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CommunicationCommunication
Policy and EthicalPolicy and Ethical
DimensionDimension
11
ContentsContents
Meaning of communication policyMeaning of communication policy
Communication policyCommunication policy
Advantages of communication policyAdvantages of communication policy
Disadvantages of communication policyDisadvantages of communication policy
Defination of communication ethicsDefination of communication ethics
Communication ethical dimensionsCommunication ethical dimensions
Advantages of ethical communicationAdvantages of ethical communication
Disadvantages of ethical communicationDisadvantages of ethical communication
22
Meaning of communicationMeaning of communication
policypolicy
 Communication policy is fundamental processCommunication policy is fundamental process
for the success of the organisation and providesfor the success of the organisation and provides
opportunities for individuals to communicate andopportunities for individuals to communicate and
share the knowledge, skills and attitudes that willshare the knowledge, skills and attitudes that will
enable all personnel to achieve agreedenable all personnel to achieve agreed
individual and organisational objectives andindividual and organisational objectives and
continually enhance their performance to meetcontinually enhance their performance to meet
the challenges of a dynamic, competitive era.the challenges of a dynamic, competitive era.
33
Communication PolicyCommunication Policy
PurposePurpose
GoalsGoals
Guiding principleGuiding principle
MessageMessage
Target groupsTarget groups
Communication channelCommunication channel
44
Conti…Conti…
 Basic rules of Communication.Basic rules of Communication.
 Responsibilities.Responsibilities.
 Professionalism in CommunicationProfessionalism in Communication
Advantages ofAdvantages of
communication policycommunication policy
 Identification.Identification.
 Conflict resolution.Conflict resolution.
 Increased Focus.Increased Focus.
 Innovation.Innovation.
 Creativity.Creativity.
 Vision.Vision.
Disadvantages ofDisadvantages of
communicationcommunication
 Less of independencyLess of independency
 Low accountabilityLow accountability
 Could impose rigid rulesCould impose rigid rules
 Dependence of personalitiesDependence of personalities
 Weak relationship between goal andWeak relationship between goal and
devicesdevices
 Inconsistent with democratic principlesInconsistent with democratic principles
Albert Schweitzer:-Albert Schweitzer:-
" Definition of ethics: It is good to maintain" Definition of ethics: It is good to maintain
life and further life; it is bad to damage andlife and further life; it is bad to damage and
destroy life ... Ethics is the maintaining ofdestroy life ... Ethics is the maintaining of
life at the highest point of development --life at the highest point of development --
my own life and other life -- by devotingmy own life and other life -- by devoting
myself to it in help and love, and bothmyself to it in help and love, and both
these things are connected."these things are connected."
88
Communication EthicalCommunication Ethical
DimensionsDimensions
Communication ought to be Honest.Communication ought to be Honest.
AccuracyAccuracy
CompletenessCompleteness
AuthorshipAuthorship
RelevanceRelevance
99
Conti…Conti…
 UnderstandabilityUnderstandability
 OpennessOpenness
 Social UtilitySocial Utility
 Decision MakingDecision Making
Advantages of EthicalAdvantages of Ethical
DimensionDimension
 Satisfying basic need.Satisfying basic need.
 Uniting people & leadership.Uniting people & leadership.
 Improved decision making.Improved decision making.
 Securing the society.Securing the society.
 Long term gain.Long term gain.
 Creating creditability.Creating creditability.

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Communication Policy and Ethical Dimension

  • 1. CommunicationCommunication Policy and EthicalPolicy and Ethical DimensionDimension 11
  • 2. ContentsContents Meaning of communication policyMeaning of communication policy Communication policyCommunication policy Advantages of communication policyAdvantages of communication policy Disadvantages of communication policyDisadvantages of communication policy Defination of communication ethicsDefination of communication ethics Communication ethical dimensionsCommunication ethical dimensions Advantages of ethical communicationAdvantages of ethical communication Disadvantages of ethical communicationDisadvantages of ethical communication 22
  • 3. Meaning of communicationMeaning of communication policypolicy  Communication policy is fundamental processCommunication policy is fundamental process for the success of the organisation and providesfor the success of the organisation and provides opportunities for individuals to communicate andopportunities for individuals to communicate and share the knowledge, skills and attitudes that willshare the knowledge, skills and attitudes that will enable all personnel to achieve agreedenable all personnel to achieve agreed individual and organisational objectives andindividual and organisational objectives and continually enhance their performance to meetcontinually enhance their performance to meet the challenges of a dynamic, competitive era.the challenges of a dynamic, competitive era. 33
  • 4. Communication PolicyCommunication Policy PurposePurpose GoalsGoals Guiding principleGuiding principle MessageMessage Target groupsTarget groups Communication channelCommunication channel 44
  • 5. Conti…Conti…  Basic rules of Communication.Basic rules of Communication.  Responsibilities.Responsibilities.  Professionalism in CommunicationProfessionalism in Communication
  • 6. Advantages ofAdvantages of communication policycommunication policy  Identification.Identification.  Conflict resolution.Conflict resolution.  Increased Focus.Increased Focus.  Innovation.Innovation.  Creativity.Creativity.  Vision.Vision.
  • 7. Disadvantages ofDisadvantages of communicationcommunication  Less of independencyLess of independency  Low accountabilityLow accountability  Could impose rigid rulesCould impose rigid rules  Dependence of personalitiesDependence of personalities  Weak relationship between goal andWeak relationship between goal and devicesdevices  Inconsistent with democratic principlesInconsistent with democratic principles
  • 8. Albert Schweitzer:-Albert Schweitzer:- " Definition of ethics: It is good to maintain" Definition of ethics: It is good to maintain life and further life; it is bad to damage andlife and further life; it is bad to damage and destroy life ... Ethics is the maintaining ofdestroy life ... Ethics is the maintaining of life at the highest point of development --life at the highest point of development -- my own life and other life -- by devotingmy own life and other life -- by devoting myself to it in help and love, and bothmyself to it in help and love, and both these things are connected."these things are connected." 88
  • 9. Communication EthicalCommunication Ethical DimensionsDimensions Communication ought to be Honest.Communication ought to be Honest. AccuracyAccuracy CompletenessCompleteness AuthorshipAuthorship RelevanceRelevance 99
  • 10. Conti…Conti…  UnderstandabilityUnderstandability  OpennessOpenness  Social UtilitySocial Utility  Decision MakingDecision Making
  • 11. Advantages of EthicalAdvantages of Ethical DimensionDimension  Satisfying basic need.Satisfying basic need.  Uniting people & leadership.Uniting people & leadership.  Improved decision making.Improved decision making.  Securing the society.Securing the society.  Long term gain.Long term gain.  Creating creditability.Creating creditability.