeled solutions
don’t need development from scratch and
guarantee your products minimum time-to-
market – 2-3 months

16. Our Team
16
• 15 years of successful experience in the fields of
finance, banking and payment technologies
• Strong management team including professionals
from Finance and Payments, Marketing, IT
domains
• 25 employees in 3 offices in Poland, Ukraine and
China

17. Thank you
for attention!
Wallet Factory
Mikhail Miroshnichenko, CEO
Email: hello@walletfactory.pro
Addresses:
- Office 27, 2A Rydygiera St., Wroclaw, Poland,
- 4 Andrey Sheptytsky St, 10th floor, Kyiv, Ukraine,
- Office 11, 43 Bedford street, London, England, WC2E
9HA, United Kingdom,
- Wuxing Road, No. 277, Suite 1513, Shanghai 200030,
China
Phones:
PL +48-73500-7500
UA +38-067-621-57-13
UK +44-2081-444-801
US +1-415-830-3669
CN +86-183-2120-3019